http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/RSS.ashxShooting Industry October 2009 PagesWed, 30 Sep 2009 23:29:41 +0200http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=1http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=1FIREARM SALES STEADY, DESPITE SHAKY ECONOMY OCTOBER 2009 Brings Industry Together HANDGUNS Sell Those Other COWBOYS BOWHUNTING For Gun Dealers www.shootingindustry.com There's Gold In GREEN LASER SIGHTS2009-09-30T23:29:41+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=2http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=2NO CLEVER HEADLINES NO “WARM & FUZZY” PHOTOS JUST A GREAT VALUE We know it’s not about the beautifully crafted ads…it’s about great guns at a great price. Stevens Rifles and Shotguns are the kind of guns hunters love, and ad agencies hate. STEVENS 512 GOLD WING OVER/UNDER MSRP $699; STEVENS 200 WITH 3-9X40 SCOPE MSRP $499 SAVAGE ARMS, INC. • WWW.SAVAGEARMS.COM2009-09-30T23:29:41+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=3http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=3GET A FREE SHOOTER’S PACK WITH PURCHASE When you buy any FNP-9 or FNP-40 with a Flat Dark Earth Tan frame between September 1, 2009 and November 30, 2009, you’re eligible to get an FNH USA Shooter’s Pack that includes a matching Blade-Tech™ FDE Tan molded polymer belt holster and a double magazine pouch (a $79 retail value) ABSOLUTELY FREE! See www.fnhusa.com/freetanpack for full details. Offer good while supplies last. GET THE PERFECT TAN. BUILT FOR AMERICA’S FORCES. BUILT FOR YOU. ® www.fnhusa.com/FNPperfecttan62009-09-30T23:29:41+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=4http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=4SI DIGITAL VIDEO OCTOBER 2009 • VOLUME 54 • NUMBER 10 Features 30 Page 30 Shooting Industry Masters — 2009 Debbie Thurman DIGITAL Match Brings Industry Together, Raises $25,000 For First Shots. SIVIDEO Sell Those Other Handguns Not As Sought After? Not A Problem! John Morrison SI DIGITAL 36 37 The Law Enforcement Connection Second Guns Can Be First-Rate Sellers. VIDEO 41 45 Page 36 There’s Gold In Cowboys! Don’t Miss The Profit In Cowboy Action Shooting. Carolee Anita Boyles Bowhunting For Gun Dealers Kinsey’s Helps Dealers Expand Sales With Present Customers. J.K. Autry Industry News 8 10 20 Firearm Sales Steady, Despite Shaky Economy SIG SAUER Offers Cash For KLUNKERs Newsmakers Columns 22 24 Page 41 Lethal Force Dealing With Backorders. Massad Ayoob Outdoor Marketplace H&H Gun Range Recognized For Growth. J.K. Autry 26 28 54 Arms And The Woman Selling To Women: Tips From An Expert. Lisa Parsons-Wraith Back Blast & Other Hot Gases Too Many Pints Of Brain-Lite! Commander Gilmore Industry Watch A Salute To Promoting Good Citizenship. Russ Thurman Page 45 Departments 6 50 Letters Reader Service SI DIGITAL 51 52 New Products Classifieds SI DIGITAL Hot Link VIDEO Visit www.shootingindustry.com to request a free subscription to SI Digital and view the special features in this edition. 4 OCTOBER 2009 SHOOTING INDUSTRY® (ISSN 0037-4148) is published monthly by Publishers’ Development Corporation at 12345 World Trade Dr, San Diego, CA 92128. Periodical Class Postage paid at San Diego, CA 92128, and at additional mailing offices. Subscription $25 yearly in U.S.A. Single copies $3 (except for the December SHOT SHOW issue, $25). Change of address: Four weeks notice required on all changes. Send old address as well as new. POSTMASTER: Send address changes to: SHOOTING INDUSTRY® 12345 World Trade Dr, San Diego, CA 92128. PRINTING SERVICES/PREPRESS: Democrat Printing Company. CONTRIBUTORS submitting manuscripts, photographs or drawings, do so at their own risk. Material cannot be returned unless accompanied by sufficient postage. PAYMENT will be made at rates current at time of publication and will cover reproduction in any or all of the editions of SHOOTING INDUSTRY®. OPINIONS expressed in bylined articles or columns are those of the author and do not necessarily reflect the views of the magazine or its staff. Copyright© 2009 by Publishers' Development Corporation. All rights reserved. Reproduction or use of any portion of this magazine without written permission is prohibited. Read SI DIGITAL www.shootingindustry.com2009-09-30T23:29:41+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=5http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=5PRESENTING THE NEW SINCE 1955 — THE INDUSTRY’S BUSINESS MAGAZINE BOARD OF DIRECTORS Thomas von Rosen, CEO; Thomas Hollander, Randy Moldé, Marjorie Young PUBLISHER & EDITOR Russ Thurman Editorial Assistant Roxanne Smith Art Director Eric Tse Advertising Sales Director Anita Carson Advertising Sales Assistant Dana Hatfield Production Manager Dennaye Cusick Promotions Coordinator Elizabeth O’Neill Web Site Manager Lorinda Massey Staff Photographer Joseph Novelozo CONTRIBUTING EDITORS Massad Ayoob Shari LeGate John Morrison Built for the U .S . Military, the NEW lightweight MRDS delivers unsurpassed tactical performance . Available in either a 3 .5 MOA or 7 .0 MOA dot, the MRDS comes in black or tan, is adjustable for windage and elevation, weighs just 0 .85oz and features auto or manual dot intensity adjustment – making it the ideal accessory for tactical rifles and shotguns. The MRDS is available now in limited quantities and supported by national advertising . Don’t miss out, order today! Carolee Anita Boyles Ray Oeltjen Lisa Parsons-Wraith FMG PUBLICATIONS shootingindustry.com Publisher & Editor: Russ Thurman Advertising: Anita Carson, 866.972.4545 email: anita@shootingindustry.com americancopmagazine.com Editor: Suzi Huntington Advertising: Denny Fallon, 800.426.4470 email: denny@americancopmagazine.com Delano Amaguin, 888.732.6461 email: delano@americancopmagazine.com americanhandgunner.com Publisher & Editor: Roy Huntington Advertising: Steve Evatt, 800.533.7988 email: steve@americanhandgunner.com gunsmagazine.com Editor: Jeff John Advertising: Andrew Oram, 866.903.1199 email: andrew@gunsmagazine.com Editor: Sammy Reese Advertising: Scott McGregor, 800.553.7780 email: scott@gunsmagazine.com ONLINE ADVERTISING MANAGER: Tracy Moore, CLASSIFIED ADVERTISING: Lori Robbins, TEL: 888.651.7566, FAX: 858.605.0205, tracy@fmgpublications.com TEL: 800.633.8001, FAX: 858.605.0247, classads@fmgpublications.com Commercial Distributors RSR Texas . . . . . . . . . . . . . . . . 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(800) 359-6912 SPECIAL EDITION fmgpublications.com For More Information Find Us At: InsightTechGear.com Toll Free: 877-744-4802 FMG EAST COAST SALES: Sig Buchmayr, Buchmayr & Associates, NATIONAL ADVERTISING: 12345 World Trade Dr., San Diego, CA 28 Great Hill Rd., Darien, CT 06820, TEL: 203.662.9740, sigbuch@optonline.net 92128, TEL: 866.972.4545, FAX: 858.605.0211, anita@shootingindustry.com C OACH S HOTGUN , 12 GA . & 20 GA . Our incredibly popular side by side "Old West" shotguns are back in stock! These scatter guns have authentic features like fully functional rabbit ear hammers and double triggers. Quality steel construction with walnut stained hardwood stock and rubber butt pad. Brass bead front sight, sling swivel, 3" chamber, checkered forearm and grip. Barrel: 20", Overall: 37”, Weight: 7.84 lbs. SG1090-N (12 Ga.) Condition: New SG1077-N (20 Ga.) Condition: New CUSTOMER SERVICE www.shootingindustry.com SUBSCRIPTION SERVICES . . . . . . . . . . . . . . . 858.605.0254 Express Service . . . . . . . www.shootingindustry.com and click “contacts” EDITORIAL . . . . . . . . . . . . . . . . . . . . . . . . . . . 888.315.3638 email: . . . . . . . . . . . . . . . . . . 2009-09-30T23:29:41+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=6http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=6Letters Letters to the editor Ron Buschmann, the general manager of Shooter’s Supply and Law Enforcement Equipment in Louisville, Ky., e-mailed the following message to his contacts throughout the industry. Good afternoon to all. I just wanted to take a brief opportunity to share a campaign we will be holding at our shop in October. As many of you may know, October is National Breast Cancer Awareness month. Like most of you, cancer has been a tragedy experienced by our shop, our employees and our customers. We’ve had a tremendous sales year, particularly since November, and now we are going to spend some of our in-house energy and all scheduled advertising to support cancer awareness and the search for a cure. What we will be doing in October is contributing a portion of all sales to organizations that provide research and support to victims of this disease. We will also be pro- A Month Of Giving Back viding pink pistol silhouettes that anyone can, for a donation of $1, hang in the shop, with either their names or as a memorial of a loved one. All of our advertising for the month of October will be simply sharing these plans. No special sales, no special discounts, just a month of giving back. All I’m asking of you is to just simply share with us anything you are doing as an organization in support of this cause. It is very important to us to let our community know that as both compassionate individuals and responsible corporate citizens, our passions and our profits extend beyond contributions to gun rights organizations (which, yes, are very important). We will add a Cancer Awareness Partner page to our Web site for October. This is where we’ll be more than happy to tell your story. If preferred, let us know and we’ll be glad to just list you or your company as a partner. If you’ve produced specific materials recognizing your efforts, get them to us and we’ll ensure our com- munity is aware of what you are doing. We’ll use the lower third of our television commercials to recognize our partners. Any opportunity to share your contributions with our million-plus market, we will do it. My measure of success for this effort is for you to simply overwhelm me in getting our industry’s story out. I look forward to hearing from you and sharing your message. Ron Buschmann, General Manager Shooter’s Supply and Law Enforcement Equipment Louisville, Ky. We’re impressed with this effort. Want to help Ron “in getting our industry’s story out”? Then let him know what you’re doing to support efforts to cure cancer. You can contact Ron via e-mail: BASESUPPLY@aol.com. 9 E-mail the Editor russ@shootingindustry.com BLACK HILLS AMMUNITION INC. PO BOX 3090 RAPID CITY, SD 57709 Phone: 605.348.5150 Fax: 605.348.9827 6 OCTOBER 2009 Read SI DIGITAL www.shootingindustry.com2009-09-30T23:29:41+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=7http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=7www.shootingindustry.com OCTOBER 2009 72009-09-30T23:29:41+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=8http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=8Industry Industry news By Russ Thurman onsumers continue to purchase firearms at an impressive pace, even as the government reports unemployment hit 9.7 percent in August, the highest since mid-1983, and the nation continues to struggle with an unstable economy. While there has been a cooling of firearm sales in the past few months from the record-setting surge that began late last year, the marketplace is still very active. Gun dealers report sales continue to be “steady” and even “strong” in some areas. “Handgun sales are still strong and we’re in a very modest income county,” said Jeff Dolan, gun department manager at The Great Outdoors in Ripley, W.Va. “Rifle sales are starting to pick up now (mid-September) because we’re getting closer to the hunting season. But AR sales have slowed up a little bit.” Despite reassurance that the Obama administration does not have firearms or the industry on any “hit list,” the fear of Dealing With Backorders — pg. 22 Firearm Sales Steady, Despite Shaky Economy C additional anti-gun legislation and gun bans continues to drive sales. “Customers are worried certain guns will be outlawed,” Bill Petrus, vice president of T.P. Outdoors, told Louisiana’s The News Star newspaper in August. There is also fear that the poor economy is fueling increased violence. At The Great Outdoors, Dolan asks customers why they’re buying a handgun. “Most are saying they’re buying guns for personal protection, because of the bad economy. We’re seeing some of the city crime spilling into the country, and elderly people and women who live alone want to be able to protect themselves. So we’re beginning to see a pretty good increase in self-defense sales,” Dolan said. The latest data available from the FBI indicates there were 1,074,757 firearm background checks conducted during August, the highest number for the month during the 11-year history of the National Instant Background System. The August background checks were a 12-percent increase over the same month in 2008. The August number is significant, beyond its record-setting mark for the month. It indicates consumers are still very much in the firearm-purchasing mode. While the number of background checks does not reflect the actual number of firearms sold, it strongly reflects consumer activity. In addition, the number of August background checks quickly ended this year’s mild summer firearm-sales slump, since this level of consumer activity in the second half of the year is normally not seen until October. For the months of January through August, the FBI conducted 9,076,205 background checks, an increase of 1.5 million (+21%) over 2008. The continued sales of firearms are encouraging; however, the industry is still leery of what the marketplace has in store for the rest of 2009. National Instant Criminal Background Check System (NICS) S S&W Arms Agencies, Police fense. The rifles will be distributed by the agency to police forces including the Commission Federal de Electricidad (Federal Commission of Energy) and El Gobierno del Distrito Federal (Police of Federal District of Mexico). Smith & Wesson has supplied 820 of its M&P15 tactical rifles to the Police of the Federal District of Mexico, as well as 1,500 of its M&P15 rifles to Mexico’s Department of Energy. Visit www.smith-wesson.com for more information. mith & Wesson Corp. announces that a number of agencies have recently adopted its firearms. The Maryland Natural Resources police force has equipped its officers with the M&P40. The .40 S&W pistol replaces currently issued non-Smith & Wesson firearms. The North Carolina Highway Patrol has chosen to equip its officers with the M&P357 pistol and M&P15 tactical rifle. The firearms will be issued as the primary duty firearms and standard-issue patrol rifles. In September, S&W announced it’s begun shipment of M&P15 tactical rifles to Mexico’s Secretary of National De- Jan.-Aug. Background Checks See page 8 9 Million 2009 BLACKHAWK! Trade-Up Dealer Credit See 2009-09-30T23:29:41+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=9http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=9THE RUGER 6-Position Telescoping M4-Style Buttstock Chrome-Plated Bolt, Bolt Carrier and Extractor ® SR-556 Troy Industries Folding BattleSights™ Hogue ® Monogrip ® Pistol Grip Three MAGPUL PMAG ™ 30-Round Magazines Included Troy Industries Quad Rail Handguard ™ Chrome-Plated, Two-Stage Piston Driven Operating System 4-Position, Chrome-Plated Gas Regulator 5.56mm NATO/ .223 Rem. Troy Industries Rail Covers Cold Hammer-Forged, Chrome-Lined Mil-Spec 41V45 Barrel THE AR PLATFORM REDEFINED. Introducing the NEW Ruger SR-556 ™ , a two-stage piston driven AR-style rifle. The SR-556 ™ offers Ruger’s legendary rugged reliability, and comes factory standard with a host of accessories that today’s shooters demand. The piston driven SR-556™ runs cleaner, cooler, and is easier to maintain than gas driven rifles, offering significantly improved reliability. FOR MORE INFORMATION, CALL YOUR RUGER DISTRIBUTOR TODAY : ALABAMA Bangers L.P. (Birmingham), 800-226-4377 ALASKA V.F. Grace, Inc. (Anchorage), 907-272-6431 ARIZONA Davidson’s (Prescott), 800-367-4867 CALIFORNIA AcuSport Corporation (Roseville), 800-543-3150 CONNECTICUT Jerry’s Sport Center, NE (Newington), 800-456-5595 GEORGIA AcuSport Corporation (Duluth), 800-543-3150 ILLINOIS Williams Shooters Supply, Inc. (Quincy), 217-222-4195 Zanders Sporting Goods (Baldwin), 800-851-4373 KANSAS Simmons Gun Specialties, Inc. (Spring Hill), 800-444-0220 LOUISIANA Lipsey’s LLC (Baton Rouge), 800-666-1333 Sports South, Inc. (Shreveport), 800-388-3845 MASSACHUSETTS Camfour, Inc. (Westfield), 800-347-3276 MINNESOTA CSI Sports LLC (Sauk Rapids), 800-328-7087 AcuSport Corporation (Waite Park), 800-543-3150 Bill Hick’s & Co., Ltd. (Plymouth), 800-223-0702 MONTANA AcuSport Corporation (Billings), 800-543-3150 MT Sports LLC (Billings), 800-243-1610 NORTH CAROLINA Henry’s Tackle LLC (Morehead City), 800-545-5654 OHIO AcuSport Corporation (Bellefontaine), 800-543-3150 Ellett Brothers LLC (Lakeview), 937-843-2189 Outdoor Sports Hdqtrs., Inc. (Dayton), 800-444-6744 W. L. Baumler (Lorain), 800-321-2501 PENNSYLVANIA AcuSport Corporation (Morgantown), 800-543-3150 Bonitz Brothers, Inc. (Harrisburg), 800-825-7060 Ellett Brothers LLC (Downingtown), 610-518-9963 Jerry’s Sport Center (Forest City), 800-234-2612 SOUTH CAROLINA Ellett Brothers LLC (Chapin), 800-845-3711 TEXAS L.M. Burney Distributors LLC (Waco), 800-737-3006 Hill Country Wholesale, Inc (Pflugerville), 800-777-2666 AcuSport Corporation (Arlington), 800-543-3150 WWW.RUGER.COM/SR556 050409 ©2009 Sturm, Ruger & Co., Inc. www.shootingindustry.com OCTOBER 2009 92009-09-30T23:29:41+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=10http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=10Industry news IG SAUER is offering consumers cash for their “KLUNKER” handguns when they purchase selected new SIG firearms. During the “Cash For Your KLUNKER Handgun” promotion, consumers who purchase a new SIG SAUER P220, P226, P229, 1911, SIG556 pistol or SIG556 rifle from a dealer’s inventory from Sept. 7 through Nov. 30, 2009, will receive $200 for “your old KLUNKER pistol or revolver.” DPMS_SB_0809 7/14/09 5:47 PMmust Page 1 their KLUNKER To receive the $200, consumers send S SIG SAUER Offers Cash For KLUNKERs handgun, with a copy of their Form 4473 and proof of purchase, to SIG no later than Dec. 4, 2009. The address: SIG SAUER Inc., 18 Industrial Drive, Exeter, NH 03833, ATTN: CK-1. For more details on the promotion, along with details on what KLUNKER handguns qualify, visit www.sigsauer.com. Randy Luth, DPMS President and founder, shot this elk from 220 yards away at the Lazy F Bar Ranch in Crested Butte, CO. He used the Panther LR-338L with 200 gr., .338 Federal Fusion ammo and a Sightron 4-16 mil dot scope. Please check all state laws pertaining to the use of semi-automatic rifles for hunting purposes. Made In The USA! Scopes and Mounts Not Included NH USA announces the SCAR 16S carbine is now available in black. A limited edition 2009 production run is being offered to dealers who meet purchase requirements. There will be less than 500 of the carbines made this year, each marked “Limited Edition 2009.” To obtain a black SCAR 16S, dealers must participate in one of the four available dealer packages offered by FNH USA. Package 1 — To be eligible for the purchase of two black SCAR 16S carbines, dealers must purchase four FNAR rifles (SKUs 3108929100 or 3108929250); four FS 2000 Standard carbines (SKU 3835980240); and any four PS 90 carbines in stock. Package 2 — To be eligible for the purchase of one black SCAR 16S carbine, dealers must purchase two FNAR rifles (SKUs 3108929100 or 3108929250); two FS 2000 Standard carbines (SKU 3835980240); and any two PS 90 carbines in stock. Pistol Package 1 — To be eligible for the purchase of one black SCAR 16S carbine, dealers must purchase 20 FNP 9 or FNP 40 handguns in FDE finish. Pistol Package 2 — To be eligible for the purchase of one black SCAR 16S carbine, dealers must purchase 10 Five-SeveN standard pistols with fixed three-dot sights. For more information, visit www. fnhusa.com. F FNH USA Offers Dealers Black SCAR 10 OCTOBER 2009 Read SI DIGITAL www.shootingindustry.com2009-09-30T23:29:41+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=11http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=11www.shootingindustry.com OCTOBER 2009 112009-09-30T23:29:41+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=12http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=12Industry news SABRE Launches Safety Program S ecurity Equipment Corporation (SEC) announces it has created the SABRE Civilian Safety Awareness Program (CSAP) to increase the safety of SABRE defense spray users, increase the number of SABRE customers and to generate increased business and positive PR for SABRE dealers. According to SEC, the program is designed to appeal to gun and non-gun owners. “The important appeal to non-gun owners provides tremendous, untapped potential for shooting sport dealers because CSAP will introduce this demographic to the safety mindset. Increased safety awareness may grow the number of gun owners and demand for firearms training classes,” SEC officials said. The CSAP program teaches: Safety Awareness & Ways to Avoid Attacks, How to Carry and Properly Deploy Pepper Spray, Verbal Commands and Presence, Training Drills & Defense Against Simulated Attacks with Inert Practice Sprays, Post Deployment Advice, and Simple Self-Defense Techniques. SEC conducted its first CSAP Instructor Certification Course in Detroit, Mich., in June. “As an experienced instructor, I found the CSAP course practical, complete and an excellent balance of classroom study and hands-on training,” said Tim McMahon, of San Marco Training, Taylor, Mich. “Great class, and had a good deal of fun while learning a considerable amount of personal safety strategies!” said Al Powlowski of Michigan-based Ultimate Protection Academy. For more information on the CSAP Instructor Certification Course, e-mail info@sabre-sabrered.com or call 1-800-3259568. Visit www.sabrered.com. Warne Purchases Bold Ideas W arne Manufacturing, maker of steel scope rings and bases and OEM components, announces the acquisition of the aluminum products manufacturing facility, Bold Ideas. According to Warne, the acquisition will aid in achieving “ultra-fast prototyping and development of mounting systems,” and will expand Warne’s ability to manufacture aluminum components more efficiently. “I see great potential for the development of products where the strength and accompanying weight of steel simply is not necessary. We’re really looking forward to the possibilities of new and lighter products we couldn’t do before,” said Dave Wilcox, vice president of Warne and Bold Ideas. For more information, contact Wilcox at (503) 657-5590, e-mail dave@warnescopemounts.com or visit www.warnescopemounts.com. What Your Customers Are Reading Now! MG Publications — American Handgunner, GUNS, American COP and our assorted Special Editions — keep your customers up to date on the newest products and latest happenings in the shooting world. Here is what they are reading this month. Certified “Knife Knut” John Connor profiles “Bright Lights and Beautiful Blades” in the November/December issue of American Handgunner. Christmas is just around the corner and these knives, tools and lights are ideal stocking stuffers. “Out of the box, the Ruger SR556 is ready to be put to work — whether that means shooting at the range for pleasure, sticking it behind the door to ward off zombies in the middle of the night or for a law enforcement officer to stick in the rack between the seats in his patrol car.” Read all about it in the November issue of GUNS Magazine. “When lasers were first introduced it was a common misconception they were to replace open sights. Things have changed a great deal in the last 15 years — several companies make rugged laser sights and savvy shooters have learned they do have a tactical/practical application.” Read more in “Laser Logic: Why Your Handgun Needs a Laser” in the American Handgunner Tactical 2010 Special Edition. “Shopping for Officer Safety,” in the November/December issue of American COP, profiles about half a dozen products to make cops lives easier, such as a CCW shirt that doesn’t scream “I’m a cop!”, the pocket-friendly, redesigned L1 from SureFire and the new Glass Assualt Tool (GAT) from XS Sights. Dealers, to stock these FMG titles in your store, con2009-09-30T23:29:41+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=13http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=13www.federalpremium.com Premium®.410 personal defense® Only Federal Premium® has shotshell .410 handgun offerings with special features for the best personal defense performance. The wad houses all four pellets— preventing cut off in the chamber — for the best patterns. And with the additional www.shootingindustry.com stopping power of four 000 buck pellets — Federal has your back. Also available in #4 shot. OCTOBER 2009 132009-09-30T23:29:41+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=14http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=14Industry news Otis Technology Selects Reps tis Technology Inc. announces its partnership with two sales representative agencies. Ken Jefferies & Associates (KJA) will support Otis in the Southeast region. Sportco Marketing Inc. will represent Otis in the Northeast and Northern Central U.S. “We are very excited about the opportunity to continue our customer service commitment through additional rep groups. KJA and Sportco will be great assets to our team,” said Denise O Miller, Otis vice president of sales and marketing. Jeff Robles and Associates (JRA) and Washmon Sales Group also represent Otis. JRA represents Otis in the Northwest region and Washmon represents Otis in states serviced by TALO Distributors. For more information, visit www.otisgun.com. Handgun Grips in Soft Rubber, Aluminum, G-10 and Exotic Hardwood. OverMolded® Rifle and Shotgun Stocks in Black, OD Green and Camo. AR-15, AK-47 Grips with our exclusive battery/tool storage system. Recoil pads - Slings, Swivels, Extreme Screws and many other fine firearm accessories. S Southwick: Not Many Shooters Join Ranges OverMolded Stocks in a variety of Colors and Camos Free Dealer Display Pack Extreme Aluminum Grips with Laser Etched Artwork G10 Grips in Piranha & Outer Limits, Hardwood in checkered Flames OverMolded Rubber Grips in New Colors AK-47/AK-74 and AR-15 OverMolded Grips accept the Hogue water resistant storage system outhwick Associates reports that a recent survey shows most shooters do not belong to a private shooting range or sporting clays club. In a July 2009 survey from HunterSurvey.com and TargetShootingSurvey.com, fewer than 23 percent of shooters reported membership in a shooting range or sporting clays club. Nearly 78 percent of respondents reported no membership. Asked the reasons for their lack of membership (multiple answers were allowed), the largest number of nonmembers cited lack of interest or no need to join a club (35%); a nearby public range that is free or low cost (32%); or feeling that clubs are too expensive (28%) or too far from home (26%). Fewer respondents reported that nearby ranges do not offer the types of shooting that interest them (6%); or not feeling welcome (4%). For those respondents who do belong to a shooting or sporting clays club, the majority (78%) reported they are satisfied with the range the way it is. Those members who would like changes at their range or club were asked to specify (multiple answers were allowed). The largest number (28%) said they would like to have more competitions at the club. Another 28 percent said they would like shooting benches and other equipment designed to fit women and young people. Other desired improvements included cleaner restrooms (19%); improved food and beverage options (18%); more expert advice (16%); and different types of rental or loaner firearms (16%). For more information, contact Southwick Associates at (904) 277-9765 or visit www.southwickassociates.com. Call for a Free Catalog and Free Dealer Display Pack 1-800-438-4747 Hogue products available from your distributor or order direct www.getgrip.com HOGUE INC. PO Box 1138, Paso Robles, CA 93447 805-239-1440 14 OCTOBER 2009 Read SI DIGITAL www.shootingindustry.com2009-09-30T23:29:41+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=15http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=15www.shootingindustry.com Pure Adrenaline from Smith & Wesson. Burn through all the ammunition you want with the new M&P15-22. The authentic Military & Police™ .22LR design accepts most after-market mil. std. accessories, plus costs a lot less to feed. Get your hands on one for some serious fun. Engineered and built in the U.S.A. OCTOBER 2009 NASDAQ: SWHC 15 smith-wesson.com2009-09-30T23:29:41+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=16http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=16Product Safety Notice – Industry news BLACKHAWK! Extends Retailer Trade-Up LACKHAWK! announces it is extending its Retailer Trade-Up program until the middle of October. In February, BLACKHAWK! launched the program, which allows dealers to adjust their retail product mix without the loss of profit margins associated with close-outs and write-offs. Dealers, by trading up “poorly performing non-BLACKHAWK! gear” to BLACKHAWK! gear of a similar category, receive a trade-up value of 100 percent of the invested cost of the replaced inventory. Basically, a dealer who trades up $1,000 worth of non-BLACKHAWK! gear receives $1,000 in credit. BLACKHAWK! officials say the program has proved so successful that many dealers have traded up multiple times, by revamping their nylon, leather, duty gear and apparel sections. The company has extended the time dealers can take advantage of the program to Oct. 15, 2009. Interested dealers should call 1-800694-5363 for more information. WarNiNg Do not use Remington 17 HmR ammunition in semi-automatic fiReaRms. Do not use tHe Remington moDel 597 17 HmR semi-automatic Rifle. Remington has been notified by its supplier of 17 HMR ammunition that 17 HMR ammunition is not suitable for use in semi-automatic firearms. The use of this ammunition in a semi-automatic firearm could result in property damage or serious personal injury. If you have a semi-automatic firearm chambered for 17 HMR ammunition, immediately discontinue use of Remington 17 HMR ammunition. If you have any Remington 17 HMR ammunition that you wish to return to Remington contact the Remington Consumer Service at the number below. Do not return the ammunition to the dealer. Remington will provide you with a $10.00 mail-in coupon for each complete box of 50 rounds of Remington branded 17 HMR ammunition you return to Remington. This coupon will be good for the purchase of any Remington ammunition at your local dealer. In light of the ammunition manufacturer’s notice, it is very important that you immediately stop using your Remington Model 597 17 HMR semi-automatic rifle. If you own a Remington Model 597 17 HMR semi-automatic rifle and wish to return it to Remington please contact the below Remington Consumer Service Number. In return for your Remington Model 597 17 HMR synthetic stock semi-automatic rifle, Remington will provide you a mail-in coupon valued at $200.00 good for the purchase of a replacement ,New, Remington firearm. If you have a laminate stock Remington Model 597 17 HMR semi-automatic rifle, Remington will provide you with a mail-in coupon valued at $250.00 good for the purchase of a new, Remington firearm. Remington will also provide free shipping labels for the return your Model 597 17 HMR semi-automatic rifle to Remington. Please allow up to 6 weeks after Remington receives your Model 597 17 HMR semi-automatic rifle or your Remington branded 17 HMR ammunition for the appropriate coupons to arrive. Instructions for redemption of the coupons will be contained on the coupon. For any consumer questions or instructions on how to return your Model 597 17 HMR semi-automatic rifle or your Remington branded 17 HMR ammunition, please contact the Remington Consumer Service Department at 1-800-243-9700, Prompt #3. We apologize for any inconvenience this may cause. safety first. Always observe the ten commandments of safe gun handling and wear approved eye and ear protection anytime you are shooting. B 09REM5709_Recall_Square_ad_SI.indd 1 Your Source For Everything 1911! 9/1/09 8:24:57 AM Scholastic Shooting Trust Fund Provides Grants T Our New 1911 Catalog #5 includes just what you need for building, maintaining and shooting the most popular pistol in history. No rifle, shotgun, or "other pistol" stuff. Packed with barrels, frames, slides, safeties, triggers, springs, grips, and more, plus all the tools you need to install them. The highest quality products from today’s most respected, custom 1911 suppliers. And, all the sights and scop2009-09-30T23:29:41+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=17http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=17WALTHER PPS FEATURES ® Ambidextrous Magazine Release Mid-Size Magazine Included (Two Optional Sizes Available) Loaded Chamber & Cocking Indicators Small & Large Backstrap Trigger Safety Internal Striker Safety Walther QuickSafe™ Safety The Walther Police Pistol Slim (PPS) model narrows the margin between concealment and confidence by packing Walther innovation into an unbelievable .91 inch profile. It’s amazing how much professionalgrade design actually fits into this lightweight sub-compact. Available in either 9mm or .40 S&W, the PPS packs in more power. All in all, the PPS embodies both the legendary quality and tradition of innovation that make it not just a great pistol – but a great Walther pistol. WALTHER PPS POWER 9mm x 19 6, 7 or 8 round magazine capacity .40 S&W 5, 6 or 7 round magazine capacity www.shootingindustry.com Small or large backstrap WALTHER QUICKSAFE ™ Simply remove the QuickSafe™ backstrap – without it the pistol cannot be fired. Walther QuickSafe is maximum security made easy. OCTOBER 2009 172009-09-30T23:29:41+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=18http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=18G22 RTF2 G22 RTF2 GLOCK, Inc. 6000 Highlands Pkwy Smyrna, GA 30082 Tel. (770) 432.1202 Fax. (770) 433.8719 18 OCTOBER 2009 Read SI DIGITAL www.shootingindustry.com2009-09-30T23:29:41+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=19http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=19Industry news Winchester Launches Ballistics Calculator W inchester Ammunition has launched its Web-based Ballistics Calculator. The calculator permits users to choose their type of ammunition and compare up to five different Winchester products with easy-to-read, high-tech ballistic charts and graphs. Users can customize shooting conditions by entering wind speed and outside temperature, adjust zero marks for sighting in — then print the ballistics for later reference on the range or in the field. The calculator is now live at www.winchester.com/ballistics. “The Winchester Ballistics Calculator is the most interactive program on the market, and is available to anyone who visits our site,” said Greg Kosteck, director of marketing for Winchester Ammunition. “The technology used in this program makes understanding ballistics and bullet performance easy; and it’s the ideal resource for shooters and hunters.” Winchester teamed with Quilogy, a St. Charles, Mo.-based IT and marketing consulting company, to develop the ballistics calculator. For more information about Winchester Ammunition, visit www.winchester.com. www.winchester.com/ballistics Subscribe to ® SI Digital www.shootingindustry.com www.shootingindustry.com sec-csap-ad.indd 1 8/11/09 3:08:05 PM ® OCTOBER 2009 192009-09-30T23:29:41+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=20http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=20Newsmakers Industry newsmakers Weatherby has promoted Aaron Smith to the position of marketing manager. Smith joined Weatherby in 2005 as marketing coordinator. In his expanded role, he manages major communication projects in both the print and digital areas, including the annual catalog and Web site, as well as advertising and email campaigns. Smith also oversees Weatherby’s public relations program, working with outdoor writers and other industry professionals. He organizes exhibits for trade and consumer shows, and represents Weatherby at numerous events. In addition, he plays a key role in Weatherby Nation, the company’s online community. “Aaron has great passion for Weatherby, as well as the hunting and shooting sports,” said Brad Ruddell, Weatherby’s vice president of sales and marketing. “This promotion recognizes his outstanding work and many contributions to our company.” Prior to joining Weatherby, Smith worked as a sales manager for Copeland’s Sports in San Luis Obispo, Calif. He is a graduate of California Polytechnic Institute (Cal Poly), San Luis Obispo, with a bachelor’s degree in recreation, parks and tour- A. Smith ism administration. Weatherby Promotes Marketing Manager Charter Arms—The American Standard in Personal Protection Pink Lady .38 Special +P Lavender Lady .38 Special +P Goldfinger .38 Special +P www.charterfirearms.com Antonio Zoli North America has hired Harry “Chuck” Webb III as vice president of operations. He will coordinate all manufacturing at the factory in Gardone, Italy, for the U.S. market and increase exposure of the Zoli brand at major shooting events. Formerly general manager of Briley Manufacturing, Webb comes to Zoli with deep knowledge of the industry and gunmaking. During his 19 years at Briley, Webb led many product development projects and managed the company’s dealer base and service and marketing efforts. He also is a master gunsmith. “With Chuck’s extensive experience in manufacturing and quality assurance, as well as his intimate knowledge of the competition shotgun market, we will be able to bring new precision products to market quickly and offer support from a world-class service organization,” said Stephen Lamboy, president. Antonio Zoli North America Adds Operations VP 20 OCTOBER 2009 Read SI DIGITAL www.shootingindustry.com2009-09-30T23:29:41+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=21http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=21Liv Senate for fostering local and state relationrine Corp. and Volvo Penta. Thomas will direct NSSF’s in-house ships. This resulted in Remington Arms The NSSF has appointed Mark E. marketing and communications efforts at — Herkimer County’s largest employer — Thomas as managing director of mar- the organization’s headquarters in New- adding more than 100 employees. keting communications. Thomas comes town, Conn. “Joe has worked tirelessly with local, to NSSF after seven years as director of “Mark brings a wealth of marketing and state and federal leaders to ensure continual marketing for Inviscommunication skills, and is adept at stra- growth and prosperity at our Ilion facilible Fence Brand in recognition clearly demontegic planning and tactical execution,” said ity. This special CLIENT: PUBLICATION: AGENCY: DIGITAL RETOUCHING: Knoxville, commitment to Remington, its Chris Dolnack, NSSFAdvertising senior vice president. Crimson TraceTenn. He Guns Expeditions strates Joe’s Bruce Harris TITLE: Shooting Industry Dan Cox, 503.780.0963 employees PRODUCTION: has more than two and the people of the Mohawk AFTERMATH2 American Handgunner Lenore Prato, 503.758.9156 Remington Arms ART DIRECTOR: decades of sporting Valley,” said Ted Torbeck, CEO of RemingFILENAME: LIVE: Matt Warner COO Receives State, Local Honors goods experience in a ton Arms Co. Inc. and Freedom Group Inc. CT_Aftermath2_7x6.67 7" x 6.67" COPYWRITER: Joseph Gross, COO of Remington Arms variety of marketing “The people of the Mohawk ValDan Cox Co. Inc., recently received special recogniroles with Remingley should be proud of the hard-working PHOTOGRAPHER: tion from New York’s Herkimer ton, Stren, Brunswick workforce that calls this region home and John Mulligan County Legislature and the State Assembly and the product they produce,” Gross said. 9 Corp., Outboard Ma- M. Thomas www.shootingindustry.com OCTOBER 2009 21 NSSF Appoints Marketing Director Liv2009-09-30T23:29:41+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=22http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=22Lethal Lethal force Dealing With Backorders Massad Ayoob T he drought in the supply of AR15s and similar rifles is ending, but many dealers around the country say some of the more popular handguns — Ruger LCRs and LCPs and Kel-Tec’s P3AT — are still tough to get in numbers equal to customer demand. Some areas are seeing big shortages of the most popular polymer-frame pistols with double-stack magazines, such as Glocks, Springfield Armory XDs and Smith & Wesson’s Military & Police. The Glock factory in Smyrna, Ga., is working around the clock to catch up on a backlog of more than a quarter million pistols. You already know all this — but what’s a dealer to do? Well, there’s always substitution. The Chicago Police Department, the second largest in the nation, authorizes its officers to purchase and carry, on and off duty, the Glock, the Springfield Armory XD and the S&W M&P. Obviously, they don’t have identical mechanisms, but they do have very similar “manual of arms” and look somewhat alike to the uneducated eye. All are popular pistols because they each have their own set of attributes. The Glock offers the largest selection of sizes in barrel length within given caliber ranges, the widest set of options in trigger-pull type and is the longest-proven pistol. The XD is the only one of the three with a grip safety, and it also can be optionally had with a thumb safety in the .45 ACP models. The M&P is, currently, the only one offering interchangeable backstraps on all models, and has manual safety and magazine disconnector available. If you don’t have one brand, but do have one or both of the other two, the logical and ethical thing to do is find out what the customer is looking for, then talk up the selling points of the products you can deliver immediately. From top, the Glock 37 in .45 GAP, Springfield Armory XD in .45 ACP and Smith & Wesson Military & Police in 9mm are Chicago Police Department-approved for carry. Solutions — While On The Waiting List C ertainly, you can put the customer on a waiting list for the gun he adamantly wants. Only trouble is, yours may not be the only waiting list, and the buyer may not wait for his turn to come to the top of your list if the store across town gets one in tomorrow. Help the customer get through the wait. If he loves his Glock 22, but is hungry for that new Rough Textured Finish (RTF) ver- The DeSantis Scorpion concealment holster allows the customer to conceal his full-size pistol (left) while he’s waiting for the backordered compact version (right) — and will fit both perfectly. 22 OCTOBER 2009 sion, by all means, take his order and put him on a waiting list if you have to. But for now, you can sell him a Tac-Grip set (www.tac-grip. com), which will “sticky” onto the standard Glock 22 he already has, and give him essentially the same effect until the new G22RTF you ordered for him comes in. He’ll remember you solved his problem, will appreciate it and — hopefully — will no longer feel such urgency for his new purchase that he buys an RTF across town. Suppose you run a gun shop where the subcompact 9mm Glock 26 is the single pistol most in demand by your customers. Then, a young cop who is issued a larger Glock 9mm at work comes to you wanting to buy the smaller G26 in the same caliber. Put him on your waiting list, but to get him through the interim, sell him one of today’s generation of high-tech concealment holsters that will hide his full-size duty pistol adequately and comfortably. Remind him many of these rigs — such as the CrossBreed or the DeSantis Scorpion — will fit just as well with the smaller gun when it comes in, and will conceal that one even better because of its shorter butt. The band-aid solution doesn’t kill the waiting list sale, but it does make the wait a lot more endurable, along with endearing you to the customer as the expert who solved his problem and helped him get through an availability problem he knows wasn’t your fault. Read SI DIGITAL www.shootingi2009-09-30T23:29:41+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=23http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=23Lethal force Polymer Versus 1911 W “ hile polymer pistols are in short supply at some dealerships, there is little shortage in alternative handguns in the same caliber range, such as the 1911. Of course, 1911 versus polymer pistols is a heated debate. Your ability to ‘think outside the box’ will help you and your customers get through the shortages. In each case, both sides have strong arguments, which, as an experienced dealer, you know like the back of your hand. Part of your job is to serve as an advisor to those with less background than yourself. Take a minute to explore why the customer wants what he wants. The history of practical-pistol competition is that the guy with a Glock can learn to win with a 1911, and vice versa. Perhaps the slim-grip frame of a 1911 will fit the lady of the house, and not just her husband who’s buying the gun, better than any handgun with a double-stack magazine. Maybe a Para-Ordnance P-14 .45 with 13-round magazine will suit the customer as well as an XD45 or Glock 21 of the same caliber and round count. Suggest it. It’s your knowledge of products and options — and the ability to “think outside the box” — that will help you and your customers get through the shortages. 9 ” Colonial Arms offers the avid shooting enthusiast a wide variety of choke tubes in all standard constrictions. While your customer waits for his new Glock with Rough Textured Finish (RTF) grip, this Tac-Grip on his “old” Glock is a quick fix that serves his interim needs. www.shootingindustry.com OCTOBER 2009 232009-09-30T23:29:41+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=24http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=24Outdoor Outdoor marketplace H&H Gun Range Recognized For Growth J.K. Autry &H Gun Range and Shooting & Wesson Top Gun Award for serSports Outlet continues to be vices and sales, ATK’s 2005 Dealer recognized for its growth and of the Year, Shot Business’ 2004 Reunique business model. For the third tailer of the Year and 2006 Range of year in a row, the Oklahoma City-based the Year, and H&H has a Five-Star business is the only gun range and dealRating from the National Associaer featured in Inc. Magazine’s list of the tion of Shooting Ranges. 5,000 fastest-growing, privately held Additionally, H&H was honored companies in the United States. by the Shooting Industry Academy No surprise here — the business, of Excellence with its first Citizenbegun by Miles and Jayne Hall, is not ship Award in 2004 “for adopting a your everyday gun shop. business philosophy that relies on “We’re doing something that’s community involvement as a corcatching on with the people who nornerstone to success.” mally wouldn’t even step into a gun Founded in 1981 and continushop,” Miles Hall said. “Our competially growing with more than 70 staff tion is entertainment. When custommembers, H&H boasts 36 lanes for ers feel like they are part of something airgun, handgun and rifle shooting. The Halls of H&H are committed to providing a “different special, then everyone goes home happy. atmosphere and experience.” The business also has a café. The number one comment I get from cusCongratulations to the Halls and tomers is that the experience was fun.” publication, so this is an honor to our the entire H&H team for a well-deThe formula has worked. In the Inc. operation and the shooters of our area,” served achievement. This company conMagazine listing, H&H ranked 1,121 Hall said. tinues to build a good reputation for dealin overall U.S. businesses, and finished As if Inc. Magazine’s continuous rec- ers and ranges all over the country. an impressive 75th among retailers. The ognition isn’t enough to stamp this busiFor a look at H&H Gun Range, see overall ranking is a substantial improve- ness as a top-notch range and dealer, H&H the Dec. 2008 digital edition of Shooting ment from 2,330 and 2,482 in 2008 and is a five-time winner of the Metro 50 award Industry. Visit www.shootingindustry.com 2007, respectively. for the fastest-growing business in central and click on “Digital Editions” on the “Inc. is an impressive and important Oklahoma, the 2007 recipient of the Smith home page. H Pulling In Customers anufacturers continue to roll out promotions in hopes of stimulating sales this fall and winter. For customers purchasing any new Ruger bolt-action rifle through Dec. 31, the company offers a free Ruger-branded Carhartt jacket. This is definitely a jacket your customers will want to wear. Made in America for 120 years and known for exceptional durability, comfort and quality, Carhartt jackets are a hunter’s dream. Even the most selective rifle enthusiast can find the perfect firearm through this promotion. With 118 different bolt-action rifles in more than 25 different calibers, and an assortment of stock configurations, finishes and barrel lengths, Ruger has a rifle for every customer. Redemption coupons and more information about the promotion can be downloaded at www.ruger.com/Carhartt. FNH USA is offering gear worth $79 in its fourth-quarter promotion. Customers who purchase any FNP 9 or FNP 40 handgun with a flat dark earth (FDE) finish before Nov. 20 will receive a specially designed FN Shooter’s Pack with a Blade-Tech FDE molded polymer belt holster and a double-magazine pouch. 24 OCTOBER 2009 M “This is a very sharp-looking combination with the handgun and pistol in matching flat dark earth,” said Barbara Sadowy Bailey, director of marketing for FNH USA. “When we introduced the FNP handgun in this finish earlier this year, we heard from customers that they would like to see a matching holster. So that is why we chose this for a fourth-quarter promotion to h2009-09-30T23:29:41+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=25http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=25Outdoor marketplace Selling Road Trip his summer, FNH USA provided a lot of dealers and their customers an opportunity to handle and test the company’s products. A 38-foot trailer carrying FNH USA’s entire product line hit the highway during the summer on a tour of stocking dealers, with events for consumers along the way. “Our customers had the chance to experience firsthand our product line,” Bailey said. “It was an opportunity for customers to test our products before they bought them — a great benefit to them.” By summer’s end, the trailer visited 40 dealers around the country and traveled an estimated 9,600 miles. “This is just another way we have found to support our dealers,” Bailey added. We applaud FNH USA’s support of hard-working dealers, and for giving customers the chance to shoot the company’s firearms, including the SCAR 16S, one of the most exciting new firearms on the market. Visit www.fnhusa.com to view the entire line of FNH USA products and services. GunBroker.com Goes Mobile D T ealers who have taken advantage of GunBroker.com’s service to sell firearms can now reach more potential customers through a new service. GunBroker.com has launched a mobile site designed for easy viewing and use on the small screens of cell phones and PDAs. “We live in a mobile society where cell phones and PDAs have become predominant, so it made sense to offer a site especially for the convenience of the many people who are interfacing with GunBroker.com on small screens while they’re going about their lives,” said Steve Urvan, GunBroker.com CEO. The mobile site, accessible at m.gunbroker.com, looks sharp on a cell phone, but also works in a regular Web browser. GunBroker.com also celebrates its 10th anniversary this year. With more than 1.35 million registered viewers, the site currently draws around 2.7 million unique visitors per month and hosts over 300,000 auctions daily. Gun dealers have discovered GunBroker.com provides a vast marketplace for selling used firearms. To learn what the Internet service has done for dealers, read “Retailers Use GunBroker.com To Expand Business” in the May 2009 digital edition of Shooting Industry. Visit www.shootingindustry.com and click on “Digital www.gunbroker.com Editions” on the home page. 9 NEW! Mini-14 DELuxE-LiMiTED with Circassian Walnut Stock EXCLUSIVE $ 71999 MSRP $1690 MSRP $999 EACH Item: 5849-RUG Caliber: 223 Capacity: 30+1 BBL: 16 1/8” Sights: Protected Blade Front, Adjustable Ghost Ring Rear Stock: Circassian Walnut Item: ARLB0019/PS Caliber: 223 Capacity: 30+1 BBL: 16” Sights: Open Stock: 5-Position Collapsible Black Synthetic Quad Rail Handguard Item: SGL20-41 Caliber: 7.62X39 Capacity: 30+1 BBL: 16.3” Sights: Adjustable Rear Stock: Black Polymer POLiCE SPECiAL Semi-Automatic Rifle $ 139500 $ EACH SGL20-41 Semi-Automatic Rifle 74999 MSRP $999 EACH Don’t miss out on these great deals, supplies are limited to quantities on hand. www.davidsonsinc.com 800-367-4867 CALL TODAY Does Davidson’s GuaranteeD Lifetime Replacement make that much of a difference? I t w I l l w h e n yo u n e e d I t ! www.shootingindustry.com OCTOBER 2009 252009-09-30T23:29:41+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=26http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=26Arms Arms and the woman Selling To Women: Tips From An Expert Lisa Parsons-Wraith S ome women are born into families her 45th birthday, hoping to find an activ- to three-gun matches. with a long history of participating ity to share with her husband. They began In 2004, Ferns attended a ladies camp in the shooting sports. Others take shooting IDPA matches together, then run by Kay Clark-Miculek designed to up shooting later in life as a way to bond tried IPSC, and soon formed an addiction help women become better competitive with their significant other or shooters. All of the paras part of a lifetime goal. ticipants, instructors and However women get startstudents agreed the sense ed, there’s no doubt that their of camaraderie and ability enthusiasm and support of the to address problems unique shooting sports will lead to to women in a camp atmomore people being introduced sphere was an experience to the shooting and hunting that needed to be repeated. tradition. When women are Ferns’ background as a excited about a new activity, corporate meeting planner they share with their friends and event producer made and encourage others to join it natural for her to team them on their new adventure. up with Clark-Miculek as There’s no better example of the organizer of “Babes this mentality than Debbie with Bullets” ladies’ shootFerns, author of Babes with ing camp. The focus of the Bullets: Women Having Fun camp is to teach women Debbie Ferns is the co-organizer of Babes with Bullets, a ladies’ about guns with an emphaWith Guns. Ferns took up shooting on shooting camp. sis on education and safety. Robert Townsend Comfort Is Key erns is constantly traveling all over the country shooting and organizing Babes with Bullets camps, which gives her the chance to talk to women from all walks of life and really uncover some of the things that work best for them. She said one of the guns she thinks is excellent for women is Smith & Wesson’s M&P9 Pro Series. “It has three interchangeable grips from small to large,” Ferns said. “It’s nice for women to be able to swap grips so they can get a better fit. It is also an extremely reliable gun.” Ferns said S&W made a limited edition Babes with Bullets version of the M&P, and it came with a Kydex drop and offset holster from Blade-Tech. She says Kydex holsters are great for women. “With Kydex they are not fighting to break in leather. And, the Blade-Tech drops down 2 1/2" lower than a normal holster and cants about 3/4 of an inch, making it easier to draw,” she said. The cost is substantially less than leather as well, making it a natural add-on purchase for budget-conscious women. Most women getting started in shooting aren’t interested in purchasing the most expensive equipment available, noted Ferns. Offer women accessories in a range of prices, appreciating the fact that, in the beginning, they may purchase the less expensive item. If they stick with the sport, they will come back to you to upgrade to a top-of-the-line, pricier item. When selling equipment to women, Ferns said fit is the 26 OCTOBER 2009 F The Smith & Wesson M&P9 Pro Series has three sizes of grips, allowing women the best fit possible. most important factor. “If women aren’t comfortable, the experience isn’t fun,” she said. At the camps, women usually hit the range using a combination of earplugs and muffs for maximum sound dampening. New shooters are often scared by the sheer noise generated by firearms. When it comes to earmuffs, Ferns has some great tips. “Women don’t like muffs that pinch,” she said. “Women much prefer junior muffs that come from behind the head. A lot of women have heads that are too small for men’s standard muffs.” She also noted that women will pay more for muffs with a higher decibel rating. Ferns also recommends Pro-Ears slim electronic ear muffs because they have a lighter bar that doesn’t heat up in the sun and they sit closer to the head. Read SI DIGITAL www.shootingindustry.com2009-09-30T23:29:41+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=27http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=27Arms and the woman Why Pink? F “ ” It’s pink, so it must be nicer for women to use. A woman just starting out is more likely to buy an inexpensive bag that has room for ears, ammo and a gun — not a superexpensive range bag with all the bells and whistles, said Ferns. She also recommends bags in eye-catching colors. “She will like it because it looks like it belongs to a girl, and makes her belongings stand out from the crowd,” she said. Finally, a small selection of femalefriendly items — books, pink camo ball caps, revolver or pistol earrings, etc. — near the front of your store make it more woman-friendly, said Ferns. She says this gives women something to look at when they are “just visiting” your gun store with a companion. Offering books featuring women having fun with guns may spark an interest. If you have the equipment, play videos featuring women participating in the various shooting sports, which will also make ladies feel more comfortable in your store. Ferns said her experience with the Babes with Bullets camp has shown that four out of 10 women purchase a firearm within 90 days after camp. “If they get into it, they spend,” she said. “Fifty percent of the population are women and that is a boom market.” 9 www.shootingindustry.com erns, a self-described “princess,” is an avid proponent of pink shooting gear. She said she chooses pink shooting items because they stand out from all the rest of the tactical black that’s out there and she never loses her stuff. Ferns said the color pink has a psychological advantage, as well. “Women who have never shot before choose pink because they automatically think a pink gun is made for them. It’s pink, so it must be nicer for women to use,” Ferns said. That statement puts a new slant on pink that may make the color more appealing to dealers. If you have a range and are trying to attract more women, a couple of pink guns will give women more confidence to try a new firearm because it sends the message of “it’s pink, so it must be nicer for women to use.” Another accessory Ferns said women view differently than men is range bags. “Women want a medium-sized, duffle bag-style of range bag that isn’t heavy,” she said. offeR yoUR cUstomeRs an UnfaiR advantage. RR-cqlR-1 Rapid Reticle™ Simple to use with no complex formulas or use of elevation or windage adjustments • Revolutionary Rapid Reticle™ Aiming System • Durable internal design to maintain zero • Water-resistant, shock-resistant and fog proof • Models available for both rifles and handguns • State of the art design manufactured in Japan UniqUe Rapid Reticle ™ compensates foR ballistics and tRajectoRy. It’s finally here—the optics line you’d expect from a company with the rich heritage of Safariland. Our complete new line of optics was designed by shooters, for shooters. And it’s sure to please your customers. With the revolutionary Rapid Reticle™ system, dead on accuracy is simply a matter of lining up the numbers and pulling the trigger. No reticle in the world is so simple to operate—and so rich in profit potential. Safariland optics are ready to hit the bullseye for your sales. For information, contact your Safariland representative today. 800-347-1200 safariland.com HUnting | dUty | tactical | taRget sHooting ©2009 Safariland Glock / Kel-Tec Dealers Fax FFL for catalog Fingertip Extensions also fits many other small pistols in .22, .25, .32, and .380 calibers. Kel-Tec / Bersa cherer upplies Inc 205 Four Mile Creek Rd. Taxewell Tn, 37879 M-1 Garand One Shot FAX 423-733-2073 Adapter OCTOBER 2009 27 S Slug Plug #5 for The New Glock® Model 21SF2009-09-30T23:29:41+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=28http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=28Back Blast Back Blast & other hot gases Too Many Pints Of Brain-Lite! Commander Gilmore I f you’re afraid you’re about to get sacked from your job, “not his finest hour.” burning the place down might be an effective avoidance After watching the videotape — and possibly realizing for the technique — but you prob’ly shouldn’t do it after downing first time what he’d done — McReadie pled guilty, which cut his 20, count ’em, 20 pints of lager at a local pub where you’ve been sentence in half. singin’ your sad song of pending doom, nor take along a halfdozen friends who didn’t know why you wanted a ride back to your business until you fired up a torch. Yup, that’s what Colin McReadie did, and instead of gettin’ fired — maybe — he definitely got the boot, plus 28 months in the GrayBar Hotel. McReadie had only been promoted to manager of the Budget Tyre Centre in Edinburgh, Scotland, two weeks previously. But there had been “problems” with his performance and he had been invited to meet with company executives to discuss his future. Later, they declined to reveal whether or not McReadie was actually going to be fired. After tankin’ up lager until his overpressure valve kicked in, McReadie called some old buddies and asked for a ride. He told ’em to take him to the Tyre Centre, where he deactivated the alarm with an electronic key fob, went in, and to the surprise of his pals, fired up a gas torch and set a rack of tires blazing. He then relocked the building and they all went back to the pub, to talk about his activities over who-knows-how-many pints. By the time firefighters arrived, the place was engulfed in flames and virtually destroyed — except for a CCTV camera, Illustration by Nick Petrosino which dispassionately revealed McReadie at what you might call The president of Uganda, Yoweri Museveni, capped celebrations of his country’s annual State House holiday with a nationally aired speech. In it, he told his countrymen that first, they should seriously cut back on vacation time, and second, they needed to produce bigger, more powerful super-weapons than those possessed by “the developed world . that could eliminate us from the face of the world in a whisker of time.” Museveni did not offer any clues as to where and how Uganda might get the technology, materials and money to become a super-weapons manufacturing giant, but counseled Ugandans against “just sitting back.” Museveni has ruled Uganda since 1986, but apparently he didn’t see any connection between his brilliant leadership and the less-than-stellar state of his country. We think he needs a PR campaign based on the theme, “At Least We’re Better Off Than Zimbabwe.” Note: He has the 28 OCTOBER 2009 No Vacations! More WMDs! same vote in the U.N. General Assembly that we do. Local sources in Wilmington, Del., reported this robbery as a pretty straight news item: Walter Brown, 23, was arrested for strong-arm robbery after he physically snatched the purse of a 3-year-old girl, then ran from the scene. The unidentified little girl was at a deli with her aunt when the crime occurred. The purse contained about three bucks and some change. The guy strong-armed a 3-year-old? And no mobs formed with pitchforks, torches and a rope? Okay, now check this: Ummm . What’s a 3-year-old girl doin’ with a purse, anyway? And packin’ cash in her purse, hangin’ out at a deli? What’s wrong with this picture? I could believe it if it happened in Philly, the crook was a former multi-millionaire rap star and the 3-yearold was alone, holding a purse fulla crack and a gun for her auntie in a biker bar. Too Young To Rob? Nah. In response to Israel’s complaints that the terrorist organization Hamas, which is now recognized as “a legitimate government” by the U.N., continues firing deadly missiles and artillery rounds into Israeli towns, Hamas made their own shocking revelations. They’ve filed an official complaint alleging that secret Zionist intelligence services are smuggling aphrodisiac chewing gum 2009-09-30T23:29:41+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=29http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=29Flies Like a Ballistic Tip ® Hits Like a Ballistic Missile ™ BTLeadFree.com | 800.285.3701 Metallic Colored Polymer Tip Initiates Explosive Expansion on Impact Patent Pending “Fragmenting Copper Core Technology”™ Lead Free Design Means You Can Enjoy Your Favorite Recreational Activity, No Matter Where You Live2009-09-30T23:29:41+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=30http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=30By Debbie Thurman, Photos By Web Wright SHOOTING INDUSTRY Seventh Annual MASTERS out the industry took part in the Seventh Annual Shooting Industry Masters, held July 24 and 25 at the Hartford Gun Club in East Granby, Conn. The event is widely recognized as one not to miss, with “fun” being the word participants used most often to describe their experience at the Masters. “These guys have done a fabulous job. It’s low-key, and easy enough for everybody. I get to see a bunch of people in Match Brings Industry Together, Raises $25,000 For First Shots I n praising FMG Publications as “the glue for the industry — it holds us all together,” Savage Arms CEO Ron Coburn put the exclamation point on this year’s FMG-produced Shooting Industry Masters. “FMG and the Masters remind us all that we need to play together as well as work together, and I’m just so happy to be a part of the event,” Coburn said. More than 200 shooters from through- “ Bear Enthusiast Marketing Group This is probably the most fun tournament I’ve ever shot. Todd Jarrett, BLACKHAWK! ” “ the industry that I never see shoot. This is probably the most fun tournament I’ve ever shot,” said world-champion shooter Todd Jarrett, shooting on Team BLACKHAWK! “What a wonderful event FMG put on for the industry! I had a tremendous time. It was a chance to observe and become more comfortable with participating as a shooter,” said Joyce Rubino, vice president and COO, Colt’s Manufacturing. “The camaraderie is outstanding. We FMG Publications stepped up and hit a home run for First Shots this year. Steve Sanetti, NSSF president Tyler Payne, Team DPMS, blasts clays at the Masters. ” Paul Miller, Freedom Group CEO, enjoys the Masters, saying, “It’s great to see the industry together.” 30 OCTOBER 2009 Sarah Morton, Team NSSF-2, shot her way to the top woman shooter spot in the Industry Class. Read SI DIGITAL www.shootingindustry.com2009-09-30T23:29:41+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=31http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=312009 Sponsors had been hearing about it for years and we needed to be a part of it,” said Jeff Poole, of the NRA. “This is really where we do what we’re supposed to do as an industry — have fun shooting. Everybody I’ve talked to said the shoot was wonderful. I think that is a terrific tribute to everybody at FMG,” said Steve Sanetti, NSSF president, who has competed in every Masters match. “I think the number one reason the Masters is drawing so much attention is it is fun,” said FMG’s Randy Molde, match chairman. “I kept hearing that over and over again: ‘It’s fun, it’s relaxing, there’s no pressure. I don’t feel like I have to measure up to anybody. I can just get out here and shoot and remember why I’m involved in this industry in the first place.’” While having fun shooting is one of the major objectives of the Masters, the purpose of the match is to promote and support the NSSF’s First Shots program. This year’s Masters raffle raised $25,000 for the program, which introduces new participants to shooting. “FMG Publications stepped up and hit a home run for First Shots this year. We want to thank you very much, not only on behalf of NSSF, but on behalf of all the new shooters who will benefit from this,” Sanetti said. “We owe a tremendous thank you to the very generous companies that donated products for the raffle. The prizes were amazing and those shooting in the Masters couldn’t help but break out their wallets. They also knew we were supporting First Shots. Everyone knows we need to support programs that help new shooters get involved, because they grow all of our businesses,” Molde said. Supporting The Future Yes, the Masters was fun for Tasha Hanish, Team FNH USA. She was the top woman shooter in the Open Class. SI DIGITAL VIDEO Randy Molde, Masters chairman, welcomes 200-plus industry shooters to the 2009 match. Visit www.shootingindustry.com to view shooters www.shootingindustry.com having fun at the Masters. On the home page, click on “Shooting Industry Masters Raises $25,000 For First Shots” to view the videos. OCTOBER 2009 312009-09-30T23:29:41+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=32http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=32Justin Springer, Team XS Sights Systems, takes on the “The Frustrater” handgun stage. With this year’s raffle, FMG Publications has raised nearly $80,000 through the Shooting Industry Masters to support NSSF programs. The success of this year’s Masters is due in great part to a record number of sponsors, according to Molde. “We appreciate the companies that continue to support our efforts. Without them, we could not hold this event. We also thank those at Smith & Wesson, NSSF and the Hartford Gun Club for their support of this year’s match,” Molde said. The 2009 Masters sponsors were Aimpoint, Benchmade, BLACKHAWK!, Black Hills Ammunition, Brownells, Cor-Bon, Crimson Trace, DPMS, Ellett Brothers, EOTAC, GunBroker.com, Gunsite, Howard Leight, Lansky, LaserMax, MGM Targets, Remington, Ruger and Smith & Wesson. The Masters, now commanding two days of shooting and drawing ever-greater numbers of both first-time and experienced shooters, keeps “wowing” all comers. The camaraderie the match fosters among participants is more meaningful than ever. “We design the match to be first safe, and then fun and relaxed. It’s been rewarding to see many in the industry who rarely, if ever, shoot step up to the firing line. We also change the course of fire each year to introduce shooters to different firearms. This has added to the enjoyment and interest in the match,” said Russ Thurman, match director and publisher of Shooting Industry magazine. Along with the fun, there is a great deal of networking at the Masters. “There’s something different in the way people react to each other when they’re at a shooting range, away from computers and other aspects of business. The stress is gone. We see that at the Masters a lot and it helps build relationships that are important for our industry,” Thurman said. “My favorite part about the event is everybody coming together in the industry and being friends with one another and talking, and the ability to network and talk with the presidents and CEOs of other companies. It doesn’t happen anywhere else like it happens here,” said Lew Danielson, president of Crimson Trace. “We really did have a wonderful time. Just to see our clients’ expressions and to be out there in the field is something we don’t always get to do. In so many ways, the Masters is really the leadership of the whole industry,” said Bruce Bear, president of Bear Enthusiast Marketing Group. “One thing I saw here is, even though we’re in competition in the marketplace, All Industry Shooters Welcome Team Smith & Wesson-3, (l to r) James Unger, Matt Nyman, Peter Boruchowski and Paul Pluff, is ready for the shotgun stage. 2009 Shooting Industry Masters Teams Aimpoint ATK Bear Enthusiast Marketing Group Benchmade (2 Teams) BLACKHAWK! Brownells Buck Knives Bulldog Barrels (2 Teams) Charter Firearms Colt (3 Teams) Cor-Bon Crimson Trace DPMS (2 Teams) Ellet Brothers EOTAC Freedom Group FNH USA Galco Gunleather HAVA 32 OCTOBER 2009 Hodgdon Hornady Kahr Arms LaserMax Laura Burgess Marketing Marlin Firearms NSSF (3 Teams) Otis Technology Project 2000 Shooting Range RCI XRAIL Remington (3 Teams) Remington Outdoor Foundation RSR Group Ruger (3 Teams) Savage Arms Smith & Wesson (3 Teams) SureFire USA Shooting XS Sights Read SI DIGITAL www.shootingindustry.com2009-09-30T23:29:41+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=33http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=33These companies donated products for the raffle, which raised $25,000 for First Shots. Aimpoint Bear & Son Cutlery Benchmade BLACKHAWK! BreechVault Brownells Buck Knives Buck Wear Bushnell Charter Arms Crimson Trace DPMS Fieldline FNH USA Galco Gunleather Gear Keeper GunVault Heat Factory Hornady Howard Leight Kahr Arms La Rue Tactical LaserMax Leupold Mossberg Nikon Ontario Knife Co. Packing In Pink Remington Arms ROBAR Ruger Samson Shooter’s Ridge SIG SAUER Sightrex Smith & Wesson SOG Knives Springfield Armory Sunbuster SureFire Taurus ThermaCell Trijicon Wiley X RaffLe Prizes Chad Adams, Team Crimson Trace, shoots the “Rockn’ Rimfires” stage. everybody is helping everybody become better shooters and even talking about marketing ideas. The shooting industry is a little different in that we’re all aware our marketplace depends on everybody’s success. So, we’re in this together,” said Ken Pfau, senior vice president of sales and marketing for FNH USA. “This was my first time here, but we had a large turnout from our group of companies,” said Paul Miller, chairman of Freedom Group. “DPMS had two teams, Remington had three, Marlin and EOTAC were here, as well as the Freedom Group team. It’s really great to see the industry together at something other than SHOT Show.” “This is a really nice event to come to. There’s no pressure like I felt in the Olympic Games. It’s nice to come out and have some fun, meet some industry sponsors and get to give them a few shooting tips,” said Corey Cogdell, of USA Shooting. Thurman emphasized that the Masters welcomes all industry shooters. “We like seeing folks from every level and aspect of the industry shooting in the Masters, from CEOs to those on the factory floor, to distributors, to dealers. And you don’t have to be a great shooter, or even have shot before. That’s why we don’t release the shooting scores. Everyone in the industry is welcome,” Thurman said. More first-time shooters are stepping up to the fun and challenge of the Masters. “I sell a lot of barrels to a lot of major companies, and I never shot a gun before. The care and training everyone has given me in teaching me how to do this — there is no way anyone can get hurt with the amount of safety that’s practiced,” said Fred Fedderson, from Bulldog Barrels. To help beginning shooters prepare for this year’s Masters, FMG sponsored a First Shots session for shooters the first morning of the match. “This was my first time shooting anything. It’s been great. I took the First Shots class where I had the first-time run-through for everything. I just shot my first clay, and I got 10-for-10 yesterday on the rifle,” said a beaming Alicia Hunt, of Team Benchmade. These companies provided loaner firearms, magazines or optics for the Masters: • Burris Optics • DPMS • Lancer Systems • Ruger • Smith & Wesson Thank You Shooters Bag Each shooter at the Masters received a BLACKHAWK! Mobile Operations Bag packed with items from Bulldog Barrels, FMG Publications, Galco Gunleather, Howard Leight, NSSF, Remington, Smith & Wesson and USA Shooting. Even though FMG does not publish shooters’ scores, the top shooters are recognized Sean Manning, Team Colt-1, shows off his top-shooter at the Masters. There are two shooting classes: Open Class trophy in the Industry Class. www.shootingindustry.com Top Shooters OCTOBER 2009 332009-09-30T23:29:41+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=34http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=34Individual Industry Class trophies went to (1st) Sean Manning, Colt; (2nd) Randell Pence, Ruger; and (3rd) Kevin Skinner, Ruger. More women shooters than ever competed at this year’s event and for the first time, the top women shooters were recognized. The top women shooters were, in the Open Class, Tasha Hanish, Team FNH USA; and in the Industry Class, Sarah Morton of Team NSSF. “The Masters was a great event — good stages and a lot of fun. This was my first win at a shooting event, so it was exciting and quite an honor for me. I would encourage other women Tony Holmes, Team DPMS-1, captured the top-shooter spot in in the industry to attend the Open Class. the Masters in the future,” Morton said. for professionals, or those wishing to compete at that level; and the Industry Join The Fun Next Year The Eighth Annual Shooting IndusClass for everyday shooters. This year, in the Open Class, Team try Masters will be held at the Heartland DPMS took first place, with Team Public Shooting Park, Grand Island, Neb., FNH USA finishing second and Team July 23-24, 2010. “We have lots of surprises planned for BLACKHAWK! placing third. The top individual shooters in the Open Class next year’s Masters in Grand Island. There were (1st) Tony Holmes, DPMS; (2nd) will be additional stages and something Todd Jarrett, BLACKHAWK!; and (3rd) for everybody. The bigger event will also increase the number of shooters wanting Bruce Piatt, DPMS. In the Industry Class, Team SureFire to buy raffle tickets and increase the supcaptured first, Team Smith & Wesson-3 port of First Shots. As always, we’d like to took second, and Team Colt-1 placed third. see more companies step up to the firing line at the Masters,” Molde said. “Our athletes are already talking about next year and want to be in Grand Island, which is an excellent range and facility,” said Buddy DuVall, director of marketing for USA Shooting. “I am absolutely coming back next year. Wouldn’t miss it,” said Mike Noell, BLACKHAWK! president and CEO. “We want to support the NSSF, and FMG puts on a great shoot. Don’t miss it for the world next year. It’s a blast,” said Charles Brown, president of MKS Supply (Charter Arms, Hi-Point). “It was a blast shooting in this year’s Shooting Industry Masters. We are planning on bringing at least two teams next year, so save room,” said Pfau, of FNH USA. “The whole attitude about the Masters is come and enjoy yourself. Let’s just enjoy time with each other and see if we can learn a little bit about the sport while we’re doing it,” said Coburn, of Savage Arms. “If you care anything about the future of this industry, please start putting a team of your best shooters together and plan on attending the 2010 Shooting Industry Masters. You’ll have a great time for the best of causes,” Sanetti said. The 2010 Shooting Industry Masters will be held in conjunction with the presentation of the 2010 Shooting Industry Academy of Excellence awards on July 23. The Masters is open to all manufacturers, distributors, storefront dealers and industry-related organizations. For information on the 2010 Masters, call Elizabeth O’Neill at 1-888-315-3641. For more details, visit www.shootingindustry.com. For information on First Shots, visit www.firstshots.org. 9 Masters Videos Now Playing Check out the fun had by all who attended the Shooting Industry Masters in several new videos posted on the Shooting Industry Web site. Visit www.shootingindustry.com and click on “Shooting Industry Masters Raises $25,000 For First Shots” to view the videos. Shooters buy tickets for impressive raffle prizes. The Masters raffle raised $25,000 for NSSF’s First Shots program. 34 OCTOBER 2009 Read SI DIGITAL www.shootingindustry.com2009-09-30T23:29:41+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=35http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=352009-09-30T23:29:41+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=36http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=36By John Morrison Brayden Horsley, 13, son of Ryan Horsley (right), manager of Red’s Trading Post, shoots his favorite pistol — an FN Five-seveN. He’s an unpaid, but successful, “sales associate.” HANDGUNS T Not As Sought After? Not A Problem! SELL Other Those T he post-election buying frenzy has receded, but it’s still tough to get many of the most sought-after handguns — particularly full-capacity Glocks and Smith & Wesson M&Ps. If you can get ’em, they seem to fly off the shelves all by themselves. But if you can’t, there are lots of other great guns out there too, and selling them can be as simple as reaching into your pocket — or putting your son on the firing line at your range. Read on, and perhaps you’ll pluck a winning idea from these dealers’ experiences. “I can’t count how many Charter Arms snubbie revolvers I’ve sold over the years just by taking this one out of my pocket,” said Paul Hahn, a retired police officer and owner of Hahn’s Sporting Goods in Kalispell, Mont. He displayed his 30-year-old, 2"-barreled stainless Undercover in an Uncle Mike’s pocket holster. “Sooner or later the question comes up, and customers ask what you carry for concealed self-defense,” Hahn said. “I carried this gun as an on-duty backup, and it’s been in my pocket here in the shop every day since then.” Hahn said many customers ordered similar Charter Arms smallframe revolvers on the spot after seeing his, and for those who didn’t, the opportunity was created to show them other handguns. “My Charter Arms .38 has spun off tons of sales — car console guns, bedside guns, pocket and purse pistols, you name it,” Hahn said. “The point is, never underestimate the power of your personal recommendation. As long as you clearly explain the ‘whys’ of your Look Close To Home Dealer Paul Hahn displays his Charter Arms Undercover (left), which he uses to sell a lot of Charter Arms revolvers and other handguns, including the Taurus Judge (right). 36 OCTOBER 2009 Read SI DIGITAL www.shootingindustry.com2009-09-30T23:29:41+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=37http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=37recommendation — reliability, appropriate for the intended use, value for the money — your customers will put their faith in you, and their money on your counter.” Visit www.charterfirearms.com. Another successful tactic hits even closer to home. “I’ve sold literally dozens of FN FiveseveN pistols, many after customers have seen my son, Brayden, shooting one on our range. It’s his favorite pistol!” said Ryan Horsley, manager of Red’s Trading Post in Twin Falls, Idaho. Horsley was the biggest-selling FNH-USA dealer in America in 2008, with much of that success owing to his sales of 5.7x28mm Five-seveNs and PS90 carbines. “Even before the post-election demand for full-capacity handguns, I was selling Five-seveNs based on their low recoil, high capacity, relatively inexpensive and easily available ammo, and multipurpose capabilities,” Horsley said. “As a defense gun, trail gun, training or target gun, it’s hard to beat — and any member of the family can shoot it well. Sometimes seeing Brayden shooting it really nails peoples’ attention.” Horsley has found that once people appreciate the 5.7x28mm round, he gets spin-off sales of PS90 carbines. He is convinced if dealers know the pistols’ great features and communicate them with enthusiasm, they will be able to sell them. Visit www.fnhusa.com. If you only carried two handguns and they were Ruger’s LCP and LCR models, you’d have no trouble stirring up interest and sealing the deal on sales, judging from sales records at the Shoot Straight gun store in Apopka, Fla. Shoot Straight’s manager, Larry Anderson, says although the shop averages 3,800 firearms in stock, the LCPs and LCRs are standout sellers. “First, Ruger read the market right and filled it well,” he said. “Second, Ruger does a great job of advertising, which makes our job much easier. Then, writers in the gun magazines have given them high praise, especially the new LCR, which really de- “We Can Sell All We Can Get” The Ranger, chambered in .45 LC/.410, is the newest, biggest and best-selling Bond Arms derringer. serves it; it’s a terrific design.” Anderson says from his store alone, not counting gun show sales and his other two stores, he’s sold 584 LCPs and 247 LCRs, thus far. “And we can sell all we can get!” Anderson said. Visit www.ruger.com. You don’t have to wander far from the Bond Arms manufacturing facility in Granbury, Texas, to find a dealer stocking — and successfully selling — the increasingly popular Bond Arms double-barrel The Law Enforcement Connection Second Guns Can Be First-Rate Sellers S maller retailers may not be able to compete for L.E. agency sales of duty sidearms, but considering the bidding wars and bureaucratic barriers, you may find it easier and even more rewarding to go after the “other gun” sales to cops — their backup and off-duty guns. First, find out what restrictions, if any, your local L.E. agencies place on backups and off-duty firearms. Only a very few are prohibitively restrictive; most publish some guidance on ammunition allowed. Learn how you can best get ads directly into the hands of officers. Many L.E. associations have their own monthly publications in which you can purchase ad space, while others even allow approved postings on locker room bulletin boards. Often, one of the best ways to get an inside track is to become a sponsor of police/youth sports activities. Some of the guns mentioned in this article are excellent backup guns — including Ruger’s LCP and LCR, several Charter Arms snubbies, Smith & Wesson scandium J-frame revolvers and Glock subcompact pistols, like the Model 26 and 27 — but more important than the firearms you with a decent profit, growing recogthemselves are your sales strategies. nition in law enforcement circles, and, Cops love bundled deals. Bundling a always, the opportunity to make a new lightweight revolver like the Ruger LCR friend — and a return customer. with the officer’s choice of a pocket holWant to know more about what cops ster, ankle holst2009-09-30T23:29:41+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=38http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=38derringers. At Brazos Moon, browsers find fine Western antiques, vintage Winchester rifles and the full Bond Arms lineup. Bob Hanneman, co-owner of Brazos Moon, said he started with two Bond Arms samples five years ago. Six months later — and every day since — he has stocked all available models. Customer response has been fantastic. “People are consistently amazed at the quality, strength, safety and speed of these guns, and, of course, they have real Old West appeal. They’re great sellers, and every buyer generates more sales from friends and family members,” Hanneman said. He’s quick to point out these are beautiful, but very serious, defense guns. “The Ranger, for example, fires two rounds of .45 Long Colt or .410 buckshot — that’s potent power,” Hanneman said. He also has high praise for Bond Arms’ support. “They’re great folks,” he said. “Easy to deal with, and their dedication to quality really shows. We’ve never had a problem, ever.” Visit www.bondarms.com. Taking calculated risks pays off. “The operative word is calculated,” explained Ed Santos, owner-operator of Center Target Sports and Training Center in Post Falls, Idaho. Santos was describing the process by which he recently decided to become a Nighthawk Custom Preferred Dealer. “Nighthawk guns are top of the line,” Santos said. “And their prices reflect their quality, reputation and appeal. But, not all guns are right for all areas or customer profiles. Fortunately, between our retail Take A Risk shop, range and training operations, I had unlimited opportunities to poll a wide spectrum of users on their impression of Nighthawk Custom’s guns before signing up. Their enthusiasm — and my estimate of how that might translate into actual sales — made the decision for me.” A three-pistol purchase and simple sale-replacement agreement is all it takes for a retailer to become a Nighthawk Custom Preferred Dealer. For dealers with ranges, a four-gun purchase also gets you a free range rental gun, with a no-cost annual inspection and service to assure top shooting condition. Santos said his range rental is a Global Response Pistol (GRP), a model that has already generated significant interest. “I spread the word through our E-newsletter. Now I’ve got customers driving in from 200 miles away to see it and shoot it. They want to handle and shoot guns this expensive before putting their money down, and Nighthawk Custom makes that easy. I expect to sell a lot of these guns,” Santos said. Visit www.nighthawkcustom.com. Whether you decide to focus on a few selected hot-selling models, or start stocking something you’ve never before envisioned in your displays, it could be very much worth your while to take a moment to browse through all the ads in Shooting Industry, consider your options — and perhaps even take a calculated risk. 9 HANDGUN MARKET See Reader Service, page 50, for a listing of handgun manufacturers. Ed Santos, owner of Center Target Sports, shows a Nighthawk Custom GRP pistol to a customer. 38 OCTOBER 2009 Read SI DIGITAL www.shootingindustry.com2009-09-30T23:29:41+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=39http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=392009-09-30T23:29:41+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=40http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=40N P R IC E . IO T C U D O R P D R A D S TA N Q UA LI T Y R IF LE S . C E P -S IL M T, IL U B C U S TO M was called on to fight by economic crisis young nation paralyzed ic During World War II, a es in uncertain econom . Today, we find ourselv nts fro two on l evi d nte unprecede & Tool truction. Lewis Machine s similarly bent on our des times and facing enemie e GTH on the hom front lder of UNITY and STREN bui a as lf itse es prid Company front lines. FINEST FIREARMS for the as well as a builder of the otent, home defense or sho ernment, law enforcem Whether for military, gov with your current and rs complete compatibility ing sports, only LMT offe -spec QUALITY rifle ivers a custom-built, mil ongoing needs. LMT del production price. upgrades at a standard with the tactical accessory OM LMTD EF EN SE .C61 264 Milan, IL 1305 11th Street West, 309.787.7193 (T) 309.787.7151 • (F) sales@lmtdefense.com IFI ED ISO 90 01:2 00 0 CE rT2009-09-30T23:29:41+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=41http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=41THERE’S COWBOYS! Don’t Miss The Profit In Cowboy Action Shooting GOLD By Carolee Anita Boyles IN T he West was won by settlers, cowboys and gold miners, and the fascination lives on in cowboy action shooters. There’s gold in sales to this segment of the shooting sports, if you make the effort to mine it. Although figures indicate sales related to cowboy action shooting aren’t as hot as they once were, that doesn’t mean the sport is losing its luster. “Because of the economy, people aren’t participating in cowboy action shooting as much as they were,” said Brad “Hip Shot” Myers, one of the founders of the Single Action Shooting Society (SASS). “However, shooters also aren’t willing to give up their favorite hobby. They may be a little choosier about where they go, but they’re still shooting.” Myers says SASS membership is at 85,000 and still growing. “It’s a wonderful family sport; I’ve seen as many as four generations of a single family shooting together at a For 2009, Ruger has two new Ruger New Vaquero singleaction revolvers with Bisley grip frames, one in .357 Magnum and the other in .45 Colt. They have 5 1/2" barrels, with an overall length of 11 1/8". match,” Myers said. To get a piece of the action in cowboy action shooting, you need a basic understanding of the sport, a few items you may not be stocking already and someone on staff who’s an enthusiast. With those ingredients, you’re on your way to reaching the cowboy action market. Participants in SASS-sanctioned events shoot firearms made in 1898 or earlier, or replicas of revolvers, rifles and shotguns. Dave Smith, a gunsmith at Guncraft in Ruskin, Fla., and active cowboy action OCTOBER 2009 41 Guns Today’s Cowboys Want Uberti’s 1873 lever action is one of the most popular rifles used in cowboy action. www.shootingindustry.com2009-09-30T23:29:41+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=42http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=42Stoeger Coach Guns, with 20" barrels, are available in blue, matte nickel and polished nickel-plated finishes. Cimarron’s Evil Roy Brush Popper has an 18" octagon-to-round barrel, short stroke kit and is available in .357/.38 Special and .45 Colt. shooter, says genuine Colt single-action revolvers are very expensive, causing many people to buy Uberti pistols. “However, the Ruger Vaquero is probably the most popular for singleaction shooting,” he said. Smith particularly likes the new Ruger SASS Vaquero. “The grip is smaller so it lends itself to smaller hands, such as women and juniors,” he said. “The spur on the hammer sits up higher so it’s easier for the shooter to thumb. And the whole frame is slightly smaller so it’s lighter in weight than the older style.” When it comes to rifles, Smith sees a lot of Uberti lever-action rifles. “They make a copy of the Winchester Model 73 that’s very popular,” he said. “Marlin makes a good rifle, too.” Myers says the most popular calibers in both revolvers and rifles — by a margin of eight to one — are .38 and .357. “What most of us like to do is shoot the same load through both the revolvers and the rifles. It’s just more convenient that way,” Myers said. Winchester made one of the earliest pump shotguns, starting in 1897, which a lot of shooters use, according to Smith. “Winchester made that shotgun until 1957, so there are still a lot of them out there and available,” Smith said. “Norinco, a Chi- nese company, is making a clone of it, and now that they’re in about the fifth generation, they’re making a pretty good shotgun. Those shotguns are imported by IAC Shotguns.” Double-barrel shotguns also are popular with cowboy shooters. “In some classes of SASS, you have to shoot a double-barrel shotgun with external hammers in .45 Long Colt,” Smith said. “About half the people shoot pump shotguns, and about half shoot doubles.” When it comes to selling cowboy action firearms, Smith says there are four things that will bring dollars into your shop. First, make a connection with a club in Market Yourself To Cowboys 42 OCTOBER 2009 Read SI DIGITAL www.shootingindustry.com2009-09-30T23:29:41+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=43http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=43your area. You can find a list of clubs on the SASS Web site at www.sassnet.com. “By becoming known as a shop that caters to the sport and has the products in stock that cowboy shooters need, you can do well at it,” Smith said. This doesn’t necessarily mean you have to be involved yourself. One good alternative is to hire someone within that community to work in your store. “You just get more business if someone from your store is out there doing it,” Smith said. “Offering a discount to members of the club helps, too.” Second, be able to service and tune up cowboy action firearms. “You’ll get sales and generate work from that,” Smith said. “Most cowboy action guns come out of the box with stiff triggers or hammers that need work. Have an onsite gunsmith who works on cowboy action guns.” Third, carry accessories for cowboy action firearms. “For instance, a customer may buy a new gun that needs a spring kit,” Smith said. “Spring kits retail between $20 and $30, so you’re not only selling the firearm, you’re selling the spring kit that will improve the gun’s trigger pull and hammer cocking considerably.” Fourth, carry cowboy action ammunition and components. “Typically, cowboy ammunition is loaded much lighter than other ammunition,” Smith said. “As a result, ammunition manufacturers have their own lines of cowboy action ammo.” Many cowboy action shooters prefer to load their own ammunition. When it comes to reloading components, Myers says cowboy action shooters will use many products you have for other reloaders, but do require all lead bullets. “Generally, we shoot lighter than factory bullet weights. Where factory .38 ammunition may have a 158-grain bullet, most of us are shooting 125-grain bullets. Factory .45s may be 250 grains, but 200 grains is pretty typical of what people shoot in .45s,” Myers said. Cowboy action shooters also use many of the same powders other reloaders use. However, one of the most popular powders is IMR Trail Boss, specifically designed for cowboy action shooting. IMR’s Trail Boss powder is designed specifically for low velocity lead bullets suitable for cowboy action shooting. www.shootingindustry.com OCTOBER 2009 432009-09-30T23:29:41+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=44http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=44CATALOG #31 Catalog #31 is the only source you’ll ever need for current, obsolete and military gun parts, gunsmith supplies, military surplus and shooting accessories. Order your catalog NOW! Our latest edition is over 1,344 pages and features more than 180,000 individual items, over 500 schematic drawings and parts lists, and a store brand name to original manufacturer cross reference. We carry products for hundreds of manufacturers, such as Heckler & Koch, Colt, High Standard, Ruger, Marlin, Mauser, Mossberg, Remington and Savage. Also SigArms, Uberti, AMT, Benelli, and the full line of Glock parts. “It was designed such that even with the lightest recommended load they publish in the books, if you double the charge it won’t fit into the case, whereas some of the denser powders will. With the denser powders, if you accidentally double charge a case, you’ll blow the top strap off a Colt every time,” Myers said. Trail Boss was designed this way because so many cowboy action shooters have no prior shooting experience, and many want to jump right into reloading, Myers says. Of course, there’s a lot more to cowboy action shooting than just guns and ammo. As a gun dealer, though, you don’t have to carry clothing or specialized leather goods to get into the cowboy action market. Instead, find ways to help your customers make connections with specialty companies that handle those products. One of the benefits of joining SASS is receiving the monthly newsletter, “The Chronicle.” “‘The Chronicle’ is full of ads,” Smith said. “All the clothing companies advertise in it. Refer your customers to them.” Many companies offer only Internet sales, but there also are a number of retail stores that handle cowboy action goods other than guns and ammo. Many of these stores also are listed on the SASS Web site. The last thing to remember is there’s a lot of word-of-mouth in the cowboy action game. “Just having it in your store isn’t going to sell it,” Smith said. “It’s like anything else — you have to get out there and push it.” 9 Make Connections ITEM#AD-31 $19.95 U.S. Orders: Shipped bulk mail. Shipping charges included. Foreign Orders: Shipped air mail (30 day delivery) or surface (90 day delivery). Shipping charges additional. Mail: PO Box 299 West Hurley Ny 12491 — or — 226 Williams Lane, Kingston Ny 12401 Order Toll-Free: 866-686-7424 • Toll-Free Fax: 877-GUNPART • Web: e-GunParts.com COWBOY MARKET See Reader Service, page 50, for a listing of cowboy manufacturers. Sign Up For A Free Subscription To SI’s All-Digital Edition. Visit www.shootingindustry.com. 44 OCTOBER 2009 Need more information on how to maximize your efforts in cowboy action shooting? Visit www.sassnet.com. Read SI DIGITAL www.shootingindustry.com2009-09-30T23:29:41+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=45http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=45Kinsey’s monthly flier offers dealers special pricing and “Super Blow Out Sales.” BOWHUNTING FOR GUN DEALERS By J.K. Autry Kinsey’s Helps Dealers Expand Sales With Present Customers E very firearms dealer knows one of the keys to running a successful business lies in offering crossover products that appeal to a wide variety of customers. Many gun dealers, however, have avoided branching into offering bowhunting products, perhaps because it seems to be a daunting challenge. That, from the viewpoint of maximizing the sales opportunities of a dealer’s customer base, translates into lost profits. Consider that 80 percent of bowhunters also hunt deer with a firearm, according to the Archery Trade Association. This means firearm dealers who don’t carry bowhunting inventory are inadvertently sending loyal customers to other stores. “Dealers spend millions of dollars in advertising to try to gain customers,” said Dave Parker, product and sales manager for Kinsey’s Archery Products. “It’s a lot less expensive to keep customers you already have. It just makes it very easy in a financial sense.” Say, as a dealer, you understand the profit potential of bowhunting. How do you get started, with the least amount of headaches? Simplifying the dealer’s plunge into bowhunting could be a motto for Kinsey’s, a leading distributor of archery equipment, muzzleloading guns and supplies, hunting accessories and outdoor-related gift items from more than 600 manufacturers. The 50-year-old company is committed to helping firearm dealers who are new to bowhunting and stumped when it comes Product Selection Kinsey’s Dealer Show attracts hundreds of bargain-seeking dealers, who eagerly take advantage of deals offered by 250 manufacturers. Above, Alan Lotton of Limbsaver discusses new products with dealers. OCTOBER 2009 45 www.shootingindustry.com2009-09-30T23:29:41+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=46http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=46Kinsey’s is offering the T.R.U. Ball Tornado Caliper Release with buckle strap at a reduced price during October. Kinsey’s inventories Apex sights, including the Inferno 3 Pin Sight with light. to choosing which products to order, a dilemma Parker says is not uncommon. “There are thousands of products to choose from. How does the dealer know what the customer will want? He only has so much money to invest in inventory. He can’t buy them all and then hope he bought the right ones. He has to buy the right ones,” Parker said. That’s where Kinsey’s steps in, Parker points out, with the company taking the guesswork out of which products to order and ensuring the dealer stays stocked with the right inventory to make his bowhunting venture successful. “We know what you need. We know what sells and what sells where. You tell us how much of a commitment you want to make, and we can absolutely set you up with the right inventory at the right prices with quick shipping and an in-stock percentage that is the envy of the industry,” Parker said. “ It also opens up a tremendous venue for accessory sales, which is where you make the real money. An important aspect of selecting the right inventory entails tracking the hottest products available — the newest bows and hightech clothing bowhunters drool over when they tune into The Outdoor Channel, Parker explained. Luckily, a dealer doesn’t have to keep track of what’s hot and what’s not, as Kinsey’s takes on that responsibility. “Product selection is key, no different than it is with firearms and firearms accessories,” Parker said. “You need to have the right products at the right time and in the right amount; it’s an old adage, but it’s true. It’s the base foundation for what retail is all about. It certainly applies to archery, just like it applies to everything else. You have to have what’s on the customer’s want list, most of which is driven by new products.” ” A firearms customer who takes up bowhunting instantly becomes a cus- All About Accessories 46 OCTOBER 2009 Read SI DIGITAL www.shootingindustry.com2009-09-30T23:29:41+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=47http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=47tomer for rubber boots, scent-proof footwear, scent-proof clothing, scentaway soaps, laundry detergent, sprays, washes, rangefinders, arrow targets and broadhead targets. “He’s a customer for 100 things you can now sell him that you wouldn’t be able to sell him if you didn’t service bowhunters,” Parker said. Because bowhunting requires a higher number of accessories than firearm hunting, Parker emphasizes that it’s a high-revenue generator for dealers. “It’s not just about selling the bows and the arrows,” Parker said. “While those are the core products of the category, it also opens up a tremendous venue for accessory sales, which is where you make the real money.” To help dealers succeed in making “the real money,” Kinsey’s publishes a monthly sales flier, offering dealers inventory at discounted prices. “If a dealer is going to have a promotion or sale, it needs to be built around a deal that they get, or else they are just giv- “ Any name you’re going to recognize in archery, we have it. ing their money away,” Parker said. “With our sales flier, dealers can pick and choose items at much better, heavily discounted prices from what they normally buy them at. And they can use that as a foundation for a promotion or event they may want to have.” Additionally, Kinsey’s hosts a dealer show each year featuring 250 manufacturers. Highly attractive sales abound at the annual event, which features a “hot show room” where dealers can only shop for one hour because “the discounts are so deep.” The bottom line: Kinsey’s “provides the buying opportunities at the best pricing possible to host those promotions and events,” Parker said. While ordering the right bowhunting products is a crucial step for dealers, understanding those products is just as important. Parker stressed that establishing a basic knowledge of the equipment can help dealers sell more Working Knowledge ” The Lone Wolf Sit & Climb Combo is one of many treestand models and brands offered by Kinsey’s. SRP $219.00 DEALERS WANTED! SRP $359.95 SRP $249.95 CONTACT TANIA KAHLOR FOR MORE INFORMATION Smith & Wesson is a registered trademark of Smith & Wesson Corp, used under license by TruckVault www.shootingindustry.com OCTOBER 2009 472009-09-30T23:29:41+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=48http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=48products to their customers. To increase a dealer’s basic knowledge, Kinsey’s regularly holds bowhunting schools all across the country. “You are absolutely going to need a certain degree of proficiency in setting up archery equipment, no different than you would need to know how to mount a scope on a rifle correctly. You need to know how to fit somebody, and you need to know what accessories go with what setup and how to properly select arrows for that setup,” Parker said. Kinsey’s Web site, www.kinseyarchery.com, has online ordering features for dealers, including multiple research methods, live-time status, quick-entry forms 185.25117 Shooting Industry Feb09ordering 1/6/09 10:11 AM order Page 1 and more. Once your customers discover the value of reloading with Starline brass, you know they’ ll be back for more. QUALITY Starline brass is American made and backed with a national marketing campaign. Customers ask for Starline by name. Although he emphasizes the importance of archery knowledge, Parker encourages dealers: “Don’t be intimidated by crossbows.” “A crossbow is a much less technical piece of equipment than a vertical bow, and can be learned behind the counter very quickly,” Parker said. Because the crossbow is easy to use, that segment of the bowhunting market is rapidly expanding and gun dealers are beginning to realize the value in catering to bowhunters. Parker points out that more than 90 percent of consumers who buy their first crossbow are firearms hunters. “As more and more states adopt crossbow seasons, that is the biggest opportunity of all for a firearms retailer,” Parker said. “If you live in a state with crossbow seasons and you are not in the crossbow business, you are definitely putting customers in your competitor’s building.” Ultimately, Parker says Kinsey’s can help dealers transition smoothly and successfully into the bowhunting market because the company understands the “dealer’s needs.” Besides being a “reliable” and “service-oriented” company, Parker emphasizes that Kinsey’s boasts a 97 to 98 in-stock percentage across 15,000 items during the entire year. “Any name you’re going to recognize in archery, we have it,” Parker said. “We ship every order the day it’s placed before noon. We have not missed a day in so many years that I can’t even keep track of it anymore.” Parker summarizes Kinsey’s commitment to helping dealers get started in bowhunting. “There are three things dealers care about at the end of the day: Do you have it? How much is it? And how quick can I get it? We can service all those needs as well or better than any distributor in the industry.” The Eighth Annual Kinsey’s Dealer Show will be held Feb. 26-28, 2010, in Hershey, Pa. For more information on how to become a Kinsey’s dealer, visit www.kinseyarchery.com and click on “Dealer Info.” 9 Make The Connection INNOVATION With more than 80 calibers to choose from, Starline offers your customers the standard favorites, as well as innovative and unique calibers. View a complete list of Starline calibers on our web site at www.starlinebrass.com. We ship directly from our manufacturing facility, so your order usually will go out the very next day. To find out how you can become a Starline dealer, call us toll-free at 1-800-280-6660 or visit our web site – SERVICE www.starlinebrass.com BOWHUNTING MARKET See Reader Service, page 50, for a listing of bowhunting manufacturers. © 2009 Starline Brass Give your customers what they want. Give them Starline. 48 OCTOBER 2009 Read SI DIGITAL www.shootingindustry.com2009-09-30T23:29:41+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=49http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=49Mouse Hunt Mouse Hunt You need one to read these. A computer mouse, that is, to read the new Digital Editions of Shooting Industry, American Handgunner, GUNS Magazine and American COP online. They’re exactly the same as the print editions without the paper. Same valuable information. Same favorite authors. Even turning pages with sound. But there’s more. Lots more. • • • • • • Search issues for a word, product or phrase. Zoom pages for a closer look and easier reading. E-mail a friend or customer to share what you find. Visit advertiser web sites just by clicking their ad. Download the issue as a .pdf file to read later. Print and save your favorite articles. The best part? They’re free. That’s right, free. If you have a mouse, computer and Internet connection, you can read the latest issues of Shooting Industry, American Handgunner, GUNS Magazine and American COP. No charge. No obligation. Just click, flip and read. While you’re there, sign up for free digital subscriptions to be notifi ed each time new issues are ready for viewing. What are you waiting for? Go tr y them now by visiting: www.shootingindustry.com www.shootingindustry.com www.gunsmagazine.com www.americanhandgunner.com www.americancopmagazine.com OCTOBER 2009 492009-09-30T23:29:41+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=50http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=50Reader Reader service Companies ADVERTISERS American Tactical Imports Black Hills Ammunition Inc. Brownells Century International Arms Colonial Arms Columbia Marking Tools Conetrol Crimson Trace DPMS Davidson’s, Inc. European American Armory Federal FNH USA Galco Gunleather Glock, Inc. Havalon Knives Hogue, Inc. Insight Tech-Gear Interstate Arms Corp. Kel-Tec CNC Industries Inc. Lewis Machine & Tool MagSafe Ammo MKS Supply Nosler Numrich Gun Parts Corp. ProMag Industries Remington Arms Co. Safariland Savage Arms Scherer Supplies Inc. Security Equipment Corp. SHOT Show Smith & Wesson Sports South, LLC Springfield Armory Starline Brass Sturm, Ruger & Co. Sun Optics USA Taurus International TruckVault Viridian Green Laser Sights Walther Page 23 6 16 5 23 43 20 21 10 25 11 13 3 38 18 19 14 5 42 46 40 20 20 29 44 53 16 27 2 27 19 35 15 7 39 48 9 44 56 47 1 17 36 36 36 36 36 36 36 36 36 36 36 36 36 36 36 36 36 36 36 36 36 36 36 36 36 36 36 36 36 36 36 36 36 36 36 36 Companies Smith & Wesson Springfield Armory STI International Sturm, Ruger & Co. Taurus International Thompson/Center U.S. Fire Arms Mfg. Uberti USA Walther USA Wilson Combat Action Target ADCO Ajax Custom Grips American Derringer American Pioneer Powder AWA USA Beretta USA Bianchi International Black Hills Ammunition Bond Arms Brownells Browning Chaparral Arms Charles Daly Cimarron Firearms Co. Circle KB Colt’s Manufacturing Cor-Bon DeSantis Holsters Don Hume Leathergoods EMF Co. Inc. Eagle Grips El Paso Saddlery European American Armory Federal Cartridge Corp. Freedom Arms Galco International Goex Hartford Armory Henry Repeating Arms Heritage Manufacturing Hi-Point Firearms Hodgdon Powder Hogue Grips Hornady Mfg. Co. Hunter Co. IMR Powder Interstate Arms Corp. Kirkpatrick Leather Co. Legacy Sports International M. Shelhart & Co. Mernickle Holsters Marlin Firearms Co. MidwayUSA Navy Arms Old West Reproductions Oregon Trail Bullet Co. Remington Arms Co. Rustedfables Shiloh Sharps Rifles Smith & Wesson Stoeger Sturm, Ruger & Co. Taurus International Taylor’s & Co. Ten-X Traditions Performance Firearms Uberti USA United States Fire Arms Winchester Repeating Arms Page 36 36 36 36 36 36 36 36 36 36 41 41 41 41 41 41 41 41 41 41 41 41 41 41 41 41 41 41 41 41 41 41 41 41 41 41 41 41 41 41 41 41 41 41 41 41 41 41 41 41 41 41 41 41 41 41 41 41 41 41 41 41 41 41 41 41 41 41 41 41 Companies Alpine Archery Ameristep API Outdoors Archery Research Badlands Backpacks Bear Archery Products Beman USA Bohning Co. Ltd. BowTech Browning Archery Carbon Express Darton Archery DoskoSport Eastman Outfitters Easton Technical Products Escalade Sports Excalibur Crossbow Field Logic Flambeau Outdoors Garmin Gold Tip Golden Eagle Archery Golden Key Futura High Country Archery Horton Mfg. Hoyt USA Hunter’s Specialties Jennings Archery Kinsey’s Archery Products Kolpin Lone Wolf Mad Dog Gear Martin Archery Mathews Inc. McKenzie Targets McPherson Archery Muzzy Products Neet Archery Products New Archery Products Nikon Nimrod Pack Systems Oneida Eagle Bows Parker Bows Precision Shooting Equip. Primos/Double Bull Blinds Pro Release QuadGear Reflex Rivers Edge Robinson Outdoors Satellite Archery ScentBlocker Straight Shot Archery SureFire T.R.U. Ball TailorMaid Archery TenPoint Crossbow Tru-Fire Wasp Archery Products Wildlife Research Center Xi Compound Bows Page 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 52 51 52 52 51 51 52 51 51 52 BOWHUNTING MARKET COWBOY MARKET HANDGUN SALES American Derringer Beretta USA Bersa (Eagle Imports) Bond Arms Browning Charles Daly Charter Arms Cimarron Firearms Cobra Enterprises of Utah Colt’s Mfg. CZ-USA Dan Wesson Firearms EMF Co. European American Armory FireStorm (SGS Importers) FNH USA Freedom Arms Glock Inc. Heckler & Koch Heritage Mfg. High Standard Mfg. Hi-Point Firearms H-S Precision Inc. Kahr Arms Kel-Tec Kimber Les Baer Custo2009-09-30T23:29:41+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=51http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=51New products See Your Product Here! Text First Line Text Address all releases to: New Products Editor SHOOTING INDUSTRY MAGAZINE 12345 World Trade Dr. San Diego, CA 92128 SHOOTING INDUSTRY MAGAZINE www.shootingindustry.com If you are a manufacturer, importer, distributor or entrepreneur with a newsworthy, new or revised product available Company to dealers or distributors, let us know! Phone # Website We have room for about 80 words. Pictures should be color, if possible. Electronic images, transparencies and glossy SIprints DIGITAL are acceptable. Product releases are printed on a Hot Link space-available basis at the discretion of the editorial staff. FMGFirst Publications Text Line American COP 2010 Special Edition Text The American COP 2010 Special Edition contains the best stories of the past year from American COP magazine. Features include “Rock River Elite Comp & Rock River LAR-15 Pistol,” “Stance Nonsense: We Don’t Shoot with our Feet” and “Super SIGs: Duty-Ready Jewelry,” plus columns on leather holsters, sights, tourniquets and more. A Buyer’s Guide, new for 2010, of currently available law enforcement handguns, rifles, shotguns, knives and lights is also included. McCann Industries Fighter Knife Text First LineIndustries’ McCann Text Fighter has a tantostyled pointed blade, plus a straight edge and slight downward draft to the tang. The blade sports the traditional McCann Industries machined Hemstitching process, with a full, thick tang. The O1 alloy steel is heat treated to 56 on the Rockwell C scale. The sculpted grips are made of color-dyed phenolic or micarta. The Fighter disassembles for cleaning and a bushing prevents damage to the tang. The Fighter comes with a Blade Tech sheath. Company McCann Industries Phone537-6919 # (253) Website www.mccannindusties.com SI DIGITAL Company FMG Publications Phone # 1-800-628-9818 Website www.americancopmagazine.com SI DIGITAL Hot Link Hot Link Text First Line Text Company Phone # Website Command Arms Accessories New Magazine Grips CAA’s three ambidextrous grips are positioned at a balancing point on the rifle, providing a no-slip carry option. The curved magazine grip (MGRIP) provides a curved surface with ridges. It mounts to any Picatinny rail. The finger-groove magazine grip (MGRIP1) (shown) providesFirst three ergonomic Text Line indentations for finger placement, a waterproof storage compartment and removable covers for Text mounting a recessed pressure switch. The grip mounts to any Picatinny rail. The magazine well grip (MGRIP2) is a twopiece grip that does not require a Picatinny rail for mounting. SI DIGITAL Extreme Shock Hot Link Ammunition Magwell The Extreme Shock Magwell allows the use of the magazine well as a grip, and creates a magazine funnel to reduce reload time. It is independent of the barrel length so it can be interchanged between full- and carbine-length firearms. The Magwell also allows the use of double magazines. Text The M-Pro7 Travel Cleaning Kit, developed for traveling law enforcement and military personnel, meets TSA regulations. The included 2-oz. M-Pro7 Gun Cleaner and Gun Oil are under TSA liquid requirements and are nontoxic and biodegradable. The T-handle sectional rod is under the 7" TSA tool limitation. The kit also contains patches, slotted ends and a M-Pro7 Weapon Maintenance Guide. It is packaged in a travel pouch with Velcro closure. M-Pro7 Weapon Text First Line Maintenance Systems Travel Cleaning Kit Company Extreme Shock Ammunition Phone926-6772 # (276) Website www.extremeshockusa.net SI DIGITAL DIGITAL SI Command Arms Accessories (267) 803-1518 www.commandarms.com SI DIGITAL M-Pro7 Weapons Maintenance Company Systems Phone # 1-800-937-4677 Website www.MPro7.com SI DIGITAL HotLink Link Hot Hot Link Hot Link www.shootingindustry.com 51 OCTOBER 2009 Read SI DIGITAL MONTH 2009 51 www.shootingindustry.com2009-09-30T23:29:41+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=52http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=52Text First Line Text EOTAC Lizard Pattern Camo EOTAC introduces its Operator Grade Field Jacket and Field Vest in Lizard Pattern Camo. The pattern was originally used on the uniforms of French Foreign Legion paratroopers during the Algerian War. The Field Jacket and Vest are also available in Coyote Brown, Black and OD Green. They come in sizes small to 3XL. Text First Line Browning Text AddHeat Heating System The Browning AddHeat system is comprised of a flexible, lightweight washable heating element found in the garment and the AddHeat Power Pack. The Power Pack is not included with AddHeat garments and must be purchased separately. The AddHeat system is available in Browning’s AddHeat Vest, XPO Big Game Insulated Parka, Hell’s Canyon Jacket and XPO Grand Passage Insulated Parka for waterfowl hunters. FMG Publications Text First Line Defensive Thinking DVD Text New for 2009, firearms training expert Clint Smith, of Thunder Ranch training facility, teaches “Defensive Thinking: Logical Solutions for Home, Car and Carry.” This two-disc set includes Mental Preparation and Logic Lecture; Home Defense, including Locks, Lights, Guns and Brain Power; Vehicle Defense; and Concealed Carry Options, including guns, platforms and drawing techniques. Filmed at Thunder Ranch in Oregon, “Defensive Thinking” is full of tips, techniques and Clint’s personal observations about the tactics and gear that work best. Company EOTAC Phone # (803) 744-9930 Website www.eotac.com SI DIGITAL Company Browning Phone # (801) 876-2711 Website www.browning.com SI DIGITAL Company FMG Publications Phone # 1-800-628-9818 Website www.americanhandgunner.com SI DIGITAL Hot Link Hot Link Hot Link BUSINESS OPPORTUNITIES Consider all your employment options in the Shooting, Hunting, Knife, LE/Tactical & Outdoor Industry. Industry specific, key employee search firm. Candidate contact encouraged, confidential, free. All fees paid by employer. Shooting Search, Inc. 407-321-5822 www.shootingsearch.com. search@shootingsearch.com Classified ads are: $2.00 per word per insertion with a 20-word minimum OR $1.50 per word per insertion for three or more issues with a 25-word minimum. No charge for CAPS. Bold words add $1.00 per word. Copy and rerun orders must be accompanied by PAYMENT IN ADVANCE. NO AGENCY OR CASH DISCOUNTS ON LISTING OR DISPLAY CLASSIFIED ADVERTISING. All ads must be received with advance payment BY NO LATER THAN THE 15th of each month. EXAMPLE: Closing for NOVEMBER 2008 issue is September 15th. Ads received after closing will appear in the following issue. Please type or print clearly. PLEASE NOTE: NO PROOFS WILL BE FURNISHED. Include name, address, post office box, city, state and zip code as counted words. Abbreviations count as one word each. Mail to SHOOTING INDUSTRY CLASSIFIEDS, 12345 World Trade Dr, San Diego, California 92128. IF YOU HAVE ANY QUESTIONS REGARDING YOUR CLASSIFIED AD IN SHOOTING INDUSTRY MAGAZINE, CALL OUR SALES REPRESENTATIVE AT (858)605-0235. 52 OCTOBER 2009 Text First Holster Line DeSantis & Leather Goods Co. Text The Facilitator The Facilitator (style #042) is constructed of .125" Kydex sheet and glass-reinforced nylon, and features DeSantis’ RediLok trigger locking device. It may be worn strong side (butt forward), cross draw (butt rearward) or small of back (almost horizontal). It will accommodate belts up to 1 3/4" wide. The Facilitator is available for the Glock 17/22/31, and 19/23/32/36/26/27. Other models are planned. Winchester Ammunition .22 LR Winchester Ammunition expands its rimfire ammunition line with the Hyper Speed HP .22 LR and the 555 Round .22 LR bulk pack. The Winchester Hyper Speed HP .22 LR features a 40-gr., plated hollowpoint bullet, with a muzzle velocity of 1,435 fps. Hyper Speed HP .22 LR is boxed in a 100-round plastic tray. Winchester’s 36-gr., copper-plated hollowpoint in a 555-round bulk pack has a muzzle velocity of 1,280 fps. DeSantis Holster & Leather Company Goods Co. Phone # (631) 841-6300 Website 2009-09-30T23:29:41+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=53http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=53Industry watch S Category Handguns Rifles Shotguns E-mail the Editor russ@shootingindustry.com Continued from page 54 Southwick: Top-Selling Brands outhwick Associates has released its data on the top-selling firearm brands. The data is from Southwick’s monthly Internet consumer monitoring services: HunterSurvey. com and TargetShootingSurvey.com. For more information, e-mail: Info@southwickassociates.com. May2009 Brand S&W Remington Remington MS* 1 3.8% 1 4.3% 25.1% June2009 Brand Ruger Remington Mossberg& Remington MS* 1 5.9% 28.4% 12.5% 12.5% July2009 Brand Ruger Remington Remington MS* 25.6% 1 8.7% 31.3% Top-Selling Brands *Marketshare emington is inviting its customers to tell their best tall tales on video and post them on YouTube as part of the Tall Tale-athon Contest. The company’s Web site has a number of great tall-tale videos and more are on the way. A Remington panel will judge the videos, with the grand prize winner receiving a hunting trip with Haley Heath. Five runner-ups will receive a Model 870 Express, with additional prizes going to honorable mentions. The Tall Tale-athon Contest ends on October 31. Visit www.remington.com for all the details. Tall Tales Welcome R Project Stand Launches Safety Survey T he National Bowhunter Education Foundation (NBEF) announces the launch of www.ProjectSTAND.net and the accompanying tree stand safety survey. The newly designed Web site is fully dedicated to reducing the number of tree stand accidents and deaths and to encourage hunters to hunt smart and hunt safe. ProjectSTAND.net provides hunters and instructors with the tools necessary to hunt safely from a tree stand, and, at the same time, give feedback on their hunting experiences by taking the short survey. “We want to see a drastic reduction in the number of tree stand incidents. It is our goal to motivate each and every hunter to wear a harness, devise a safety plan and stay up-to-date on the latest tree stand technology,” said Marilyn Bentz, NBEF executive director. For more information, contact Bentz at mbentz@nbef.org or (479) 649-9036. Buck Knives Offers Chairman Series F or those who are fans of Buck Knives, and there are many, the company is sure to sell a lot of the new Chairman Series Pocket Knives. The four knives offer a range of sizes and blade combinations. The smallest is the Model 305, which is 2 5/8" closed, weighs less than an ounce and has clip and coping blades. A little larger is the 3" Model 309, with a clip and pen blade and a weight of 1.2 oz. The larger models each have three blades: clip, spey and sheepsfoot, with the 3 1/4" Model 303 weighing 1.9 oz., and the 3 7/8" Model 301 weighing 2.9 oz. They have Cherry Dymondwood handles with an etched Chuck Buck signature, and all blades are made of 420HC stainless steel. The MSRPs range from $40 to $54 and the series is made in the USA, as part of Buck’s American Commitment. 9 OCTOBER 2009 53 www.shootingindustry.com2009-09-30T23:29:41+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=54http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=54Industry Industry watch A Salute To Promoting Good Citizenship Russ Thurman S alutes are in order for the folks at Shooter’s Supply and Law Enforcement Equipment. This month, the popular gun shop in Louisville, Ky., is letting their million-plus market — and the world via their Web site — know what the industry is doing to fight cancer. And Ron Buschmann, the store’s general manager, wants to include what you’re doing to combat the deadly disease. “It is very important to us to let our community know that as both compassionate individuals and responsible corporate citizens, our passions and our profits extend beyond contributions to gun rights organizations (which, yes, are very important),” Ron wrote in an e-mail to his contacts throughout the industry (see Letters, page 6). Ron makes an important point. The majority of businesses in the firearms industry support numerous causes, including those devoted to finding cures for diseases. Most Americans would be surprised, and likely impressed, if they knew of the vast support provided by those in the industry. Of course, the challenge is letting fellow citizens know of our charitable nature without seeming to capitalize on such efforts. It’s difficult, as Ron has discovered, to convince others that you just want to do what is right, without expecting a return. “I just came from a meeting with our advertising rep. I had to keep telling him, “ ‘No, we’re not going to do that,’ as he suggested ways to tie-in sales with what we’re doing to support cancer awareness,” Ron said. “And, I’ve turned down donations of four pistols offered to offset our advertising expenses and to include their manufacturers in our ads. I am certainly appreciative, but my request to simply obtain information on their charitable efforts No special sales, no special discounts, just a month of giving back. seems to be throwing many for a loop.” What Ron and the folks at Shooter’s Supply are doing during October is contributing a portion of all their sales to organizations that fight cancer and support its victims. They’re asking customers to donate $1 to the cause and giving them the opportunity to have a pink pistol silhouette hung in the shop in remembrance of a loved one. All advertising during the month will highlight the effort. “No special sales, no special discounts, just a month of giving back,” Ron said. In addition, Ron wants to tell the industry’s story. ” “We want to share what others are doing to support this cause,” Ron said. “One (company) executive asked if it would be okay if they created pink silhouettes in the shape of one of their revolvers with their logo included, had the employees in the factory and offices voluntarily contribute $1 each, sign them and send them to us to hang. That’s a wonderful example of what we’re looking for, and we would be proud to cover our walls with their silhouettes.” During October on the store’s Web site, www.shooterssupply.org, there is a Cancer Awareness Partner page that outlines what companies are doing and lists “partners” in the effort. The store’s advertising during October also will recognize these partners. “My measure of success for this effort is for you to simply overwhelm me in getting our industry’s story out. I look forward to hearing from you and sharing your message,” Ron said. Okay, let’s overwhelm Ron. Let him know what you’re doing to support the fight against cancer. Ron said the best way to do that is by e-mail at: BASESUPPLY@aol.com. Such efforts as those of Shooter’s Supply and many others in the industry need to be shared, both to recognize the efforts in the right way and to encourage others to get involved. These are the vital indicators of good citizenship that should be reflected in all of our businesses. Ruger Makes AR-Style .22 I n mid-September, Ruger announced the release of the Ruger SR22, an AR-style rifle chambered in .22 LR. According to Ruger, the rifle combines the reliability of the Ruger 10/22 with the ergonomics and co2009-09-30T23:29:41+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=55http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=55More pint-size protection than a POISON DART FROG. pistol and poison dart frog shown actual size the potent p238 SUBCoMpACt Reliable and accurate, with all-metal construction. Nature proves, when it comes to self-defense, size doesn’t matter. www.sigsauer.com/p2382009-09-30T23:29:41+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=56http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Oct2009/?Page=5619 FEATURES CUSTOM . Taurus 1911 Custom Features: • Full Length Guide Rod & Reverse Plug • Genuine Novak® Sights • Serrated Slide Rear & Front • Checkered 30-lpi Trigger Guard • Checkered 30-lpi Mainspring Housing • Checkered 30-lpi Front Strap • Ambidextrous Safety • Beavertail Grip Safety with Memory Pad • Target Hammer • Skeleton Serrated Trigger • Trigger Job • Custom Fit Barrel (with Gauged Bushing) • Custom Slide to Frame Fit • Polished Feed Ramp and Barrel Throat • Lowered and Flared Ejection Port • Custom Internal Extractor • Extended Mag Release Button • Beveled Mag Well • Second 8-Round Magazine Taurus1911SERIES The Taurus 1911s offer you the most feature-laden models on the market today, with 19 standard features worth over $2200 on a custom 1911— at no additional cost. Our engineers built the Taurus 1911 from the ground up to guarantee flawless fit, finish, functionality and accuracy. Starting with our hammer-forged ordnance grade steel frames, slides and barrels with matching imprinted serial numbers. Available in the powerful .45 ACP, 9mm or .38 Super, this aggressive, rock-solid pistol is ready to go right out of the box. The Taurus 1911 is an unbeatable gun that also provides an unbeatable value. We also offer our popular 1911s with optional “Bull’s Head Walnut” grips. Now a great pistol has the grips to match. TaurusUSA.com FREE one-year NRA membership with the purchase of any new Taurus firearm.2009-09-30T23:29:41+02:00