FIREARM SALES STEADY, DESPITE SHAKY ECONOMY OCTOBER 2009 Brings Industry Together HANDGUNS Sell Those Other COWBOYS BOWHUNTING F
NO CLEVER HEADLINES NO “WARM & FUZZY” PHOTOS JUST A GREAT VALUE We know it’s not about the beautifully crafted ads…it’s about gr
GET A FREE SHOOTER’S PACK WITH PURCHASE When you buy any FNP-9 or FNP-40 with a Flat Dark Earth Tan frame between September 1, 2
SI DIGITAL VIDEO OCTOBER 2009 • VOLUME 54 • NUMBER 10 Features 30 Page 30 Shooting Industry Masters — 2009 Debbie Thurman DIGITA
PRESENTING THE NEW SINCE 1955 — THE INDUSTRY’S BUSINESS MAGAZINE BOARD OF DIRECTORS Thomas von Rosen, CEO; Thomas Hollander, Ran
Letters Letters to the editor Ron Buschmann, the general manager of Shooter’s Supply and Law Enforcement Equipment in Louisville
www.shootingindustry.com OCTOBER 2009 7
Industry Industry news By Russ Thurman onsumers continue to purchase firearms at an impressive pace, even as the government repo
THE RUGER 6-Position Telescoping M4-Style Buttstock Chrome-Plated Bolt, Bolt Carrier and Extractor ® SR-556 Troy Industries Fold
Industry news IG SAUER is offering consumers cash for their “KLUNKER” handguns when they purchase selected new SIG firearms. Dur
www.shootingindustry.com OCTOBER 2009 11
Industry news SABRE Launches Safety Program S ecurity Equipment Corporation (SEC) announces it has created the SABRE Civilian Sa
www.federalpremium.com Premium®.410 personal defense® Only Federal Premium® has shotshell .410 handgun offerings with special fe
Industry news Otis Technology Selects Reps tis Technology Inc. announces its partnership with two sales representative agencies.
www.shootingindustry.com Pure Adrenaline from Smith & Wesson. Burn through all the ammunition you want with the new M&P15-22. Th
Product Safety Notice – Industry news BLACKHAWK! Extends Retailer Trade-Up LACKHAWK! announces it is extending its Retailer Trad
WALTHER PPS FEATURES ® Ambidextrous Magazine Release Mid-Size Magazine Included (Two Optional Sizes Available) Loaded Chamber &
G22 RTF2 G22 RTF2 GLOCK, Inc. 6000 Highlands Pkwy Smyrna, GA 30082 Tel. (770) 432.1202 Fax. (770) 433.8719 18 OCTOBER 2009 Read
Industry news Winchester Launches Ballistics Calculator W inchester Ammunition has launched its Web-based Ballistics Calculator.
Newsmakers Industry newsmakers Weatherby has promoted Aaron Smith to the position of marketing manager. Smith joined Weatherby i
Liv Senate for fostering local and state relationrine Corp. and Volvo Penta. Thomas will direct NSSF’s in-house ships. This resu
Lethal Lethal force Dealing With Backorders Massad Ayoob T he drought in the supply of AR15s and similar rifles is ending, but m
Lethal force Polymer Versus 1911 W “ hile polymer pistols are in short supply at some dealerships, there is little shortage in a
Outdoor Outdoor marketplace H&H Gun Range Recognized For Growth J.K. Autry &H Gun Range and Shooting & Wesson Top Gun Award for
Outdoor marketplace Selling Road Trip his summer, FNH USA provided a lot of dealers and their customers an opportunity to handle
Arms Arms and the woman Selling To Women: Tips From An Expert Lisa Parsons-Wraith S ome women are born into families her 45th bi
Arms and the woman Why Pink? F “ ” It’s pink, so it must be nicer for women to use. A woman just starting out is more likely to
Back Blast Back Blast & other hot gases Too Many Pints Of Brain-Lite! Commander Gilmore I f you’re afraid you’re about to get sa
Flies Like a Ballistic Tip ® Hits Like a Ballistic Missile ™ BTLeadFree.com | 800.285.3701 Metallic Colored Polymer Tip Initiate
By Debbie Thurman, Photos By Web Wright SHOOTING INDUSTRY Seventh Annual MASTERS out the industry took part in the Seventh Annua
2009 Sponsors had been hearing about it for years and we needed to be a part of it,” said Jeff Poole, of the NRA. “This is reall
Justin Springer, Team XS Sights Systems, takes on the “The Frustrater” handgun stage. With this year’s raffle, FMG Publications
These companies donated products for the raffle, which raised $25,000 for First Shots. Aimpoint Bear & Son Cutlery Benchmade BLA
Individual Industry Class trophies went to (1st) Sean Manning, Colt; (2nd) Randell Pence, Ruger; and (3rd) Kevin Skinner, Ruger.
By John Morrison Brayden Horsley, 13, son of Ryan Horsley (right), manager of Red’s Trading Post, shoots his favorite pistol — a
recommendation — reliability, appropriate for the intended use, value for the money — your customers will put their faith in you
derringers. At Brazos Moon, browsers find fine Western antiques, vintage Winchester rifles and the full Bond Arms lineup. Bob Ha