Click here to download the catalog as a PDF file. To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. els from Nikon with ID innovation that automatically compensates for various incline or decline shooting angles. Lee has been strengthening his GPS presence, as well. A bit shy at first about getting into this market, now he regularly has to restock because of the demand both bowhunters and firearm hunters have for GPS units. Garmin is the first choice of customers, based on its user-friendly design and dependability. In ATV products, Lee’s store is experiencing a huge demand in anything related to rack accessories. “We’ve quadrupled our ATV gear this year, mostly with extensions in lines of rack carriers, rack bags, gun vises and gun racks. We’re stocked this year, because every year we’re seeing growth in ATV products. They’re growing in popularity because people can get farther away from the crowds on them,” Lee said. The increase in ATV aftermarket gear sales has led the store to carry ATV products from Kolpin, Mad Dog Gear and QuadGear. Another crossover item to invest in is flashlights, a trend spurred on by the recent surge in flashlight technology. Lee sees more expensive models outselling the lower-priced versions available at most hardware or box stores. He recently expanded with additional LED models from SureFire based on demand and sales history. Hunters are also demanding packs, both larger backpacks and daypacks. Lee experiences the highest sales with the Badlands line of packs and carries their entire line, attributing sales to their reasonable pricing. He’s also seen an increase in interest in the Nimrod Pack Systems. Lee does stress the need to have a complete and competent bowhunting department. A minimal commitment in inventory, space and personnel will lead to failure. Lee carries a full line of Mathews, BowTech, Hoyt and PSE bows. Crossbows are legal in Wyoming so the store also carries TenPoint and Horton crossbows. At any time, customers can test more than 40 new bows and the store has a selection of used bows priced to move. Lee also advises having a technician on staff. “You absolutely have to hire a knowledgeable bow person in the technician position and offer a full spectrum, including the ability to press bows to change out strings and cams, plus be able to fletch arrows,” Lee said. “We have an indoor range and although it may not make or break a sale, it may sway them on purchasing one bow or another. It allows customers to get a feel for the bow and feel confident about www.shootingindustry.com Lee advises having a technician on staff who can offer the full spectrum of services. what they are shooting.” Another profitable aspect of the bowhunting investment is that bowhunters update every three to four years. Lee doesn’t see the same trend with firearm hunters and believes it is because bowhunting technology is changing so fast. Today’s bowhunters want to shoot the best they can afford. In firearms, the store keeps a large inventory and selection of popular brands to ensure firearm hunters have a reason to shop there. The store has more than 300 centerfire rifles, 70 shotguns and 150 handguns on hand. Popular brands include Benelli, Browning, CZ-USA, Kimber, Remington, Savage and Weatherby. “You can put some serious dollars into your inventory, both in the firearm side of things and the bowhunting department. But don’t overlook those crossover items that both groups use. It can really make the difference,” Lee said. 9 BOWHUNTING MARKET Alpine Archery . . . . . . . . . . . . . . 345 Ameristep . . . . . . . . . . . . . . . . . 346 API Outdoors . . . . . . . . . . . . . . . 347 Archery Research . . . . . . . . . . . . 348 Badlands Backpacks . . . . . . . . . . . 349 Bear Archery Products . . . . . . . . . 350 Beman USA . . . . . . . . . . . . . . . . 351 Bohning Co. Ltd. . . . . . . . . . . . . . 352 BowTech . . . . . . . . . . . . . . . . . . 353 Browning Archery . . . . . . . . . . . . 354 Carbon Express . . . . . . . . . . . . . . 355 Darton Archery . . . . . . . . . . . . . . 356 DoskoSport . . . . . . . . . . . . . . . . . 357 Eastman Outfitters . . . . . . . . . . . . 358 Easton Technical Products . . . . . . 359 Escalade Sports . . . . . . . . . . . . . . 360 Excalibur Crossbow . . . . . . . . . . . 361 Field Logic . . . . . . . . . . . . . . . . . 362 Flambeau Outdoors . . . . . . . . . . . 363 Garmin . . . . . . . . . . . . . . . . . . . . 364 Gold Tip . . . . . . . . . . . . . . . . . . . 365 Golden Eagle Archery . . . . . . . . . 366 Golden Key Futura . . . . . . . . . . . . 367 High Country Archery . . . . . . . . . . 368 Horton Mfg. . . . . . . . . . . . . . . . . 369 Hoyt USA . . . . . . . . . . . . . . . . . . 370 Hunter’s Specialties . . . . . . . . . . 371 Jennings Archery . . . . . . . . . . . . 372 Kinsey’s Archery Products . . . . . . 373 Commit To Bowhunting Kolpin . . . . . . . . . . . . . . . . . . . . 374 Lone Wolf . . . . . . . . . . . . . . . . . 375 Mad Dog Gear . . . . . . . . . . . . . . . 376 Martin Archery . . . . . . . . . . . . . . 377 Mathews Inc. . . . . . . . . . . . . . . . 378 McKenzie Targets . . . . . . . . . . . . 379 McPherson Archery . . . . . . . . . . . 380 Muzzy Products . . . . . . . . . . . . . . 381 Neet Archery Products . . . . . . . . . 382 New Archery Products . . . . . . . . . 383 Nikon . . . . . . . . . . . . . . . . . . . . . 384 Nimrod Pack Systems . . . . . . . . . . 385 Oneida Eagle Bows . . . . . . . . . . . 386 Parker Bows . . . . . . . . . . . . . . . . 387 Precision Shooting Equip. . . . . . . 388 Primos/Double Bull Blinds. . . . . . . 389 Pro Release . . . . . . . . . . . . . . . . 390 QuadGear . . . . . . . . . . . . . . . . . . 391 Reflex . . . . . . . . . . . . . . . . . . . . 392 Rivers Edge . . . . . . . . . . . . . . . . 393 Robinson Outdoors . . . . . . . . . . . 394 Satellite Archery . . . . . . . . . . . . . 395 ScentBlocker . . . . . . . . . . . . . . . . 396 Straight Shot Archery . . . . . . . . . . 397 SureFire . . . . . . . . . . . . . . . . . . . 398 T.R.U. Ball . . . . . . . . . . . . . . . . . 399 TailorMaid Archery . . . . . . . . . . . 400 TenPoint Crossbow . . . . . . . . . . . 401 Tru-Fire . . . . . . . . . . . . . . . . . . . 402 Wasp Archery Products . . . . . . . . 403 Wildlife Research Center . . . . . . . 404 Xi Compound Bows. . . . . . . . . . . . 405 OCTOBER 2008 47