Click here to download the catalog as a PDF file. To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. Make sure you offer the latest in rangefinder technology, including Nikon’s newest models like the Archer’s Choice (inset) with ID innovation. Both firearm and archery hunters use and demand rangefinders and binoculars. eliminating products,” Lee said. By drawing two distinct groups of hunters into the store, Lee has seen increased demand for crossover items such as optics — particularly rangefinders and binoculars — clothing, backpacks, ground blinds and Research Your Market ATV aftermarket add-on accessories. Other product areas, such as treestand sales and trail cameras, don’t have the same demand in Wyoming as they do at stores located in the Midwest or eastern locales, due to the specific needs of Western hunters. But that doesn’t mean you can’t experience the same success in crossover sales as Lee sees out West. “You really need to know your market and then jump in with both feet. With that I mean don’t be shy about your initial investment. Commit to your bowhunting department and to a full line of crossover items that complement the hunting style and needs of hunters in your region,” Lee said. Although Lee didn’t see great sales in treestands, he did research inthe market better and is now in opvesting in more tower stands, an op tion that open-country hunters utilize. Ground blinds have been a big boon prongmainly due to the demand from prong horn hunters. Bowhunters have been the biggest purchasers of ground blinds, but some rifle hunters also use them to hunt pronghorn at water or on feeding fields, such as the irrigated alfalfa in rere gional river and creek bottoms. Ameristep and Primos’ Double Bull Blinds lead this category in sales. In the clothing department, Lee stocks hot items such as ScentBlocker with its scent containment technology. In optics, Lee has the latest in rangefinder technology, including the newest mod- What To Stock 46 OCTOBER 2008 Circle No. 219 on Inquiry Card www.shootingindustry.com |