Click here to download the catalog as a PDF file. To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. Scents and scent-control products, like these from Hunter’s Specialties, attract both bow and firearm hunters. bow, pushing that price even higher.” Bowhunting is a growing department at Rocky Mountain Discount Sports, Lee says. “Different areas of our firearm sales still see growth, such as handgun sales, but we’re continually seeing solid growth in bowhunting and that leads to more profit,” Lee said. Rocky Mountain Discount Sports’ Sheridan outlet has 10,000 square feet of floor space to accommodate firearms, bowhunting, angling and camping. Nearly 50 percent of the store is devoted to hunting, and Lee estimates nearly half of that is allocated to the display of crossover items. Bowhunting accounts for another 15 percent of the hunting space. By researching the hunters in your area and their needs and adding a wellbalanced inventory, Lee believes the addition of bowhunting to an independent gun dealer’s store could result in a 20 to 25 percent increase in profit. His own tallies clearly show an additional 20 percent profit annually through bowhunting sales alone, not including the crossover items. Firearm sales account for another 65 percent of sales and profit. Bowhunting-only products, such as bows, arrows, bow sights and arrow rests, account for increased sales, but it’s the crossover products that bowhunters and firearm hunters both use that really cause sales to jump. Lee cites the scent department as a good example of this. “We’ve tripled the size of the area because of the demand. Wildlife Research products were our initial test and we expanded by adding a complete line of Hunter’s Specialties scents and scent- 44 OCTOBER 2008 Circle No. 211 on Inquiry Card www.shootingindustry.com