Click here to download the catalog as a PDF file. To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. Mark Kayser BOWHUNTING! Maximize Crossover Crossover Gear Gear And And ProfiT! ProfiT! Maximize stop shopping. If you already cater to bowhunters or have researched the market, you’ve come to the conclusion that it takes an investment to gain their loyalty. Bowhunters can purchase product anywhere, but they can’t always find a broad selection of bowhunting-only gear, an equipment technician and an indoor range — which is where you and your store come in. A s prices for many products skyrocket, diversification is the key to profits. Many firearms retailers have discovered this and, as a result, have embraced the bowhunting market. Take a look at how retail giants like Bass Pro Shops and Cabela’s support the activities of both firearm hunters and bowhunters. By focusing on products for each group, they lure more consumers to their stores and catalogs, thus expanding their profits. They’ve catered to anglers and campers with the same philosophy: one- Crossover Products Let’s assume you decide to cater to bowhunters or already have them in your store. How do you profit by expanding the products that both bowhunters and firearm hunters need in the field? Ron Lee, store manager for Rocky Mountain Discount Sports in Sheridan, Wyo., has two decades of experience in retail marketing. “I believe bowhunters spend as much or more as rifle hunters on their gear,” Lee said. “Most guys spend between $500 and $900 on a rifle and a good bow runs about the same, plus they need to accessorize the Ron Lee, store manager for Rocky Mountain Discount Sports in Sheridan, Wyo., advises expanding on products that both bowhunters and firearm hunters need. www.shootingindustry.com OCTOBER 2008 43