Click here to download the catalog as a PDF file. To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. your market can help you ease into cowboy-action shooting sales. Soon, you’ll be making money at whatever level your marketplace will support. 9 COWBOY MARKET www.cowboymountedshooting.com geared up with the clothes or get into the true mystique of the shooting.” Although this diverse customer base makes it hard to budget for and stock cowboy-action shooting equipment, McClain said it’s still worth trying to accommodate both groups. “If the more casual cowboy-action shooter comes into your store, he’s going to buy other shooting stuff,” he said. “And most shooters want any excuse to buy another firearm. So you’re going to see that customer come in and spend his money and enjoy all the aspects of the shooting sports — and have a great time doing it.” If you don’t carry cowboy-action products, but are thinking about it, Gordon’s advice is to go out and watch a cowboy match in your area. “Look at the age of the shooters,” he said. “Most of them are in their 50s or older. And that’s where the majority of the money is in the United States. If you go to a major match, you see people arriving in $250,000 to $300,000 motor homes. They have money to spend.” Just to outfit a new shooter in guns costs about $2,000, Gordon said. That doesn’t include leather, ammunition or reloading equipment and supplies. McClain suggests you take a hard look at your customer base as you develop your purchasing plan for cowboy-action products. “I’d start out by carrying the basic cowboy-action guns,” he said. “Ruger Vaqueros, a couple of rifles and things of that nature. But don’t jump off into super specialty stuff right away.” It’s better to start out with the basic cowboy needs, McClain said, and don’t overspend your budget until you know you have the hardcore customer base. “If that part of your business starts to grow beyond your existing inventory selection, then it’s time to look for ways to expand your cowboy-action sales,” McClain said. “I think one of the biggest mistakes retailers make is overspending their budgets by trying to please everyone at once.” Careful planning and understanding Stocking Advice Circle No. 225 on Inquiry Card Action Target . . . . . . . . . . . . . . . .285 ADCO . . . . . . . . . . . . . . . . . . . . . .286 Ajax Custom Grips . . . . . . . . . . . . .287 American Derringer . . . . . . . . . . . .288 American Pioneer Powder . . . . . . .289 Armi San Marco . . . . . . . . . . . . . .290 AWA USA . . . . . . . . . . . . . . . . . . .291 Beretta USA . . . . . . . . . . . . . . . . .292 Bianchi International . . . . . . . . . . .293 Black Hills Ammunition . . . . . . . . .294 Bond Arms . . . . . . . . . . . . . . . . . .295 Brownells . . . . . . . . . . . . . . . . . . .296 Browning . . . . . . . . . . . . . . . . . . .297 Chaparral Arms . . . . . . . . . . . . . . .298 Charles Daly . . . . . . . . . . . . . . . . .299 Cimarron Firearms Co. . . . . . . . . . .300 Circle KB. . . . . . . . . . . . . . . . . . . .301 Colt’s Manufacturing. . . . . . . . . . . .302 Cor-Bon . . . . . . . . . . . . . . . . . . . .303 DeSantis Holsters . . . . . . . . . . . . .304 Don Hume Leathergoods . . . . . . . .305 EMF Co. Inc. . . . . . . . . . . . . . . . . .306 Eagle Grips . . . . . . . . . . . . . . . . .307 El Paso Saddlery . . . . . . . . . . . . . .308 European American Armory . . . . . .309 Federal Cartridge Corp. . . . . . . . . .310 Freedom Arms . . . . . . . . . . . . . . .311 Galco International . . . . . . . . . . . .312 Goex . . . . . . . . . . . . . . . . . . . . . .313 Hartford Armory . . . . . . . . . . . . . .314 Henry Repeating Arms . . . . . . . . . .315 Heritage Manufacturing . . . . . . . . .316 Hi-Point Firearms . . . . . . . . . . . . .317 Hodgdon Powder . . . . . . . . . . . . . .318 Hogue Grips . . . . . . . . . . . . . . . . .319 Hornady Mfg. Co. . . . . . . . . . . . . .320 Hunter Co. . . . . . . . . . . . . . . . . . .321 Interstate Arms Corp. . . . . . . . . . . .322 Kirkpatrick Leather Co. . . . . . . . . . .323 Legacy Sports International . . . . . .324 M. Shelhart & Co. . . . . . . . . . . . . .325 Mernickle Holsters . . . . . . . . . . . . .326 Marlin Firearms Co. . . . . . . . . . . .327 MidwayUSA . . . . . . . . . . . . . . . . .328 Navy Arms . . . . . . . . . . . . . . . . . .329 Old West Reproductions . . . . . . . . .330 Oregon Trail Bullet Co. . . . . . . . . . .331 Remington Arms Co. . . . . . . . . . . .332 Rustedfables . . . . . . . . . . . . . . . . .333 Shiloh Sharps Rifles. . . . . . . . . . . .334 Smith & Wesson . . . . . . . . . . . . . .335 Stoeger . . . . . . . . . . . . . . . . . . . .336 Sturm, Ruger & Co. . . . . . . . . . . . .337 Taurus International . . . . . . . . . . .338 Taylor’s & Co. . . . . . . . . . . . . . . . .339 Ten-X . . . . . . . . . . . . . . . . . . . . . .340 Traditions Performance Firearms . .341 Uberti USA . . . . . . . . . . . . . . . . . .342 United States Fire Arms . . . . . . . . .343 Winchester Repeating Arms . . . . . .344 www.shootingindustry.com 40 OCTOBER 2008