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OCTOBER 2008 • VOLUME 53 • NUMBER 10 Features 26 30 Page 26 Shooting Industry Masters — 2008 Showdown In Gun Valley Raises $16,500 For Step Outside! Ray Hurley Slump? What Slump? Pump Up Your Handgun Sales With Proven Strategies. John Morrison 37 43 Cowboy-Action Shooting! Make Big Bucks In This Specialized Market. Carolee Anita Boyles Bowhunting! Maximize Crossover Gear And Profit! Mark Kayser Industry News 8 Industry Sends Strong Message: Vote! 11 Big Rock Sports Raises $40,000 For NSSF 12 Ruger Presents $125,000 To NRA-ILA 15 Remington Awarded Army Contract Page 30 Columns 18 20 22 24 Page 37 Lethal Force Selling The Staples Just Makes Sense. Massad Ayoob Outdoor Marketplace Attend A Trade Show In Your Bathrobe. Carolee Anita Boyles Arms And The Woman Education Draws Women, Creates Customers. Lisa Parsons-Wraith Back Blast & Other Hot Gases Don’t Try This With Fake “Deterrent Guns.” Commander Gilmore 54 Industry Watch Vote. Russ Thurman Departments 6 Letters 48 New Products 52 53 Reader Service Classifieds Page 43 4 OCTOBER 2008 SHOOTING INDUSTRY® (ISSN 0037-4148) is published monthly by Publishers’ Development Corporation at 12345 World Trade Dr, San Diego, CA 92128. Periodical Class Postage paid at San Diego, CA 92128, and at additional mailing offices. Subscription $25 yearly in U.S.A. Single copies $3 (except for the December SHOT SHOW issue, $25). Change of address: Four weeks notice required on all changes. Send old address as well as new. POSTMASTER: Send address changes to: SHOOTING INDUSTRY® 12345 World Trade Dr, San Diego, CA 92128. PRINTING SERVICES/PREPRESS: Democrat Printing Company. CONTRIBUTORS submitting manuscripts, photographs or drawings, do so at their own risk. Material cannot be returned unless accompanied by sufficient postage. PAYMENT will be made at rates current at time of publication and will cover reproduction in any or all of the editions of SHOOTING INDUSTRY®. OPINIONS expressed in bylined articles or columns are those of the author and do not necessarily reflect the views of the magazine or its staff. Copyright© 2008 by Publishers' Development Corporation. All rights reserved. Reproduction or use of any portion of this magazine without written permission is prohibited. www.shootingindustry.com