Click here to download the catalog as a PDF file. To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. COWBOY-ACTION Carolee Anita Boyles SHOOTING! out there, we have most of the cowboyaction business in Tucson.” Serving the cowboy-action market means understanding cowboy-action shooting and keeping up with trends. A number of Web sites can give you a window into the sport. These sites can provide Make Big Bucks In This Specialized Market T here’s money in cowboy-action shooting. It’s a specialized market and not for every gun shop, but if you’re in an area with a lot of cowboyaction shooters, you can make big bucks serving those customers. “We’re a full-service shop, but at least 50 percent of our business is cowboy-action shooting,” said Michael Gordon, Thunderstick Trading Co. in Tucson, Ariz. “If we didn’t have the cowboy-action business, I think we would just close up.” Gordon said it was a customer’s urging that caused his store to start carrying cowboy-action inventory. “When we first opened, we had a customer who was into it,” Gordon said. “He got us into it, and since we do it and are Stay Informed Black Hills Ammunition offers cowboy-action ammunition in 14 calibers. The engraved 1860 Henry rifle and 1873 Peacemaker are from Cimarron Firearms. www.shootingindustry.com OCTOBER 2008 37 Photo courtesy of Black Hills Ammunition Kevin Eilbeck