Click here to download the catalog as a PDF file. To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. Lone Wolf Knives makes cutting anything “Look Good!” Paul Executive with Cocobolo Handle LM23410 Paul® Executive, 2.5 inch blade, Patented Paul lock system locks blade open and closed, marble Cocobolo handles, 1.6 oz. LM23410. Also available with 3-D Carbon Fiber handles LM23415. Tactical Is Practical, L.E. Connection Rules “H Diablo-DA Micarta® LD23153 Scale release automatic or manual one-handed-opening. 3.3 inch CPM-S30V blade, locking-liner, green/black layered Micarta®, 4.1 oz LD23153. Also available in one-handed-opening’ Non-automatic version LC23156. 9373 SW Barber Street, Ste A. Wilsonville, OR 97070 Dealer Locator At www.lonewolfknives.com Circle No. 224 on Inquiry Card andgun sales never Success Steps In Selling Tactical slump here because For dealers wanting to cash in on the “L.E.we’re tactical,” said Ray Tactical Connection,” Sanchez has a number of Sanchez, sales manager of recommendations. Jensen Arms in Loveland, Set aside an area dedicated to “tactical” — Colo. “Tactical has no seahandguns appropriate for L.E., home and son. There are new models personal defense and concealed carry. You probcoming out constantly, and ably already have many handguns in these catwhile tactical customers may egories; they’re just mixed in with sporting and be the most demanding of recreational-use models. Clearly post that area as purchasers, they are also the your “Tactical & Self-Defense” section. most enthusiastic buyers.” Find out what local L.E. agencies are SI asked Sanchez to define issuing or approving for on-duty and “tactical” — both the customoff-duty carry. If, for example, they issue the ers and the handguns — as full-size Beretta Storm, a Glock or the Smith applied to his client base. & Wesson M&P, stock those and the compact “The law enforcement version, also. That way you’re stocked for both connection is important, as officers and civilians. is the military connection,” Get proper backdrop and display elements for Sanchez explained. “People your tactical section: posters, counter mats, want to carry and use handetc. Many times they’re free or at minimal cost from guns designed for the exmanufacturers and distributors. treme conditions of police Several “civilian” handguns are available in a or military use. So we carry military/tactical version or finish, like the Sig what our local officers want, Sauer P220 Combat and the P250 with digital camo but they are vastly outnumfinish. These are hot with tactical buyers and can bered by civilian buyers make the difference between a sale and a “pass.” — defensive shooters, conContact the L.E. reps for your handguns. Tell cealed-carry handgunners, them you want to develop this aspect of sales competitive shooters.” and ask for advice — you’ll get it. Sanchez says the conGet the word out in your advertising. Let sistency and sheer enthusiconsumers know you are their go-to place for asm generated by civilian tactical handguns, ammo and accessories. tactical shooters keeps “our Offer “bundle deals” on spare magazines, sales numbers growing out mag-and-ammo combinations — use your of sight.” imagination. There is value in a reputation for “al“And consider this: we ways having some different kind of deal going.” don’t routinely offer disMake it happen. “You have to put energy counts or special sales, just and confidence in to get increased sales out,” fair prices and the biggest, Sanchez said. deepest selection and stock possible. There’s no secret to our success. We sell fighting handguns, long guns, accessories and ammunition. Sporting arms are few and usually multi-use. We’ve simply established Jensen Arms as the area’s premier tactical source,” Sanchez said. That reputation is just the base on a deep inventory of firearms, Sanchez emphasized. “Aside from selective stocking, the single most important factor is our staff’s product knowledge and per- Developed for the Los Angeles Police’s Special Invessonal interest. We’re all tac- tigation Section, Kimber’s SIS pistol is popular with tical shooters and hard-core “civilian” customers. 1. 2. 3. 4. 5. 6. 7. 8. 34 OCTOBER 2008 www.shootingindustry.com