Click here to download the catalog as a PDF file. To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. This year, Ruger chambered the Redhawk in .45 Colt. The large-frame revolver has a triple-locking cylinder, fully adjustable white outline rear sight and red ramp front sight. SLUMP? Pump Up Your Handgun Sales With Proven Strategies S W 30 ometimes, just sometimes, it’s really great to be wrong. Armed with the question, called C.J. Hebert, co-owner of Hebert Guns in Prairieville, La., and Ray Sanchez, sales manager of Jensen Arms in Loveland, Colo. Their responses completely disarmed us. cluded that sustained, growing handgun sales are the result of the essential nature of the company and shaping their operations to fit a specific niche. The success stories of these two dealers stem from very different dynamics, leading to the same results — results that can be replicated by others like you. “When handgun sales are slumping, what can you do to pump them up?” we “Slumping?” laughed Hebert. “Why should handgun sales be slumping?” Sanchez paused for a moment, then said, “I was just trying to remember if we’ve ever had a slump in handgun sales. No, I don’t think so. Maybe I can’t help you.” Of course, there was more to their sto- ries, and SI pressed for it. Essentially, Hebert Guns owners C.J. and Nancy Hebert have engineered “slump conditions” out of their business through a number of strategic planning and marketing moves. Ray Sanchez, reflecting on the slumpavoiding success of Jensen Arms, con- Taking Chances, Seizing Opportunities ith a population of less than 30,000 people, Prairieville, La., is not a big city, and neither are surrounding towns like Bullion, Hobart and Little Prairie. Yet Hebert OCTOBER 2008 Guns has grown so rapidly that they have moved and significantly expanded their facilities three times in the past five years. True, the larger cities of Baton Rouge and New Orleans are only 20 and 66 miles away respectively, but Hebert Guns’ explosive growth period takes in the aftermath of Hurricane Katrina in late 2005, which seriwww.shootingindustry.com