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Shooting Industry November 2012 - Page 34
This Chopper Will Hunt Wildgame Innovations & Orange County Choppers Unleash Hunting-Themed Bike By Jade Moldé Wildgame Innovations And Orange County Choppers Unleash Hunting-Themed Bike By Jade Moldé W ildgame Innovations, an industry leader in deer feeders and trail cameras, teamed up with Orange County Choppers (OCC) to create a hunting-inspired chopper that will be making the rounds to gun shops and trade shows during a 2013 nationwide tour. The purpose of the chopper is to grow hunting and reach a new generation of potential hunters and shooters. “Wildgame Innovations will be working with dealers directly to promote the bike and let them know it is going to be visiting their store. We are going to get as many miles out of this bike — literally — as we can,” said Ryan Busbice, Wildgame Innovations CEO. “We think it will stand out from the crowd, and we want to use it as a recruitment tool to bring more people into the sport — from shooting to enjoying the outdoors.” Founded in 2002, Wildgame Innovations is the flagship company for a number of brands: Barnett Crossbows, Flextone Game Calls, Evolved Harvest and Evolved Habitats. The chopper will be officially unveiled at the ATA Trade Show in January in Lousville, Ky. OCC Founder Paul Teutul, better known as Paul Sr., will make an appearance at the show to fire up the chopper. The chopper received extensive national coverage on the Discovery Channel earlier this fall. The network devoted two episodes of “American Chopper” to the bike, documenting its creation. Attendees of the 2013 SHOT Show will have a chance to view the end result of the collaboration between OCC and Wildgame Innovations. The chopper will be on prominent display at the Barnett Crossbows booth #15527, 15727, 15522. The chopper is highlighted by full-size, chromed elk antlers protruding in front of the handlebars. Barnett Ghost 350 split limbs serve as the handlebars, while a Flextone Echo HD 100 electronic game caller acts as the horn. The chopper also features the Wildgame Innovations Vantage Action Camera. The taillight incorporates a Barnett carbon riser, and doubles as a QR code that, when scanned by a smartphone, will take customers directly to the Wildgame Innovations website. Easton, Realtree and New Archery Products also contributed components to the chopper. NOVEMBER 2012 Easton provided arrows to make a unique fender for the bike, and Gary Cornum, Easton marketing manager, hopes the chopper will bring mainstream interest to hunting. “This kind of project really reaches beyond our market,” Cornum said. “What we hope is the interest will crossover — so not only is there interest in the bike itself, but when people look at it and see the outdoor motifs it features, they’ll be interested to learn about the sport. From a marketing standpoint, it’s finding ways to really think outside the box and to look at nontraditional approaches to getting the word out — to help grow and create interest in shooting by using nontraditional methods of marketing.” OCC Founder Paul Teutul gave the bike his stamp of approval. “Everything is about branding, and I think the bike says everything about the company,” Teutul said. “If I didn’t know anything, and I was walking along a trade show, I would go look at that bike. It will definitely be a big draw and then it’ll bring a big buzz.” For more information, including a schedule of the chopper’s appearances, visit www.wildgameinnovations.com. 9 Want to see the Wildgame Innovations chopper in action? Check out exclusive video footage of the chopper’s unveiling, along with interviews with the creators, at www.shootingindustry.com. SI Digital readers, click the video logo. PRODUCTIONS 34 Subscribe to SI DIGITAL www.shootingindustry.com