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Shooting Industry November 2011 Digital Edition - Page 28
SAFETY THE FIRST ADD-ON F irearm dealers are the front line for promoting safety in the shooting sports, along with ensuring consumers are equipped to protect themselves and their firearms. Selling safety is an important obligation — and one that is vital to dealers’ profitability. For Frank and Adrienne Pickett, owners of Pickett Weaponry Services in Newberry, Fla., gun safe sales are a significant part of their business. Usually, when customers want to buy a safe, Adrienne Pickett says they come into the store ready to make a purchase. “Then I ask questions,” she said. “That lets the customer tell me what he wants. Then I fit the right product to his answers.” If the customer wants a safe in addition to storage for a quick-access defense firearm, he may buy both a safe and a lockbox. “A fire-rated safe is difficult to get into Adrienne Pickett (right), co-owner of Pickett Weaponry Services, explains the features of the Fat Box 64 from Liberty Safes USA, which is the store’s best-selling brand. The store also carries safes from Browning and American Security. 28 NOVEMBER 2011 Subscribe to SI DIGITAL www.shootingindustry.com