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Shooting Industry November 2010 - Page 46

Industry Industry watch Driving Sales, Increasing Business Russ Thurman S hooting Industry magazine is committed to helping increase business for everyone in the industry. When we successfully do that, we all win. First, it starts with helping firearms dealers increase their profits. To further this effort, we are unveiling “The Business Center” early next year in Shooting Industry. The Center will include a number of services to help dealers increase their sales. One of these we’ve already introduced: “Ongoing, Programs, Rebates & Promotions” (see page 19). This extensive listing provides information on what manufacturers are doing to stimulate sales. To our knowledge, it’s the most comprehensive listing of promotions and rebates available. To make the listing even more invaluable to dealers — and consumers — we are updating it weekly on our website, “ The website version has a bonus feature — the manufacturers’ web addresses are linked to their promotion and rebate pages. This makes it easier and quicker for consumers to receive additional information and to download rebate forms. These new Shooting Industry services are all about helping to drive sales and increase profits. It also helps dealers. Many dealers are already using this new service to download promotion information and rebate forms in advance, so they can provide them to customers as part of the sales process. It’s a great way to help clinch sales. We are also developing an Industry Business Calendar of trade shows, buying shows, industry-related conferences, ” summits, business training programs and business seminars. The primary purpose of the calendar is to inform dealers of industry-wide events that will help them best plan their business year. For everyone in the industry, it will provide a quick reference of events and programs they may wish to participate in or support. Companies offering promotions and rebates, or holding industry business events, e-mail the information to editor@ These new Shooting Industry services are all about helping to drive sales and increase profits. We will be adding other services to the The Business Center next year, all designed to increase the value of Shooting Industry for our readers — and the industry. Visit to subscribe to our all-digital version of SI. It’s free. eretta is attracting attention with its latest new product teaser: “The Lightest Predator Of Its Kind Is About To Be Born.” “Strange sightings of large, speckled eggs have been reported in Accokeek, Md., at the Beretta USA complex. The contents of the eggs remain a mystery, though many speculate that these eggs could be the offspring of the ‘Green Monster’ that brought forth the A400 Xplor Unico earlier this year,” a Beretta bulletin says. “When asked as to the nature of the eggs, sources within Beretta would only comment with, ‘the lightest predator — and it is about to be born.’ See for yourself at” It’s About To Be Born B Ruger Reveals SR40 I n October, Ruger unveiled the Ruger SR40, the .40 caliber version of the SR9, which received the 2010 Handgun of the Year award from the Shooting Industry Academy of Excellence in July. The SR40 striker-fired pistol has the same glass-filled nylon frame as the SR9. “An added bonus is the surprisingly light recoil, which makes the SR40 easy and comfortable to shoot,” said Bob Gates, Ruger’s director of Law Enforcement, Military and International Sales. For more information, visit Continued on page 45 December: • Are You Ready For 2011? • SHOT Show 2011 • 2011 New Products January: • 2011: Getting Off To A Fast Start • SHOT Show 2011 Updates • More 2011 New Products 46 NOVEMBER 2010 New Business Year Editions Read SI DIGITAL

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