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Shooting Industry November 2010 - Page 4
NEW DRIVING SALES! Latest Promotions, Rebates Page 19 NOVEMBER 2010 • VOLUME 55 • NUMBER 11 Features 24 31 37 Protect Your Customers Make Safety Products Part Of Every Gun Sale. SI DIGITAL J.K. Autry VIDEO Lots Of Trigger Time Varmint And Predator Hunters Are Motivated Customers! Greg Staunton Sparking Interest In Airguns The Airsoft Niche Is Stronger & Broader Than Ever Before. Carolee Anita Boyles Industry News Page 24 8 Congressional Bills To Protect Traditional Ammo 10 Potterfields Donate $250,000 To Junior Trapshooters 13 Benchmade Acquires Lone Wolf Knives 15 Newsmakers W E N Bonus: Driving Sales 19 Ongoing Programs, Rebates & Promotions Columns SI DIGITAL Bonus 16 18 Page 31 Lethal Force Lessons From Cutlery Shops. Massad Ayoob Outdoor Marketplace SureFire Breaks Its Mold With Lower Prices. SI DIGITAL J.K. Autry Bonus 20 22 46 Arms And The Woman Charities: Grow Your Business & Their Cause. Lisa Parsons-Wraith Back Blast & Other Hot Gases It’s Party Time At The ATM Slot Machine! Commander Gilmore Industry Watch Driving Sales, Increasing Business. SI DIGITAL Russ Thurman VIDEO Departments Page 37 SI DIGITAL 6 40 Letters New Products SI DIGITAL Hot Link 44 45 Index of Advertisers Classifieds VIDEO Visit www.shootingindustry.com to request a free subscription to SI Digital and view the special features in this edition. 4 NOVEMBER 2010 SHOOTING INDUSTRY® (ISSN 0037-4148) is published monthly by Publishers’ Development Corporation at 12345 World Trade Dr, San Diego, CA 92128. Periodical Class Postage paid at San Diego, CA 92128, and at additional mailing offices. Subscription $25 yearly in U.S.A. Single copies $3 (except for the December SHOT SHOW issue, $25). Change of address: Four weeks notice required on all changes. Send old address as well as new. POSTMASTER: Send address changes to: SHOOTING INDUSTRY® 12345 World Trade Dr, San Diego, CA 92128. PRINTING SERVICES/PREPRESS: Democrat Printing Company. CONTRIBUTORS submitting manuscripts, photographs or drawings, do so at their own risk. Material cannot be returned unless accompanied by sufficient postage. PAYMENT will be made at rates current at time of publication and will cover reproduction in any or all of the editions of SHOOTING INDUSTRY®. OPINIONS expressed in bylined articles or columns are those of the author and do not necessarily reflect the views of the magazine or its staff. Copyright© 2010 by Publishers' Development Corporation. All rights reserved. Reproduction or use of any portion of this magazine without written permission is prohibited. Read SI DIGITAL www.shootingindustry.com