SUPPORT FOR STRICTER GUN CONTROL DROPS NOVEMBER 2009 SAFETY& When It Comes To CCW, We’ve Got You Covered SECURITY Kick-Start Sal
NOVEMBER 2009 • VOLUME 54 • NUMBER 11 Features 22 Page 22 Selling Safety & Security Placement, Portability, New Features Kick St
SINCE 1955 — THE INDUSTRY’S BUSINESS MAGAZINE BOARD OF DIRECTORS Thomas von Rosen, CEO; Thomas Hollander, Randy Moldé, Marjorie
Letters Letters to the editor Seldom have I read such well-written, thoroughly thought-out, to-the-point letters as the ones by
Flies Like a Ballistic Tip ® Hits Like a Ballistic Missile ™ BTLeadFree.com | 800.285.3701 Metallic Polymer Tip Initiates Explos
Industry Industry news Support For Stricter Gun Control Drops By Russ Thurman he number of Americans who support the right of ci
Industry news mith & Wesson Holding Corp. announces its financial results for the first fiscal quarter ending July 31, 2009. Net
Industry news Remington Mobile Exhibit Goes On Tour R emington is hitting the road this fall, showcasing its products at events,
Live: Industry news aser Devices Inc. christened its new headquarters and manufacturing facilities in Monterey, Calif., on Sept.
Industry news IG SAUER has appointed Ellett Brothers and AcuSport as full-line distributors. “Ellett Brothers is a highly respec
Newsmakers Industry newsmakers Connecticut Shotgun Manufacturing Co. (CSMC) has named Michael D. Burnett company product manager
Lethal Lethal force S mith & Wesson recently held a seminar in which industry writers had a chance to test fire the new guns see
Lethal force “The Model 442, essentially the same gun in matte blue, also does very well,” Unger said. “The largest portion of t
Outdoor Outdoor marketplace J.K. Autry Buck Knives Bucks Trend With “American Commitment” t a time when manufacturers time. Ther
Outdoor marketplace “down and dirty,” as “each type appeals to a different customer.” “If dealers have redundant inventory, they
Arms Arms and the woman aper gift certificates are on the way out, and it’s time for the savvy gun dealer to make an investment
Arms and the woman Range in Oklahoma City, Okla., says the initial cost of setting his store up with a plastic gift-card system
Back Blast Back Blast & other hot gases one of these cops are ex-farm boys, we think. Because just about any farm boy who learne
The Fiocchi Tundra Tungsten compound is the breakthrough innovation in waterfowl hunting. Shotshell Hunting Line Deforms like Le
SELLING By John Morrison he unprecedented gun- and ammunitionbuying frenzy set off by last November’s general election has final
SECURITY & Placement, Portability, New Features Kick Start Sales! www.shootingindustry.com NOVEMBER 2009 23
models are moving fast. GunVault’s two new MicroVaults — one touchcode controlled and one biometric — look like compact laptops
The Law Enforcement Connection Think Secure When Off Duty growing number of agencies now require agency-issued firearms — when n
Eyes And Ears: Serving Every Budget C lear trends in eye protection include changeable multi-lens systems, lightadjusting lenses
MARKETING TO TO By Shari LeGate WOMEN Women enjoy shooting, whether it is at a Ladies’ Day in 1915 or on today’s ranges. Six Way
3. Become women friendly. It’s all about customer service. Train your staff on how to accommodate the female customer. A woman w
nizations mentioned earlier and a shelf of women’s products. If a woman walks into your store with a husband or friend and she i
“ ing designed for women in camouflage, safari, field and fashion. All three say business is booming. “The growth is with women.
N P R IC E . IO T C U D O R P D R A D S TA N Q UA LI T Y R IF LE S . C E P -S IL M T, IL U B C U S TO M was called on to fight b
VARMINT & PREDATOR HUNTING By Mark Kayser Want To Be The Go-To Headquarters? Listen To Your Customers! “O ur customers tell us w
The Ruger M77 Hawkeye Predator bolt-action rifle features Green Mountain laminate stock and a stainless steel barreled action. p
“One of the best things I used last season was an antelope fawn distress. Try and find that call anywhere,” Tatum challenges. St
AIRGUNS PAINTBALL Mistakes Dealers Make — And How To Fix ’Em! By Carolee Anita Boyles & A irguns and paintball will add signific
mass merchant down the street. The Crosman C41 — modeled after the famous German pistols of WWII — brings international style to
Verdict from Game Face are the first marking airsoft BBs with a coating that transfers to the target on impact. “Everyone who wo
185.25117 Shooting Industry Feb09 1/6/09 10:11 AM Page 1 new category for you. “Zero in on three or four vendors,” said Kevin Sh
Reader Reader service Companies Page 30 39 36 12 44 6 19 9 26 17 11 35 10 13 21 24 5 45 19 34 15 25 43 31 7 42 44 38 32 5 43 45
New products See Your Product Here! Text First Line Text Address all releases to: New Products Editor SHOOTING INDUSTRY MAGAZINE
Pelican Products Long Cases Pelican Products introduces the 1740 and 1770 Long Cases. The 1740 comes standard with two doublewid
“Glory is something that some men chase and others find themselves stumbling upon, not expecting it to find them.” – Petty Offic
Industry watch T Continued from page 46 E-mail the Editor russ@shootingindustry.com Background Checks Up 12.4 Percent he industr
Industry Industry watch A Case For The Modern Sporting Rifle Russ Thurman hen will the Obama admin- senior advisor and trade lia