SUPPORT FOR STRICTER GUN CONTROL DROPS NOVEMBER 2009 SAFETY& When It Comes To CCW, We’ve Got You Covered SECURITY Kick-Start Sa
NOVEMBER 2009 • VOLUME 54 • NUMBER 11 Features 22 Page 22 Selling Safety & Security Placement, Portability, New Features Kick S
SINCE 1955 — THE INDUSTRY’S BUSINESS MAGAZINE BOARD OF DIRECTORS Thomas von Rosen, CEO; Thomas Hollander, Randy Moldé, Marjorie
Letters Letters to the editor Seldom have I read such well-written, thoroughly thought-out, to-the-point letters as the ones by
Flies Like a Ballistic Tip ® Hits Like a Ballistic Missile ™ BTLeadFree.com | 800.285.3701 Metallic Polymer Tip Initiates Explo
Industry Industry news Support For Stricter Gun Control Drops By Russ Thurman he number of Americans who support the right of c
Industry news mith & Wesson Holding Corp. announces its financial results for the first fiscal quarter ending July 31, 2009. Ne
Industry news Remington Mobile Exhibit Goes On Tour R emington is hitting the road this fall, showcasing its products at events
Live: Industry news aser Devices Inc. christened its new headquarters and manufacturing facilities in Monterey, Calif., on Sept
Industry news IG SAUER has appointed Ellett Brothers and AcuSport as full-line distributors. “Ellett Brothers is a highly respe
Newsmakers Industry newsmakers Connecticut Shotgun Manufacturing Co. (CSMC) has named Michael D. Burnett company product manage
Lethal Lethal force S mith & Wesson recently held a seminar in which industry writers had a chance to test fire the new guns se
Lethal force “The Model 442, essentially the same gun in matte blue, also does very well,” Unger said. “The largest portion of
Outdoor Outdoor marketplace J.K. Autry Buck Knives Bucks Trend With “American Commitment” t a time when manufacturers time. The
Outdoor marketplace “down and dirty,” as “each type appeals to a different customer.” “If dealers have redundant inventory, the
Arms Arms and the woman aper gift certificates are on the way out, and it’s time for the savvy gun dealer to make an investment
Arms and the woman Range in Oklahoma City, Okla., says the initial cost of setting his store up with a plastic gift-card system
Back Blast Back Blast & other hot gases one of these cops are ex-farm boys, we think. Because just about any farm boy who learn
The Fiocchi Tundra Tungsten compound is the breakthrough innovation in waterfowl hunting. Shotshell Hunting Line Deforms like L
SELLING By John Morrison he unprecedented gun- and ammunitionbuying frenzy set off by last November’s general election has fina
SECURITY & Placement, Portability, New Features Kick Start Sales! www.shootingindustry.com NOVEMBER 2009 23
models are moving fast. GunVault’s two new MicroVaults — one touchcode controlled and one biometric — look like compact laptops
The Law Enforcement Connection Think Secure When Off Duty growing number of agencies now require agency-issued firearms — when
Eyes And Ears: Serving Every Budget C lear trends in eye protection include changeable multi-lens systems, lightadjusting lense
MARKETING TO TO By Shari LeGate WOMEN Women enjoy shooting, whether it is at a Ladies’ Day in 1915 or on today’s ranges. Six Wa
3. Become women friendly. It’s all about customer service. Train your staff on how to accommodate the female customer. A woman
nizations mentioned earlier and a shelf of women’s products. If a woman walks into your store with a husband or friend and she
“ ing designed for women in camouflage, safari, field and fashion. All three say business is booming. “The growth is with women
N P R IC E . IO T C U D O R P D R A D S TA N Q UA LI T Y R IF LE S . C E P -S IL M T, IL U B C U S TO M was called on to fight
VARMINT & PREDATOR HUNTING By Mark Kayser Want To Be The Go-To Headquarters? Listen To Your Customers! “O ur customers tell us
The Ruger M77 Hawkeye Predator bolt-action rifle features Green Mountain laminate stock and a stainless steel barreled action.
“One of the best things I used last season was an antelope fawn distress. Try and find that call anywhere,” Tatum challenges. S
AIRGUNS PAINTBALL Mistakes Dealers Make — And How To Fix ’Em! By Carolee Anita Boyles & A irguns and paintball will add signifi
mass merchant down the street. The Crosman C41 — modeled after the famous German pistols of WWII — brings international style t
Verdict from Game Face are the first marking airsoft BBs with a coating that transfers to the target on impact. “Everyone who w
185.25117 Shooting Industry Feb09 1/6/09 10:11 AM Page 1 new category for you. “Zero in on three or four vendors,” said Kevin S
Reader Reader service Companies Page 30 39 36 12 44 6 19 9 26 17 11 35 10 13 21 24 5 45 19 34 15 25 43 31 7 42 44 38 32 5 43 45
New products See Your Product Here! Text First Line Text Address all releases to: New Products Editor SHOOTING INDUSTRY MAGAZIN
Pelican Products Long Cases Pelican Products introduces the 1740 and 1770 Long Cases. The 1740 comes standard with two doublewi
“Glory is something that some men chase and others find themselves stumbling upon, not expecting it to find them.” – Petty Offi
Industry watch T Continued from page 46 E-mail the Editor russ@shootingindustry.com Background Checks Up 12.4 Percent he indust
Industry Industry watch A Case For The Modern Sporting Rifle Russ Thurman hen will the Obama admin- senior advisor and trade li