Click here to download the catalog as a PDF file. To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. FMG Publishes Digital Editions S hooting Industry magazine is now being published in a digital format. FMG Publications launched the digital edition of Shooting Industry with the October 2008 issue. The November issue is now available at www.shootingindustry.com. “The value to our readers of publishing Shooting Industry in a digital format is significant. It gives readers in every segment of the industry instant access to vast amounts of information via the digital pages of our magazine. It takes Shooting Industry to a higher level as a business-building resource,” said Russ Thurman, publisher of FMG Business Magazines and editor of Shooting Industry. The digital editions of the magazine feature turn-page technology, zoom-in/ out viewing, an “overview” feature, which permits viewing entire issues on one screen, and search capabilities of all issues of Shooting Industry beginning with December 2007. In addition, readers of the digital edition can print selected pages, download the entire issue and e-mail the issue to others, with the digital magazine “open” to the “viewed” pages. “This feature is especially valuable for readers who want employees or company executives to read a specific page,” Thurman said. “If a dealer wants a salesman to read a specific story or see an advertisement he’s viewing, he clicks the ‘envelope’ on the bottom ribbon, enters an e-mail address and sends. A ‘hot link’ appears in the salesman’s e-mail, which takes him to the entire edition, but with the pages open to the specific article or ad. This is also a valuable tool for companies wanting to share information quickly.” Information sharing is a cornerstone of FMG Publications, Thurman said, which is why the digital editions of Shooting Industry have hundreds of Internet hot links in Industry News stories, major features, new products, e-mail addresses and advertisements. “All advertisements in Shooting Industry’s printed versions are included in the digital editions, even those dating back to December 2007,” said Anita Carson, FMG Publications advertising sales director. “This is a significant added value for our advertisers at no additional cost. Just as important, every advertisement in the digital edition is hot-linked to that company’s Web site, providing readers instant access to additional information and products.” The features offered in FMG Publications’ digital editions are only a first step in harnessing the power of the Internet, according to Thurman. “The industry can look forward to further enhancements of our digital editions as we maximize the Internet’s distribution opportunities, while enhancing the value of our publications for our readers,” Thurman said. In addition to Shooting Industry, American COP magazine, FMG’s specialty magazine for law enforcement, is also available as a digital edition. Visit www. americancopmagazine.com. For more information on FMG Publications, visit www.fmgpublications.com. Circle No. 202 on Inquiry Card www.shootingindustry.com NOVEMBER 2008 9