Circle No. 232 on Inquiry Card
Circle No. 233 on Inquiry Card
Features 24 Page 24 Safety & Security A Sure Bet For Steady Sales. John Morrison 31 37 Varmint & Predator Sales Big-Game Season’
SINCE 1955 — THE INDUSTRY’S BUSINESS MAGAZINE BOARD OF DIRECTORS Thomas von Rosen, CEO; Thomas Hollander, Randy Moldé, Marjorie
Memorable Event I want you to know how thrilled I was to receive the highest award presented to anyone in the industry, the Shoo
® ® Available in Brushed or Blackened Stainless finishes with Black grip frame, or in Blackened Stainless finish with OD Green g
Industry Faces Uncertain Economy, Election Results By Russ Thurman ompanies throughout the industry are bracing for an uncertain
FMG Publishes Digital Editions S hooting Industry magazine is now being published in a digital format. FMG Publications launched
Beretta Pledges $1 Million To NRA Taurus Acquires Rossi orjas Taurus S.A. announced in September its acquisition of the manufact
www.shootingindustry.com Circle No. 237 on Inquiry Card NOVEMBER 2008 11
Streamlight Marks 35 Years, Expands D.T. Systems Selects Howard For PR treamlight Inc. marked 35 years of operations with a gala
HAVA Launches New Web Site Winchester Ammunition Inks Licensing Deal inchester Ammunition has signed a licensing agreement with
Carl Zeiss Optical Expands Sales Team Carl Zeiss Optical Inc. has increased is sales coverage with the creation of Eastern and W
ADD THE POWER OF BRANDS TO YOUR BOTTOM LINE Top-quality, innovative products under the brands your customers want — all from the
Massad Ayoob Help Customers Purchase Firearms As Gifts he holiday season is the time of year Gift Certificates or she wants. Ther
Future Business K nives also make excellent presentation gifts. Engraving can be done on the grip scales, the pommel (if the kni
Greg Staunton Giving Is Good For The Heart And Business ou already know you’re part of consecutive year Glock has contributed to
ing Program, where employees are paid full wages to teach children to read. Jay’s also has provided generous support to the Unit
Proven Strategies To Create Return Customers B ringing new customers A random grand prize into your store is key drawing — 2008’
ers of polypropolene material with a center of “microporous” film. The pores are 20,000 times smaller than a water droplet, creat
Commander Gilmore Keeping It In The Family F or Stephanie Martinez, it was just another busy Friday night workin’ at a pizza pla
Circle No. 213 on Inquiry Card recovered a quantity of drugs and druggie-gear. Fortunately, the two occupants of #17 took their
John Morrison Peltor’s Tactical hearing muffs are top sellers at The Last Gun Shop. G T un locks may not be as eyecatching as gu
SAFETY SECURITY A Sure Bet For Steady Sales and passive range muffs, mostly from Silencio, but with electronic range muffs, we’v
The Safe As A Silent Salesman D ru Petty, sales specialist at Range Master, a gun shop and range in San Luis Obispo, Calif., agr
NAME: COMPANY: TITLE: LOCATION: HIGHLIGHTS: INTERESTS: NEW PRODUCTS. NEW CATEGORIES. NEW MERCHANDISING IDEAS. www.shotshow.org C
ing hoot get s tion. r a t peti ot, ction an a bal com e to shost. — o g n l e n g b gu ra ding nAir as a h the Actio art poun o
stand is gun safes have presence — they’re big, solid and, in the case of Browning safes, rich and attractive in appearance,” he
NO INVESTIGATION NECESSARY. If you need forensic evidence to prove that CCI® loads are devastating on impact, then you must be s
Mark Kayser VARMINT & & PREDATOR SALES SALES Varmint and predator hunters demand the best from their gear and provide repeat bus
At Ritenour’s Sporting Goods and Police Supply in Normalville, Pa., you’ll always find customers ready to talk hunting. Here the
Predator Must-Haves To become a one-stop destination for predator and varmint hunters, you have to understand their needs. For i
Caldwell Fire Control Full Length Rest gives varmint hunters the ability to nudge their rifle’s crosshairs up and down using the
Circle No. 234 on Inquiry Card
predator gear, he’s committed to winning the hearts and minds of the varmint and predator crowd, and to taking advantage of incr
AIRGUNS AND AND PAINTBALL Ten Tips For Explosive Sales! A irguns, including airsoft, can mean decent bucks in a gun shop — if yo
The Airgun Pellet Trap from Champion Traps & Targets makes it easy to set up a range in a gun shop or backyard. consumer is shop
ness that’s evolving.” Stefanko sees a lot of parallels between what’s going on in airsoft and what’s going on in paintball. In
Lone Wolf Knives makes cutting anything “Look Good!” Paul Executive with Cocobolo Handle LM23410 Paul® Executive, 2.5 inch blade
The companies listed have featured advertisements or products in this issue. Look to them first when you are ready to make a pur
HELPS YOUR BOTTOM LINE Brownells Business Advantage (BBA) is an exciting new program that gives you big savings on four essentia
U.S. Fire Arms Mfg. New Model 12/22 The New Model 12/22 from U.S. Fire Arms Mfg., a full-size, 12-shot .22 caliber revolver, fea
Text First Line Text Pelican Products Rechargeable 8060 LED Pelican’s large rechargeable 8060 LED flashlight features four hours
ACCESSORIES Charter Arms Laser Sight Option SHOOTING RANGE FOR SALE ”Grandfathered” range and gun shop with 3 bedroom, 2 bath mo
Russ Thurman Building A Better Business Power Tool F MG’s launch of digital editions of Shooting Industry is a major step in pro
GUN-FOAM® GUN OIL Keeping a firearm well oiled and rust free is a major goal for gun owners. Gun-Foam® does both. This patented
Circle No. 231 on Inquiry Card
Page 1:
INDUSTRY FACES UNCERTAIN ECONOMY NOVEMBER 2008 Sure, Steady Sale
Page 2:
Circle No. 232
Page 3:
Circle No. 233
Page 4:
Features 24 Page 24 Safety & Security A Sure Bet For Steady Sale
Page 5:
SINCE 1955 — THE INDUSTRY’S BUSINESS MAGAZINE BOARD OF DIRECTORS
Page 6:
Memorable Event I want you to know how thrilled I was to receive
Page 7:
® ® Available in Brushed or Blackened Stainless finishes with Bl
Page 8:
Industry Faces Uncertain Economy, Election Results By Russ Thurm
Page 9:
FMG Publishes Digital Editions S hooting Industry magazine is no
Page 10:
Beretta Pledges $1 Million To NRA Taurus Acquires Rossi orjas Ta
Page 11:
www.shootingindustry.com Circle No.
Page 12:
Streamlight Marks 35 Years, Expands D.T. Systems Selects Howard
Page 13:
HAVA Launches New Web Site Winchester Ammunition Inks Licensing
Page 14:
Carl Zeiss Optical Expands Sales Team Carl Zeiss Optical Inc. ha
Page 15:
ADD THE POWER OF BRANDS TO YOUR BOTTOM LINE Top-quality, innovat
Page 16:
Massad Ayoob Help Customers Purchase Firearms As Gifts he holida
Page 17:
Future Business K nives also make excellent presentation gifts.
Page 18:
Greg Staunton Giving Is Good For The Heart And Business ou alrea
Page 19:
ing Program, where employees are paid full wages to teach childr
Page 20:
Proven Strategies To Create Return Customers B ringing new custo
Page 21:
ers of polypropolene material with a center of “microporous” film
Page 22:
Commander Gilmore Keeping It In The Family F or Stephanie Martin
Page 23:
Circle No. 213 on Inquiry Card recovered a quantity of drugs and
Page 24:
John Morrison Peltor’s Tactical hearing muffs are top sellers at
Page 25:
SAFETY SECURITY A Sure Bet For Steady Sales and passive range mu
Page 26:
The Safe As A Silent Salesman D ru Petty, sales specialist at Ra
Page 27:
NAME: COMPANY: TITLE: LOCATION: HIGHLIGHTS: INTERESTS: NEW PRODU
Page 28:
ing hoot get s tion. r a t peti ot, ction an a bal com e to shos
Page 29:
stand is gun safes have presence — they’re big, solid and, in th
Page 30:
NO INVESTIGATION NECESSARY. If you need forensic evidence to pro
Page 31:
Mark Kayser VARMINT & & PREDATOR SALES SALES Varmint and predato
Page 32:
At Ritenour’s Sporting Goods and Police Supply in Normalville, P
Page 33:
Predator Must-Haves To become a one-stop destination for predato
Page 34:
Caldwell Fire Control Full Length Rest gives varmint hunters the
Page 35:
Circle No. 234
Page 36:
predator gear, he’s committed to winning the hearts and minds of
Page 37:
AIRGUNS AND AND PAINTBALL Ten Tips For Explosive Sales! A irguns
Page 38:
The Airgun Pellet Trap from Champion Traps & Targets makes it ea
Page 39:
ness that’s evolving.” Stefanko sees a lot of parallels between
Page 40:
Lone Wolf Knives makes cutting anything “Look Good!” Paul Execut
Page 41:
The companies listed have featured advertisements or products in
Page 42:
HELPS YOUR BOTTOM LINE Brownells Business Advantage (BBA) is an
Page 43:
U.S. Fire Arms Mfg. New Model 12/22 The New Model 12/22 from U.S
Page 44:
Text First Line Text Pelican Products Rechargeable 8060 LED Peli
Page 45:
ACCESSORIES Charter Arms Laser Sight Option SHOOTING RANGE FOR S
Page 46:
Russ Thurman Building A Better Business Power Tool F MG’s launch
Page 47:
GUN-FOAM® GUN OIL Keeping a firearm well oiled and rust free is
Page 48:
Circle No. 231
Shooting Industry November 2008
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Circle No. 231 on Inquiry Card