Click here to download the catalog as a PDF file. To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. Russ Thurman Building A Better Business Power Tool F MG’s launch of digital editions of Shooting Industry is a major step in providing an enhanced power tool for manufacturers, distributors, dealers and others involved in the firearms industry (see page 9). A lot of people tell us that Shooting Industry is invaluable to their businesses. With Shooting Industry Digital, that value has increased substantially. In business, information is vital to a company’s success. It’s always been that way. In today’s business environment, driven by the Internet’s ability to disseminate vast amounts of information rapidly, there’s no lack of knowledge available to those running businesses. The challenge is in harnessing all the information and knowledge in a way that makes it useful. Shooting Industry Digital meets that challenge. We’ve taken our highly praised printed version and super-charged it for use on the Internet. Packed with the latest Internet publishing techniques, the digital edition becomes a business power tool unequalled in the industry. And, we’re just beginning. You can expect more enhancements to the digital editions, which will translate in businessbuilding boosters. To our knowledge, we’re the first in the firearms industry to publish entire digital editions. That should not surprise anyone. At FMG, we understand this business and we will use every tool available to serve our readers and our advertisers. To power up our newest business tool, visit www.shootingindustry.com and click on the digital edition section in the upper right-hand corner of the home page. The Essentials ext month’s issue of Shooting Industry is the first of our two issues that begin the 2009 business year. While we have traditionally called the December and January issues our SHOT Show editions, since they are packed with information on the show, they are best described as our New Business Year issues. The issues’ New Product Showcases provide dealers with invaluable information on new offerings that customers will be demanding in 2009. Plus there will be marketing insights and reviews of product areas that are drawing the most attention in gun shops. Finally, the December issue will have our updated version of The Universe’s Greatest Buyer’s Guide. Now, as a bonus, these two essential issues will be available as digital editions. It’s our way of saying Happy New Business Year! ScentBlocker Sweetens Deals N S centBlocker is offering customers who purchase Dream Season Fleece Suit in Mossy Oak Treestand a Performance Pack worth $100. The pack includes a bottle of Ti4 Scent Elimination Spray, Scent Shield Clothes Wash, Breath Shield Gum, Drury Outdoors Speed Kills DVD, ScentBlocker Secret of the Pros DVD, ScentBlocker Decal and a Mossy Oak Decal. The offer is good while supplies last. For more information, visit www.scentblocker.com. S&W Attracts Hunters MTM Celebrates 40 Years S C ongratulations to MTM Case-Gard, a company that opened its doors in 1968. We salute founder Bill Minneman, who built a better box. His first box, the Case-Gard 50 Series Ammo Box, is still available today. MTM is still a family-owned business with six of Bill’s children involved with the company. From ammo boxes and clay target throwers to gun rests, MTM makes innovative and cost-effective Americanmade shooting products specifically designed for sportsmen. For more information, visit www.mtmcase-gard.com. NOVEMBER 2008 mith & Wesson is attracting hunters with its Smith & Wesson Goes Hunting Fall Spectacular, which began Aug. 1 and runs through Dec. 31, 2008. Customers who purchase any new Elite Series Shotgun will receive a World-Class Case free, a $299 value. Those who buy a new iBolt rifle or new 1000 Series Shotgun will receive $50 rebates. Customers purchasing a new Model 500 or new Model 460 revolver will get a $75 rebate. Visit www.smith-wesson.com for more information. 9 46 Read SI DIGITAL www.shootingindustry.com