Click here to download the catalog as a PDF file. To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. Lone Wolf Knives makes cutting anything “Look Good!” Paul Executive with Cocobolo Handle LM23410 Paul® Executive, 2.5 inch blade, Patented Paul lock system locks blade open and closed, marble Cocobolo handles, 1.6 oz. LM23410. Also available with 3-D Carbon Fiber handles LM23415. Profiting From From Paintball Paintball Profiting a smart product Tip #7: Stock selection in your store. You can’t carry enough to please everyone, so choose the best paintball products for your marketplace and your level of involvement in paintball. “One of the hottest products in paintball right now is our new U.S. Army brand paintball markers,” said Kevin Sheehan, director of sales at Tippmann Sports. “When you play paintball, you need a marker, paintballs, a CO2 or compressed air tank, and a mask to protect your face. We make a Power Pack that has the marker, the tank and the mask in one package.” Sheehan has been encouraging gun and hunting stores to stock U.S. Army markers and Power Packs. “That way, when someone comes into the store who might not be a paintball player, he sees the Power Pack with everything in it and he can buy it all at one time,” Sheehan said. Stock a smart selection of easy-to-sell accessories. “There are good margins in the accessories,” Sheehan said. “Make sure you have harnesses, pods and loaders, because that’s going to enhance your margins.” And don’t forget the paintballs themselves. Pay attention to smart partnerships. “A local paintball field would love to have a gun store send customers there to play,” Sheehan said. “And the field can tell the players to go to the gun store to have their air tanks filled or to buy accessories.” Another smart idea is to put your store’s name on popular paintball Web sites. Paintball consumers, made up largely of young males, though the female presence is increasing, have grown up online. “That group of consumers is very savvy on the Internet,” Sheehan said. “They shop on the Internet and they search for stuff on the Internet. It would be valuable for a gun shop to be listed on key paintball Web sites as a paintball dealer.” The two most popular sites are PB Nation at www.pbnation.com, and PB Review at www.pbreview.com. “A lot of people go to www.trypaintballnow.com, which is owned by Tippmann, to find a place to play and a place to buy equipment,” Sheehan said. “When a dealer starts carrying our equipment, we set him up on that list.” Tip #10: Cater to your woodsball players. There are two different styles of paintball play: woodsball and speedball. “Woodsball is going out to play paintball in the woods,” Sheehan said. “The players wear camouflage, and there’s a lot of strategy involved. “Speedball is a lot more colorful and is very expensive, and it’s only 10 to 15 percent of the market,” Sheehan said. Woodsball is the category Tippmann Sports specializes in, and Sheehan says it’s a good fit for gun stores. 9 Tip #8: Diablo-DA Micarta® LD23153 Scale release automatic or manual one-handed-opening. 3.3 inch CPM-S30V blade, locking-liner, green/black layered Micarta®, 4.1 oz LD23153. Also available in one-handed-opening’ Non-automatic version LC23156. Tip #9: PAINTBALL MARKET 32 Degrees Markers . . . . . . . . . . Airgun Designs . . . . . . . . . . . . . AKA Products . . . . . . . . . . . . . . Blackpoint Engineering . . . . . . . Bob Long . . . . . . . . . . . . . . . . . Brass Eagle . . . . . . . . . . . . . . . Crosman Corp. . . . . . . . . . . . . . DMA Inc. . . . . . . . . . . . . . . . . . Game Face Paintball . . . . . . . . . Kee Action Sports . . . . . . . . . . . Kingman Group . . . . . . . . . . . . . Nelson Paintballs . . . . . . . . . . . Nelson Sports . . . . . . . . . . . . . . Palco Sports . . . . . . . . . . . . . . . Pursuit Marketing . . . . . . . . . . . Raven . . . . . . . . . . . . . . . . . . . Rogue Outfitters . . . . . . . . . . . . Smart Parts Inc. . . . . . . . . . . . . Spyder Fenix . . . . . . . . . . . . . . Tippmann Sports . . . . . . . . . . . . ZAP Paintball . . . . . . . . . . . . . . 369 370 371 372 373 374 375 376 377 378 379 380 381 382 383 384 385 386 387 388 389 9373 SW Barber Street, Ste A. Wilsonville, OR 97070 Dealer Locator At www.lonewolfknives.com Circle No. 224 on Inquiry Card Dealers who carry Tippmann paintball equipment are added to the “Where To Shop” section on the company’s Web site, www. trypaintballnow.com. 40 NOVEMBER 2008 Read SI DIGITAL www.shootingindustry.com