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Features 24 Page 24 Safety & Security A Sure Bet For Steady Sales. John Morrison 31 37 Varmint & Predator Sales Big-Game Season’s End Doesn’t Stop Hunting Profits! Mark Kayser Airguns And Paintball Ten Tips For Explosive Sales! Carolee Anita Boyles Industry News 8 Industry Faces Uncertain Economy, Election Results 9 FMG Publishes Digital Editions 10 Taurus Acquires Rossi 10 Beretta Pledges $1 Million To NRA Columns 16 18 20 22 46 Lethal Force Help Customers Purchase Firearms As Gifts. Massad Ayoob Outdoor Marketplace Giving Is Good For The Heart And Business. Greg Staunton Arms And The Woman Proven Strategies To Create Return Customers. Lisa Parsons-Wraith Back Blast & Other Hot Gases Keeping It In The Family. Commander Gilmore Industry Watch Building A Better Business Power Tool. Russ Thurman Departments 6 Letters 41 Reader Service 42 45 New Products Classifieds TJ's Custom Gunworks WIN A CUS TOM ROB Duty Ready Jewelry AR/SPR INGFIELD XD! POCK COLTS ET SECR ? ETS TOOL WO ODEN MP-4 ! Rifles: 0 SU Light Tactical BG Needs UNVs Wants FN Battle P-45 Ready .45 Shooting With X-Ray Vision Part II Affo rdab Hand le guns FOCU S: WH AT’S HOT: Tacti cal Lights SHOOTING INDUSTRY® (ISSN 0037-4148) is published monthly by Publishers’ Development Corporation at 12345 World Trade Dr, San Diego, CA 92128. Periodical Class Postage paid at San Diego, CA 92128, and at additional mailing offices. Subscription $25 yearly in U.S.A. Single copies $3 (except for the December SHOT SHOW issue, $25). Change of address: Four weeks notice required on all changes. Send old address as well as new. POSTMASTER: Send address changes to: SHOOTING INDUSTRY® 12345 World Trade Dr, San Diego, CA 92128. PRINTING SERVICES/PREPRESS: Democrat Printing Company. CONTRIBUTORS submitting manuscripts, photographs or drawings, do so at their own risk. Material cannot be returned unless accompanied by sufficient postage. PAYMENT will be made at rates current at time of publication and will cover reproduction in any or all of the editions of SHOOTING INDUSTRY®. OPINIONS expressed in bylined articles or columns are those of the author and do not necessarily reflect the views of the magazine or its staff. Copyright© 2008 by Publishers' Development Corporation. All rights reserved. Reproduction or use of any portion of this magazine without written permission is prohibited. 4 NOVEMBER 2008 Read SI DIGITAL www.shootingindustry.com