Click here to download the catalog as a PDF file. To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. At Ritenour’s Sporting Goods and Police Supply in Normalville, Pa., you’ll always find customers ready to talk hunting. Here they discuss the best varmint-hunting cartridge. spreads the message from there. Besides introducing hunters to our store, the contests control some of the groundhogs. Groundhogs and farmers don’t get along too well.” Ritenour was especially pleased with the coyote-calling contest results. In the days leading up to the contest, he saw increased interest in predator-hunting calibers and an increase in sales in the calling section — both mouth-blown and digital callers. Ritenour says the coyotecalling contest accounted for a nearly 15-percent boost in income in the days prior to the event. “We bumped our income by using the coyote-calling contest,” Ritenour said, “but, more importantly, we got the word out about our store. Hunters are beginning to see that we cater to the varmint crowd and shop here exclusively.” Circle No. 217 on Inquiry Card 32 NOVEMBER 2008 Read SI DIGITAL www.shootingindustry.com