Click here to download the catalog as a PDF file. To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. ing hoot get s tion. r a t peti ot, ction an a bal com e to shost. — o g n l e n g b gu ra ding nAir as a h the Actio art poun or area pete wit s h i t i d o e fiel st w ind ah com te te create y 8'x16' takes to ying to step a a l m p i n lt e to t ty nd hat i use a rnet so th the u abili ge a ls to s the inte s of Fire, u have w irgun kit nd your challen l i k s a A he our if yo urse ilize ills. m ction ept t Put y that ut d the Co s to see de A r own ske it? Acc un.co a t e r r r a g o o o l c u l p s g o n s o d r r r y w i n p u o t a o d the you bu an h ctiona Just upload y uses s ou c titor ing limit Think y oday at a e then p nts. oth kit t y com Ever level. N en it cou official r h % u 100 up w rder yo o Circle No. 201 on Inquiry Card you’re showing it to customers. It’s discreet and unobtrusive, with a briefcasetype handle for carrying, so it doesn’t draw a lot of attention. And, support from the manufacturer has been terrific.” In full-size safes, Range Master offers Browning’s complete line, and Petty reports Theftgard and ProSteel models lead in sales. “The Browning name has instant recognition and respect,” Petty said. Keith Thompson, manager of Fowler Gun Room in Orange, Calif., echoes Petty’s opinion on Browning. “To many buyers, Browning means top quality and strength,” said Thompson. Thompson’s shop has 6,500 square feet of display space and he takes advantage of it, typically carrying 15 or more full-size safes. Browning’s Medallion and Gold series, he says, are standouts and customer favorites. “Browning is our best-selling premium safe line and one of the easiest to sell,” Thompson said. “Browning’s entry and fire-resistance ratings are impressive, and every feature — from the huge locking bolts to the precise fit of the massive, heavily armored door — creates confidence. Once your customer swings open a door and looks inside, you’re not really ‘selling’ so much as you’re just explaining interior options, and Browning has some terrific storage solutions.” In Thompson’s experience, once a buyer is committed to buying a quality, full-size safe, if the salesperson has done his homework on features and can articulate the benefits of costlier options, the customer will upgrade his purchase. And the mere presence of a quality gun safe The small footprint has an almost subof Radians tower liminal benefit. displays, including “Something their Remington-logo glasses, packs plenty many dealers who of profit potential in don’t carry safes may not undervery little space. 28 NOVEMBER 2008 Circle No. 235 on Inquiry Card Read SI DIGITAL www.shootingindustry.com