Click here to download the catalog as a PDF file. To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. John Morrison Peltor’s Tactical hearing muffs are top sellers at The Last Gun Shop. G T un locks may not be as eyecatching as guns, and gun safes can come with price tags as staggering as their weight. Sales of $9.99 shooting glasses aren’t going to pay the rent, and new range muffs may not make your heart race. But for steady, certain sales — regardless of the season — safety and security products can be counted on to keep the cash register ringing. According to dealers recently interviewed by SI, it just takes careful stock selection, thoughtful product placement and enthusiastic presentation of both new items and time-tested winners. Stocking Selectively For Eyes & Ears he Last Gun Shop in Napa, Calif., isn’t really the sole surviving firearms dealer in the area, but if only the successful survive, it may well be. Chris Cunningham, the corporation’s president, says he wrings maximum profits out of every square foot. “It’s a small shop,” Cunningham said. “And with so little space, stock selection and placement are extremely important.” 24 24 NOVEMBER NOVEMBER 2008 2008 Cunningham says eye protection is a good example of stocking smart. “We used to carry several lines of shooting glasses, but we had too many SKUs to track and they took up too much display space,” he said. “A distributor introduced us to the Radians line. My staff and I tried them and liked them, and our customers have too. Now they are the only shooting glasses we carry.” Radians offers a large, value-priced line of models, which incorporates features such as temples that are adjustable for both length and angle. Small-footprint display towers hold five to 36 pairs of glasses. The company also provides Remington-logo glasses and displays. “We’re selective about hearing protection, too,” Cunningham said. “Of course, we carry lots of inexpensive foam plugs www.shootingindustry.com www.shootingindustry.com Read ReadSI SIDIGITAL DIGITAL