Click here to download the catalog as a PDF file. To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. Proven Strategies To Create Return Customers B ringing new customers A random grand prize into your store is key drawing — 2008’s grand when trying to build a prize was a Benelli shotgun successful business, but a one— also gives those with off introductory class doesn’t smaller birds a chance at a always create a lifelong cusprize. tomer. There are a wide variPeople always like their acety of tactics you can use to complishments recorded and generate repeat customers, by posting photos and scores in from basic to subtle. the store, McCutchen gives his Dennis Rohman, general customers a reason to check in manager of Project 2000 (P2K) frequently. A contest like this Shooting Range in El Cajon, is simple to administer, can be Calif., says his range made done for almost any hunting a conscious decision to hire season and creates a buzz. youthful staff that was a mixKeep new shooters coming ture of males and females. Staff back to your store by handing photos are prominently disout coupons for a free range played on the range’s Web site. session or gun rental, or offer“The female staff helps bring Paducah Shooters Supply in Kentucky holds an annual turkey contest ing small discounts on ammo in women because females re- and posts pictures of contestants, generating a lot of foot traffic. Here or a holster. A hunting contest is the winner in the women’s biggest bird division, Terry Green, with her late to females,” said Rohman. 63.65-pound bird. or even a postal match is a “About 35 percent of our shootgreat way to re-spark the interers are women.” est of long-time clientele. Rohman says it’s beneficial to have pic- year that owner Lynn McCutchen says Anything that generates buzz will pique tures and information about the activities generates more foot traffic in his store. the interest of your customers. his range hosts — such as Scholastic Clay Contestants are charged a nominal regisTarget Program — on the range’s Web site tration fee and prizes are awarded in sevbecause it sends a friendly message. en categories, including longest beard, “We want to partner with people who highest women’s NWTF score and highcome in,” Rohman said. “This is an enter- est youth NWTF score. tainment industry and we’re the Disney“We take everyone’s picture and put land of shooting. We want it to be young, it up on the board,” McCutchen said. friendly and fun.” “People come in all the time to look at Paducah Shooter’s Supply, in Pad- the pictures and see how they’re doing. ucah, Ky., holds a turkey contest every They also send in friends and family.” Get Ready For The Holidays he holiday season is upon us and I’m sure you have plenty of customers who appreciate the ease of one-stop shopping. Now is the time to stock some new and unique items that make great holiday gifts for lady shooters. Some of your customers are going to come in for big-ticket items like firearms, but smaller accessory items can be big money-makers, as well. Here are a couple of new products any outdoorswoman would love to see under the tree. T camo — is sure to save the day. This rain suit, designed especially for a woman’s frame, is 100-percent waterand windproof, but it’s no plastic rain slicker. Frogg toggs breathable raingear is constructed with a patented process of three layFrogg toggs Outerwear is now offered in Realtree All Purpose and Mossy Oak Breakup camo. Wet Defense Nothing makes a day of shooting more miserable than being soaked to the skin, but frogg toggs Outerwear — now offered in Realtree All Purpose and Mossy Oak Breakup 20 NOVEMBER 2008 Read SI DIGITAL www.shootingindustry.com