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Shooting Industry November 2011 Digital Edition - Page 31

Fill The Off-Season Void With A Well-Rounded Selection VARMINT PREDATOR By Mark Kayser O ne segment of the hunting industry dealers should give more than a passing glance? The predator and varmint market. Coyotes, prairie dogs, woodchucks, gophers and other related species require management, but since they occur in offseason windows, some retailers undervalue what this group will return in profit. But hunting furbearers and rodents for management and sport has grown signifi- cantly in recent years. Here’s how to build an inventory and sales staff valued by the predator hunting customer. Battenfeld Technologies is a Missouribased corporation overseeing nine popular firearm-related companies, including Caldwell, Wheeler, Tipton and Lockdown. Marketing Manager Brandon Butler realizes the predator crowd is not Latest & Greatest Inventory & SALES to be overlooked. “Our company caters to serious shooters: guys who own precision rifles, shoot long-range and simply like to shoot a lot,” Butler said. “Predator hunters are competing in shooting competitions, hunting and shooting all year long. They are serious.” Butler believes the average whitetail hunter may shoot a dozen slugs to prepare for the season. Some elk hunters may shoot 100 rounds to prepare. But predator 2011 Hornady’s Superformance Varmint ammunition, which won the Ammunition of the Year award at the 2011 Shooting Industry Academy of Excellence awards, delivers muzzle velocity increases of 100 to 200 feet per second from every gun. Visit NOVEMBER 2011 31

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