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Shooting Industry May 2012 Digital Edition - Page 32

HOT HANDGUNS! I Market Sizzles! Pistols Drive Firearm Sales By Greg Staunton t’s not news to anyone in the industry that handguns, especially pistols, represent a sizzling-hot commodity today. Pistols are dominating new firearm offerings, and all handgun sales remain a sweet spot for firearm dealers. “We had our best-ever year in 2011,” said Todd Vance, president of Vance Outdoors in Columbus, Ohio. “We’ve started off this year great, and expect to be up.” Kimber’s new Micro CDP .380 weighs less than 14 ozs. and has a 2 3/4-inch barrel. It will be available for late third-quarter delivery this year. Many consumers who purchased handguns recently plan to buy another pistol or revolver within the next year, according to a new report from NSSF. The report, “Handguns: 2011 Consumer Study on Ownership and Usage,” is loaded with good news for firearm dealers. Of those surveyed, 66 percent said they are likely to buy an additional handgun within the next 12 months. Yes, the handgun market is hot. 32 MAY 2012 Subscribe to SI DIGITAL www.shootingindustry.com

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