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Shooting Industry May 2012 Digital Edition - Page 24

Arms Arms and the woman adies’ hunting clothing has been the focus of apparel companies for the past few years, and the result has been quality, performance gear that is truly designed to fit a woman’s needs. As more companies experience success while catering to women, the women’s clothing market is sure to expand. This is evidenced by the recent interest in offering tactical clothing designed for women. Never before have women had so many clothing choices that incorporate a shooting sports lifestyle. Lisa Parsons-Wraith New Tactical Clothing For Serious Women Shooters sion. Most of the clothing is wrinkle- and stain-resistant, and some garments also feature built-in SPF protection. Women who carry a firearm on a daily basis will appreciate features such as sturdy belt loops on the pants to support holsters and magazines, and plenty of pockets for storage. The Strenia Top even has hidden zippered pockets on both sides of the waist for quick access to shooting accessories. The garments are available in size small through 2XL, and are reasonably priced in the MSRP range of $50 to $60. Gear From BLACKHAWK! If your store’s clientele In early 2012, BLACKhas a high concentration of HAWK! introduced a line of law enforcement, CCW and high-performance tactical gear tactical shooting enthusiasts, that is cut, fit and designed speBLACKHAWK!’s clothing cifically for women. The line line is sure to be a hit. promises style and comfort that BLACKHAWK! recently introduced a line of high-performance tactical For more information, visit is suitable for on- and off-duty. gear designed specifically for women — ideal for law enforcement, www.shootingindustry.com/ An active, gun-carrying lifestyle CCW and tactical shooting enthusiasts. blackhawk. L was definitely on the minds of designers, as the garments feature antimicrobial technology, moisture wicking and compres- Smith & Wesson Joins Apparel Arena mith & Wesson is also entering the clothing arena with a licensing agreement with Wild Things to produce a line of branded apparel for men and women. Designed to appeal to a wide range of customers, the line will include classic twill and canvas fabrics, as well as high-tech performance fabrics. This line is designed to be functional — no matter what activity your customer is taking part in. The pants feature pockets that are suitable for concealed carry or a cell phone. Belt loops are wide, and are specifically designed to support a variety of holsters. They hold a tool belt equally well. This kind of practicality and crossover use is appealing. The magic number in this clothing line is four: four jackets, four vests, four shirts and four pants in four fabrics. The clothing is divided into four categories: Shooting, Range, Tracking and Hybrid. The Shooting collection has a more military styling, while the Range collection harkens back to the American West. The Tracking collection sports a traditional hunting style, and the Hybrid features modern technical design elements to link outdoor and everyday apparel. Smith & Wesson aficionados will love the small details on the clothing that tie it to their favorite firearm. For example, the lining of the jackets features a graphic of an original blueprint of a Smith & Wesson .38, and the zipper pulls are made from the hammer of a classic .45 caliber pistol. 24 MAY 2012 S The Smith & Wesson Women’s Range Jacket is part of a new line of clothing made under a licensing agreement with Wild Things. Wild Things is also producing a tactical line of apparel designed for law enforcement called the M&PTM by Smith & Wesson. This high-performance tactical line is engineered to tackle the worst environmental conditions experienced by law enforcement personnel, and exceed their needs. For more information, visit www.smithandwessonapparel.com. Continued on page 26 Subscribe to SI DIGITAL www.shootingindustry.com

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