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Shooting Industry May 2012 Digital Edition - Page 18
Defense Personal Defense Market “ Massad Ayoob Selling More Than One Gun For Personal Defense W hy should I buy another self-protection gun? I already have one.” That’s a question that comes between “Why should I have a gun at all?” and “Let’s see, is it J-frame on Monday, Mini-9mm for Tuesday, 1911 for Wednesday and — oh, darn, I forgot the sequence!” A few years ago, I was retained as an expert witness in a murder case in California. The shooting was clear-cut self-defense, but the prosecutor made a huge deal over the fact that the defendant owned what he described to the jury as “an arsenal” of seven firearms. I was able to testify that, according to reader surveys I had accessed from cooperative editors of hunting magazines, the average hunter/subscriber owned seven guns. It helped neutralize the unmeritorious attack by that particular prosecutor. I’ve been asked more than once to come up with a basic list of what firearms make sense on a farm. It comes down to four or five at absolute minimum: high-powered rifle, shotgun, .22 rifle, centerfire handgun and perhaps the handy .22 handgun for general use. That’s minimum. For the urban/suburban home, it’s still easy to amass a repertoire of purely defensive firearms. When I was young, it was common for armed households to have at least two handguns, a concealed carry sidearm and an often full-size home-defense Some customers prefer the same platform in different sizes, to conceal under different clothing. From left to right is a full-size Glock for carry underneath cold weather garb, a compact size for temperate weather and a subcompact “baby Glock” for summer clothing. pistol or revolver. Today, however, we have the well-evolved concept of the “carry rotation.” Recommend A Firearm Wardrobe C arry rotation recognizes the fact that those who carry guns don’t “wear” the same ones every day, just as they don’t wear the same clothes every day. In each “wardrobe” — the one in the gun safe and the one in the closet — there is appropriate “attire” for warm, cool and cold weather, as well as casual and formal occasions. Minimal dress? A lawyer friend has a Ruger LCP .380, with an attached waistband clip, which permits him to carry the firearm inside the waistband of his swim trunks at the beach. While in his suit-and-tie environment, he often carries a classic concealed handgun, a small-frame .38 Special snub-nose, in a top-quality, inside-the-waistband holster. When he wears clothing that permits more concealment, he carries a six-shot .357 Magnum in a Remora holster, or a compact 9mm semiauto with a double-stack magazine. That’s four guns in his wardrobe. A petite woman of my acquaintance carries a humongous 20shot, 9mm Springfield XD(M) in a hip holster, when weather is cool enough to permit clothing that will properly cover the firearm. In temperate weather, she packs a compact version of the same gun, or a Glock 19. For dress-up events, she wears a subcompact, eight-shot Kahr 9mm in a bellyband. When wearing tighter clothing, she carries a Ruger LCP .380, which also occasionally rides in a pocket holster for backup on her casual 9mm MAY 2012 Crimson Trace’s LaserGuard and Galco’s Pocket Protector Holster make this LCP .380 easier to carry, draw and shoot well. days. That is a four-gun rotation just for concealed carry. You can add home-defense firearms and recreational guns to that, as well. The sales tip to take away here? For goodness sake, make sure your counter crew is not into the insulting stereotype of “cute little guns for cute little girls.” Few attitudes will more quickly alienate the growing female customer base for defensive firearms. 18 Subscribe to SI DIGITAL www.shootingindustry.com