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Shooting Industry May 2011 Digital Edition - Page 28

2011 T Roy Huntington Law Enforcement & Tactical The Show's Fastest-Growing Segment Attracts Heavy Traffic, Unveils Extensive Range Of New Products By Carolee Anita Boyles he Law Enforcement and Tactical market had a significant presence at the 33rd annual SHOT Show in January, continuing a major trend at the industry’s largest trade show. NSSF reports this segment is the fastest growing of the show, with law enforcement and security personnel converging on the Sands Expo & Convention Center in record numbers. “Law enforcement encompasses 28 percent of the floor space, and law enforcement attendance has grown from just 8 percent to 19 percent,” said Chris Dolnack, NSSF senior vice president and chief marketing officer. “I think our law enforcement education program has helped increase attendance, and that’s the intent. But, in general, when you look at the market, the bulk of the interest and order support comes from traditional firearms retailers.” Dolnack says NSSF continues to evaluate how to best address this growing segment at the show. “The last two years we have conducted exhibitor and attendee focus groups onsite. While our law enforcement and tactical exhibitors are concerned about their place in the SHOT Show, we clearly are listening to them, heeding their advice and making the show more law enforcement friendly — without forgetting our roots in hunting and shooting sports,” Dolnack said. LaserMax introduced its newest laser, the Genesis, at the show. “It’s designed specifically for shortframe pistols, and it’s rechargeable. It’s a green laser, which everyone wants. It has right and left activation switches, and a USB port for recharging. It has a 1 1/2hour runtime on a full charge. You can also get a setup so you can charge it off your computer,” said Marshall Schmitt, LaserMax law enforcement liaison. The Patrol Rifle Optic received a lot of attention at the Aimpoint booth. “It’s for authorized law-enforcement Attracting Attention The SIG SAUER sub-compact SIG P290, a 9mm backup carry gun, has a polymer frame and holds a six-round magazine. Visit www.shootingindustry.com/sigsauer. 28 MAY 2011 Read SI DIGITAL www.shootingindustry.com

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