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Shooting Industry May 2011 Digital Edition - Page 20

Outdoor Outdoor marketplace ATK Launches Premium Partners Website J.K. Autry A TK Dealer Services recently enhanced navigation to lead dealers olution product images, news releases launched its new Premium Part- through clearly formatted information and videos, and download product ners website, which is a com- more quickly. Users can find high-res- catalogs. Live news rolls continuousprehensive resource for dealers ly through the site’s Twitter and prospective retailers. The feed. site, www.premiumpartners. Dealers can also access atk.com, keeps dealers up to ATK’s dealer publication, date on new products, promo“The Journal,” to read dealer tions and customizable adversuccess stories and learn ways tising resources. to strategically grow their “Our independent retailbusiness. Fifteen online sales ers are very important to our training modules highlight business — and we pride ourATK’s top products and offer selves on giving them the best great information — all to help support possible,” said Bart dealers move more product off Biedinger, dealer services their shelves. manager. “This new website Whether dealers are lookis a great resource to keep our ing to increase marketing dealers informed, and help efforts, expand product ofSI DIGITAL broadcast news and pertinent ferings or simply learn more Hot Link information, plus provide about the ATK family of sales and marketing support to ATK’s new Premium Partners website provides extensive information brands and products, the comfor dealers and prospective retailers. Visit www.premiumpartners. pany’s new website is a valuhelp drive dealer success.” The renovated site features atk.com. able source of information. Sportsman’s Warehouse Honored By NSSF he Sportsman’s Warehouse (#149) in Rocklin, Calif., has been honored as the NSSF’s 2010 Don’t Lie for the Other Guy Retailer of the Year. Nathan Pendleton, director of compliance auditing for The Sportsman’s Warehouse, accepted the award at the SHOT Show. “For their implementation and support of the Don’t Lie for the Other Guy anti-straw purchasing program, helping to curb the criminal acquisition and misuse of firearms, NSSF is proud to recognize the outstanding work of The Sportsman’s Warehouse #149,” said Larry Keane, NSSF senior vice president and general counsel. “The Sportsman’s Warehouse takes its responsibilities as a Federal Firearms Licensee very seriously, and we value our partnerships with the ATF and others in law enforcement,” said Matt French, vice president of hunting operations and ATF compliance for The Sportsman’s Warehouse. “This award is testament to the level of compliance we strive for in our organization. We sincerely appreciate the recognition from NSSF.” To learn more about the Don’t Lie for the Other Guy national campaign, visit www.dontlie.org. T Randy Clark (left), NSSF managing director of business development, presents the 2010 Don’t Lie for the Other Guy Retailer of the Year award to Nathan Pendleton, of The Sportsman’s Warehouse #149. Join Us At The Rockcastle Shooting Center For The 2011 Shooting Industry Masters! page 26 20 MAY 2011 Read SI DIGITAL www.shootingindustry.com

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