http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/RSS.ashxShooting Industry May 2009 PagesMon, 04 May 2009 15:29:01 +0200http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=1http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=1INDUSTRY LEADERS TAKE MESSAGE TO LAWMAKERS SI DIGITAL VIDEO MAY 2009 GOES TACTICAL • Savvy L.E. Customers • Crossover Sales • Safariland SI DIGITAL Bonds Brands VIDEO Big Gun . Small Price The 1911 That Makes You an Expert Shot 2009 LAW ENFORCEMENT NEW PRODUCTS Para’s NEW GI EXPERT delivers: • Expert Firepower – Two 8-round .45 ACP magazines. GI Expert™ Product Code: GI45 HANDGUN SALES Full-Capacity • Expert Sight Picture – 3 white-dot sights that you can see. • Expert Accuracy – premium stainless steel barrel and full metal bushing. • Expert Trigger – to make you the best shot you can be with a clean, crisp break. • Expert Reliability – the best service, Para’s Gold Medallion Lifetime Service Policy. • Expert Price – Introductory $599 (Manufacturer’s Suggested Retail). Meeting Customers’ Needs pg. 16 SI DIGITAL To Make Money Like an Expert, Call Your Para Distributor. VIDEO Arms & The Woman Perfect Bevy Of .380s www.para-usa.com/shooting Phone: (954) 202-4440 • Charlotte, North Carolina www.shootingindustry.com2009-05-04T15:29:01+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=2http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=22009-05-04T15:29:01+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=3http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=3ANNOUNCING THE 2009 FNH USA PISTOL PACK PROMOTION GET YOUR 2009 FN PISTOL PACK. Just buy a 2009 FNH USA Pistol Pack Promotion that consists of the following FN pistols in any available model: FNP-45 Pistol Five-seveN Pistol FNP-9 Pistol FNP-40 Pistol GET YOUR FREE FNP-9 or FNP-40! For each qualifying 2009 FNH USA Pistol Pack Promotion you order, you will receive your choice of either one FREE FNP-40 pistol with three magazines (Part numbers 47833, 47832, 47835 or 47834) or one FREE FNP-9 pistol with three magazines (Part numbers 47829, 47828, 47831 or 47830). That’s a $500 retail value and it’s yours ABSOLUTELY FREE! FNP-9 Pistols FNP-40 Pistols The 2009 FNH USA Pistol Pack Promotion has been created to help drive your retail sales of FN products, increase consumer visibility for the FNH USA brand and add REAL PROFITABILITY to your business. CALL YOUR FNH USA COMMERCIAL DISTRIBUTOR TODAY TO PLACE YOUR FNH USA PISTOL PACK PROGRAM ORDER! Become an FNH USA Dealer today by calling (703) 288-1292 or visit www.fnhusa.com for a free catalog and a list of registered FNH USA Commercial Distributors. Terms and Conditions: Offer is only available to FFL retailers located in the United States of America. All 2009 FNH USA Pistol Pack Promotion purchases must be made through a single FNH USA authorized distributor between January 1, 2009 and September 30, 2009. Dealers located in jurisdictions that restrict or prohibit specific products included in these dealer packages should contact FNH USA regarding alternate qualifying products. All qualifying FNH USA Dealers will forward copies of distributor invoices and their signed FFL to FNH USA’s sales office no later than October 15, 2009 to qualify for their free FNP-9 or FNP-40 as noted above. All documentation should be sent via U.S. Mail to: FNH USA, 2009 Pistol Pack promotion Program, PO Box 697, McLean, VA 22101. Please contact the FNH USA sales office at (703) 288-1292 if you have any further questions. www.fnhusa.com2009-05-04T15:29:01+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=4http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=4MAY 2009 • VOLUME 54 • NUMBER 05 Features Page 24 24 29 39 SHOT Show — L.E./Tactical How To Best Serve Your L.E. Customers. SI DIGITAL VIDEO Suzi Huntington 2009 L.E./Tactical New Products Dealers Name Standouts From SHOT. SI Staff Full-Capacity Handguns What’s Hot, What’s Not And Strategies For A Shaky Economy! John Morrison Page 29 Industry News 8 Industry Leaders Deliver Message To Lawmakers 10 Shooting Industry Masters To Support First Shots 13 STI Donates $14,500 To USPSA 14 Newsmakers Columns SI DIGITAL VIDEO 16 18 Page 39 Lethal Force Meeting Customers’ Needs In Times Of Shortage. SI DIGITAL Massad Ayoob VIDEO Outdoor Marketplace Retailers Use GunBroker.com To Expand Business. Bob Delfay 20 22 46 Arms And The Woman Bevy Of New .380s Are Perfect For Pocket And Purse. Lisa Parsons-Wraith What Your Customers Are Reading Now! Page 27 Back Blast & Other Hot Gases A New Target For The Brady Bunch: “Assault Sandwiches.” Commander Gilmore Industry Watch Millner Transformed Remington Arms Co. Russ Thurman SI DIGITAL Departments 6 Letters 43 Reader Service 43 44 Classifieds New Products VIDEO Visit www.shootingindustry.com to request a free subscription to SI Digital and view the special features in this edition. 4 MAY 2009 SHOOTING INDUSTRY® (ISSN 0037-4148) is published monthly by Publishers’ Development Corporation at 12345 World Trade Dr, San Diego, CA 92128. Periodical Class Postage paid at San Diego, CA 92128, and at additional mailing offices. Subscription $25 yearly in U.S.A. Single copies $3 (except for the December SHOT SHOW issue, $25). Change of address: Four weeks notice required on all changes. Send old address as well as new. POSTMASTER: Send address changes to: SHOOTING INDUSTRY® 12345 World Trade Dr, San Diego, CA 92128. PRINTING SERVICES/PREPRESS: Democrat Printing Company. CONTRIBUTORS submitting manuscripts, photographs or drawings, do so at their own risk. Material cannot be returned unless accompanied by sufficient postage. PAYMENT will be made at rates current at time of publication and will cover reproduction in any or all of the editions of SHOOTING INDUSTRY®. OPINIONS expressed in bylined articles or columns are those of the author and do not necessarily reflect the views of the magazine or its staff. Copyright© 2009 by Publishers' Development Corporation. All rights reserved. Reproduction or use of any portion of this magazine without written permission is prohibited. Read SI DIGITAL www.shootingindustry.com2009-05-04T15:29:01+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=5http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=5SINCE 1955 — THE INDUSTRY’S BUSINESS MAGAZINE Thomas von Rosen, CEO; Thomas Hollander, Randy Moldé, Marjorie Young BOARD OF DIRECTORS PUBLISHER & EDITOR Russ Thurman EDITORIAL ASSISTANT Roxanne Smith ART DIRECTOR Eric Tse ART ASSISTANT Andy Loy PRODUCTION MANAGER Dennaye Cusick Anita Carson ADVERTISING ACCOUNT EXECUTIVES Steve Evatt, Jeff Morey, Delano Amaguin, Scott McGregor PROMOTIONS DIRECTOR Randy Moldé WEBSITE MANAGER Lorinda Massey PROMOTIONS COORDINATOR Elizabeth O’Neill ADVERTISING SALES DIRECTOR CONTRIBUTING EDITORS Massad Ayoob Shari LeGate John Morrison Carolee Anita Boyles Ray Oeltjen Lisa Parsons-Wraith FMG PUBLICATIONS Managing Editor: Suzi Huntington Advertising: Delano Amaguin americancopmagazine.com Publisher & Editor: Roy Huntington Advertising: Steve Evatt americanhandgunner.com Editor: Jeff John Advertising: Jeff Morey gunsmagazine.com Special Editions Editor: Sammy Reese Advertising: Scott McGregor fmgpublications.com CUSTOMER SERVICE SUBSCRIPTION SERVICES . . . . . . 858.605.0250 EXPRESS SERVICE . . . . . www.shootingindustry.com General Assistance . . . . . . . . . . . . . Click: Contact Us EDITORIAL . . . . . . . . . . . . . . . . 858.605.0243 PRODUCTION www.shootingindustry.com . . . . . . . . . . . . . . russ@shootingindustry.com . . . . . . . . . . . . . . 858.605.0202 . . . . . . . . . production@shootingindustry.com 12345 World Trade Dr., San Diego, CA 92128 858•605•0209 or 866•972•4545, FAX: 858•605•0211 National Advertising: General Counsel/Legal Affairs Steele N. Gillaspey PRODUCED IN THE U.S.A. www.shootingindustry.com MAY 2009 52009-05-04T15:29:01+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=6http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=6While many states continue to restrict the firearm industry, South Dakota is rolling out the red carpet to welcome these companies. South Dakota has a longstanding history of supporting the firearm industry. It was actually the first state in the nation to pass legislation stating gun manufacturers can’t be sued. In fact, the legislature has found that the unlawful use of firearms (not their lawful manufacture, distribution or sale) is the proximate cause of any injury arising from their unlawful use. Companies that have made the move to South Dakota are finding a core group of firearm companies that are willing to work together to get things done — and as an added Industry Thrives In S.D. bonus, profits are going up and employee turnover is going down. If you would like to learn more about the success of the firearms industry in South Dakota, please visit our Web site: www.sdreadytowork.com where you can download a handout. On the homepage, click “FIREARMS” in the “Targeted Industries” box. Jennifer Hodny S.D. Governor’s Office Pierre, S.D. Miles Hall’s said what dealers have been saying for years, but nothing is done (“Dealers’ Troubles Are The Industry’s Troubles,” March 2009). It is unfortunate, but I fear the heads of manufacturing companies will read Miles’ letter, say he’s right, but do nothing. They are the same ones who will then criticize dealers for not selling more of their products. Jacob Robbins Gallup, N.M. Who Is Listening? In this article, Mr. Hall clearly spells out the many threats facing today’s firearm retailers. I couldn’t agree more. ATF statistics say that the number of FFL license holders has declined from 286,000 in 1993 to well under 100,000 today. We are fast becoming an “endangered species.” Perhaps it’s time to start heeding Mr. Hall’s advice and start promoting heritage, tradition and getting new shooters into the sport. Larry Ahlman Ahlman Guns Morristown, Minn. It is very true that a retail store must make a profit to stay in business. I agree with Miles that there is, by no means, enough profit in firearms. Great job. Chuck Williams, Owner Chucks Gun & Pawn Warner Robins, Ga. 9 Many Threats Where’s The Profit? E-mail the Editor russ@shootingindustry.com 6 MAY 2009 Read SI DIGITAL www.shootingindustry.com2009-05-04T15:29:01+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=7http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=72009-05-04T15:29:01+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=8http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=8Meeting Needs During Shortage — page 16 Industry Leaders Deliver Message To Lawmakers irearm and ammunition company our story. If we’re not here telling our sto- a future,” said Jason Hornady, Hornady executives converged on Capitol ry, somebody else is going to tell it for us,” Manufacturing vice president and direcHill in late March to deliver the said Mike Fifer, Ruger CEO. tor of sales. industry’s concerns to Congressional “If we aren’t here supporting our Among the many issues discussed lawmakers. The Legislative Fly-In of a system, supporting our industry and our were federal excise tax reform, removing nearly 40-member delegation was spon- friends, we’re not going to have much of anti-competitive export controls, support sored by NSSF. for keeping firearms trac“Several industry leading data secure within the ers, CEOs and presidents law enforcement commuof companies have banded nity, increasing funding together to go up on Capifor the Don’t Lie for the tol Hill and talk to key legOther Guy campaign, and islators both in the House support for protecting toand Senate about issues day’s modern semiautothat are really important matic sporting rifles. to our industry. We create “Participants clearly jobs in the United States identified those actions and it’s important they that needed to happen in understand our point of order to keep America’s view,” said Mike Golden, firearms and ammuniSmith & Wesson Holding tion industry financially Corp. president and CEO. sound in an ever-chang“It’s really critical that Industry leaders meet with Rep. Paul Broun (R-Ga.) (center) during the NSSF ing global marketplace,” we come to Washington Legislative Fly-In. A video report of the event may be viewed in this story in said Steve Sanetti, NSSF from time to time to tell Shooting Industry’s Digital Edition. Visit www.shootingindustry.com. president. F S&W Posts Third Quarter Results mith & Wesson Holding Corp. announced in mid-March the financial results for its third fiscal quarter ending Jan. 31. Net product sales for the three months were $83.2 million, a 25.9 percent increase over the three months ending on Jan. 31, 2008. Net income for the third fiscal quarter was $2.4 million, compared with a net loss of $1.8 million for the comparable quarter last year. Total firearms sales for the third quarter were $78.5 million, an increase of 27.5 percent. Pistol sales increased 45.7 percent, while sales of M&P pistols increased 77.1 percent. M&P tactical rifle sales increased 111 percent and revolver sales increased 45.4 percent. Hunting firearm sales declined 46.4 percent. “Our handgun and tactical rifle products have consistently delivered favorable results throughout the past several quarters, and during the third quarter, we experienced significant increases in consumer demand,” said Mike Golden, Smith & Wesson Holding Corp. president and CEO. “While our hunting business continues to suffer in the current economic environment, the market for hunting rifles in a healthy economy is a sizeable one. In addition, this portion of our business produces barrels for our tactical rifles, products that are clearly in very high demand right now.” Visit www.smith-wesson.com. S he U.S. military has awarded Winchester Ammunition a five-year contract, with a maximum value of $30 million, for 9mm frangible training ammunition. The ammunition will support the Navy Surface Warfare Center, and will be made in East Alton, Ill., and Oxford, Miss. Winchester Ammunition also announces it has added five years to its sponsorship agreement with USA Shooting. “Winchester is honored to be the official ammunition of the USA Shooting Shotgun Team in competition and a supporter of their efforts in the community. Extending this relationship beyond the London Olympics in 2012 speaks highly of our commitment to each other and toward promoting the shooting sports,” said Dick Hammett, Winchester Ammunition president. “Winchester’s constant support of our team helps us represen2009-05-04T15:29:01+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=9http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=9www.federalpremium.com Premium®.410 personal defense® Only Federal Premium® has shotshell .410 handgun offerings with special features for the best personal defense performance. The wad houses all four pellets— preventing cut off in the chamber — for the best patterns. And with the additional stopping power of four 000 buck pellets — Federal has your back. Also available in #4 shot.2009-05-04T15:29:01+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=10http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=10Shooting Industry Masters To Support First Shots MG Publications has announced its Shooting Industry Masters three-gun competition will now support the First Shots program of the NSSF. For six years, the Masters has raised money to support NSSF’s Step Outside program. At last year’s event, FMG Publications raised $16,500 during its Masters raffle, bringing the total amount the company has donated to NSSF to increase its efforts through Step Outside to nearly $55,000. That support will now be directed to First Shots. “Our goal has always been to support the NSSF program that most directly increases the customer base. That’s why we so vigorously supported Step Outside. While it’s still a great program, we have noted with great interest the tremendous success of First Shots, and want to assist that program in its efforts to introduce new people to shooting,” said Randy Moldé, Masters chairman. Steve Sanetti, NSSF president, welcomes the shift in support to First Shots. “This is a good, timely move and something we appreciate. First Shots is clearly the program of today, because it’s a more direct way of targeting areas and focusing on getting new shooters involved — running ads, getting them to the range, actually get them shooting. It’s had very impressive results,” Sanetti said. “First Shots puts the concept of Step Outside — making new shooters — into action.” F Sanetti, who has participated in every Masters event, praised FMG Publications for its ongoing support. “FMG has been a phenomenally good supporter of NSSF’s efforts to recruit and retain shooters. They are a great partner and we hope the partnership continues for a long time to come,” Sanetti said. Sanetti also challenged companies to take part in the 2009 Shooting Industry Masters. “The Masters is one of my favorite events. It’s just plain fun. It’s got it all. The camaraderie, the give and take, the friendly banter. Here’s a chance for a company to come out on the friendly field of battle, join us and have a great time, and show your support of the NSSF, FMG Publications and the First Shots program,” Sanetti said. The Seventh Annual Shooting Industry Masters will be held July 24 and 25, 2009, at the Hartford Gun Club in East Granby, Conn. For more information on entering a team, donating products for the 2009 raffle (with all proceeds going to First Shots), and information on the course of fire and other details, visit www.shootingindustry.com, or call Elizabeth O’Neill, Masters coordinator, at 1-800-537-3006, ext. 279; e-mail: elizabeth@shootingindustry.com. Also see page 37. Remington Tops $150K For Elk Foundation AcuSport Offers EZ-4473 Software T hrough donations tied to sales of commemorative rifles, Remington has passed the $150,000 mark in its support of habitat work of the Rocky Mountain Elk Foundation. “Stewardship and protection of habitat, opening lands for public access, reintroducing elk to parts of their historical range and all the great things we’ve accomplished are due in no small part to corporate partners like Remington,” said David Allen, Elk Foundation president and CEO. For 2009, Remington has pledged additional conservation funding through the sale of a limited edition bolt-action chambered in .30-06 Springfield, based on the XCR (Xtreme Conditions Rifle) Model 700 platform. Visit www.remington.com and www.rmef.org. Leica Forms North American Sales Unit eica Sport Optics announces a new U.S. sport optics sales and marketing division, headquartered in Allendale, N.J. The company has hired Dave Brown as VP of sales and Pamela Scarlatelli as VP of marketing in the North American market. “Selling ultra-premium optics is a unique challenge in America, as it is around the world. We are fully confident these two executives know how to do that in this difficult economic environment,” said Dr. Gerold Dobler, who heads Leica Sport Optics. Dobler also announces Greenwood & Gryphon Ltd. will handle public relations and advertising for the North American m2009-05-04T15:29:01+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=11http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=11Hunter’s Specialties Presents Sales Awards Create personalized printed business materials Select the template you want, input your information, and receive your printed material within days of your order! Choose from Business Cards, Letterhead, Envelopes, Business Forms, Promotional Products and Gun Price Tags. H unter’s Specialties presented its 2008 sales awards to its representatives at the 2009 SHOT Show. The Largest Dollar Increase award was presented to Sean Orr and John Keating of Ludwikowski & Associates of Bucyrus, Kan. The award for Largest Percent Increase and Largest Dollar Increase also went to Ludwikowski & Associates. Source Code: BWY Firearms Business Insurance Wholesalers & Distributors • Retail Sales • Manufacturers & Importers Ammunition & Bullet Manufacturers • Indoor & Outdoor Ranges Trap, Skeet & Sporting Clay Fields • Gunsmiths • Firearms Instructors Carman Forbes (right), Hunter’s Specialties co-owner, presents the Largest Dollar Increase award to John Keating (left) and Sean Orr of Ludwikowski & Associates. Providing Quality Insurance Products to the Firearms Industry for Over 25 Years. Coverage Available in All 50 States. Endorsed By info@jcinsco.com • www.guninsurance.com • 800.526.2199 Maximize Your Profits! Carman Forbes (right) presents the Largest Percent Increase and Largest Dollar Increase award to John Ludwikowski, Ludwikowski & Associates. Sell GUNS and AMERICAN HANDGUNNER in your store TODAY! For More Information Call 1-800-597-8065 MAY 2009 11 Read SI Digital www.shootingindustry.com2009-05-04T15:29:01+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=12http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=12ATK Recognizes Outstanding Salesmanship TK, in partnership with Jones & Co. and Ellett Brothers LLC, have recognized outstanding salesmanship for 2008. Ellett Brothers associates Lisa Comalander, Susie Long, Leslie Marter, Dorothy McGee and Robin Brokob each received a 2008 ATK award recognizing their exemplary sales of ATK products. “We appreciate the partnership and focus by this outstanding group of sales professionals,” said Michael Halleron, ATK director of domestic sales. Jones & Co., the firm representing ATK products, also was praised for “an excellent job of working with Ellett Brothers.” “Through dedication, training and customer service, these salespeople were able to grow their dealer’s business,” said Aaron Cordero, Jones & Co. Visit www.ellettbrothers.com. A Beretta USA Announces 2008 Customer Awards eretta USA announces its 2008 Commercial Customer of the Year awards. The awards are based on overall program support, innovation and creativity in representing Beretta products and the overall growth of the Beretta product lines. The 2008 winners are: • Chain Store of the Year: Academy Sports + Outdoors, Katy, Texas. • Distributor of the Year: Jerry’s Sport Center Inc., Forest City, Pa. • Dealer of the Year: Aregos Pawn & Gun, Hot Springs, Ark. “We congratulate each of our award recipients for their increased focus on selling Beretta products and the professionalism they all display in representing Beretta to all of our end-use customers,” said Patrick McDonald, Beretta USA vice president of sales. Visit www.berettausa.com. B From left: Aaron Cordero, Jones & Co., and from Ellett Brothers: Leslie Marter, Dorothy McGee, Lisa Comalander, Susie Long and Robin Brokob. 12 MAY 2009 Read SI DIGITAL www.shootingindustry.com2009-05-04T15:29:01+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=13http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=13Media Day Breaks Attendance Record he 4th Annual Media Day at the Range, held the day before the 2009 SHOT Show in Orlando, Fla., broke all records, according to event organizers, thanks in large part to the support of Bass Pro Shops. Nearly 425 members of the outdoor media from around the world attended the event in January. Nearly 50 manufacturers and organizations exhibited at the event. “Media Day at the Range provides manufacturers like ATK the opportunity to have hands-on interaction with the top writers in the hunting and shooting industry,” said Jason Nash, ATK’s communications and events manager. The event also raised funds and equipment for the Florida 4-H Shooting Sports Program. Details on Media Day at the Range 2010 will be announced in the coming months. Visit www.media-day.com. T STI Donates $14,500 To USPSA TI International has donated $14,500 to the U.S. Practical Shooting Association (USPSA). The funds, raised through sales of two limited-edition 1911 USPSA/STI signature pistols, will support a variety of USPSA programs and initiatives. “The employees of STI International are proud of our company’s longstanding support for the sport of practical shooting. We have supported hundreds of shooters, sponsored countless matches and made growing the shooting sports a top priority,” said Dave Skinner, STI president and CEO. “That’s why we are so pleased to present USPSA with this check to help them continue their vital efforts in expanding the sport we love.” This is the second pistol program of its type undertaken by USPSA to help fund practical shooting, which has grown to record levels in the past three years. The first effort in 2006 with firearms maker Para USA raised $31,000 for the organization. For more information about STI International, visit www.stiguns.com. For more about USPSA, visit www.uspsa.org. across the country to support local school shooting teams,” said Larry Potterfield, MidwayUSA Foundation president. The Scholastic Shooting Trust was formed to provide funding for shooting sports education in traditional public and private high schools, colleges and universities, so participating students can improve their confidence, discipline and leadership skills. For more information, visit www.midwayusa.com or www. scholasticshootingtrust.org. S he MidwayUSA Foundation, parent of the Scholastic Shooting Trust, received 501(c)(3) status as a public charity and seeks to expand its funding of competitive shooting at high schools, colleges and universities. “We’ve kicked off the planning for our first fundraising banquet, and pretty soon we anticipate you’ll see these banquets T Foundation Granted Non-Profit Status NEW. THREE TACTICAL TOOLS IN ONE MODULAR PACKAGE. Modular Vertical Foregrip > INDEPENDENT MOMENTARY, STROBE AND CONSTANT-ON MODES > LASER FULLY ADJUSTABLE FOR WINDAGE AND ELEVATION > REPLACEABLE, 150/200-LUMEN LED LIGHT MODULE > AMBIDEXTROUS DUAL-SIDE ACTIVATION SWITCHES > FITS PICATINNY 1913 RAILS > PATENT-PENDING DESIGN NO TOOLS REQUIRED FOR ASSEMBLY OR DISASSEMBLY (800) 442-2406 www.crimsontrace.com www.shootingindustry.com MAY 2009 132009-05-04T15:29:01+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=14http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=14Remington Arms Co. and its parent, Freedom Group Inc. (FGI), announces the appointment of Theodore (Ted) Torbeck as its chief executive officer. Officials say he will be a director for both entities. Torbeck joined Remington as its chief operating officer in February 2008. He replaces Thomas (Tommy) Millner who is now the CEO and president of Cabela’s Inc. “We want to take this opportunity to thank Tommy for his many years of leadership of the Remington Arms Co. and for his hard work to establish the Freedom Group Inc. We have benefited from his leadership and his knowledge of the outdoor industry and its products,” said Paul A. Miller, Freedom Group, Inc. chairman. “We are excited about having Ted Torbeck as the CEO of FGI. His experience is invaluable as we continue to grow our business and expand into new markets, while maintaining our commitments to operational excellence, quality and our customers.” Prior to joining Remington, Torbeck was an employee of General Electric Co. since 1978, serving in various positions, including the vice president of operations of GE Industrial from 2006 to 2008, president and CEO of GE Rail Services from 2003 to 2006, and vice president and general manager — Global Supply Chain of GE Aircraft Engines from 2000 to 2003. “I am excited about the opportunity of leading this amazing group of companies and its dedicated employees. The industry faces many challenges and our enterprise is poised to address them and continue to meet and exceed our customers’ expectations,” Torbeck said. “I also want to thank Tommy for his leadership and his friendship. Cabela’s is lucky to have Tommy and we look forward to working with Tommy in his new role.” Remington Arms Freedom Group Inc. Names CEO ing manager at Metropolitan Sales Co., a hardware distributor in Lynbrook, N.Y. She holds a bachelor’s degree in business administration with a concentration in marketing and P. Hulbert management from the University at Albany, SUNY. “We feel it is very important to focus our efforts in promoting our products to the hunting, birding and outdoor community, and I feel Pamela is the perfect fit to do just this,” said Rich Cameron, president of Carson Optical. PREPARE FOR THE BARRAGE ™ The First AXIS ® Lock Assist BENCHMADE.COM ©2009 BENCHMADE KNIFE CO. OREGON CITY, OR, USA Davidson’s has named Ron Richardson as sales manager. Richardson will focus on improving each customer’s experience, updating and revitalizing sales training programs and providing coaching, education and support to sales executives while reviewing and recommending strategies to effectively meet the company’s needs in the industry. Prior to joining Davidson’s, Richardson served as a vice president and senior business relationship manager at Wells Fargo Bank. “Ron’s background and experience make him a real asset to Davidson’s and we believe the perfect person to lead our national sales team,” said Larry Massimo, Davidson’s vice president. Davidson’s Names New Sales Manager MODEL SHOWN: 585 MINI-BARRAGE™ Stronger. Faster. Benchmade. Carson Optical has named Pamela Hulbert marketing and public relations manager. Her responsibilities include increasing awareness of the Carson brand and enhancing its presence in the hunting and birding industries through public relations and advertising. Hulbert has more than five years of experience in product marketing. Prior to joining Carson Optical, she was a market- Carson Optical Hires Marketing, PR Manager Callis & Associates announces the promotion of Linda Harris as creative director. In her new role, Harris will join the agency management team, while leading the creative teams. A graduate of the University of Central Missouri, Harris joined Callis 10 years ago as a graphic designer and has served as an art director and Web master. “Linda’s creative talents and extensive experience in digital and print production have been a big part of our success,” said Cliff Callis, agency president. 9 L. Harris Callis & Associ2009-05-04T15:29:01+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=15http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=15REFLECT WHO YOU ARE Rock river Arms / Entry tactical 6-position tactical stock / tactical carry handle / 16" chrome moly r-4 barrel, 1:9 twist / two stage trigger / hogue rubber grip LE Home Hunt Target reflect who you are at www.rockriverarms.com 6-position tactical stock / tactical carry handle / 16" chrome moly r-4 barrel, 1:9 twist / two stage trigger / hogue rubber grip Rock river Arms / Entry tactical2009-05-04T15:29:01+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=16http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=16Massad Ayoob Meeting Customers’ Needs In Times Of Shortage he retail firearms industry is still in the midst of the “election aftermath” run on product. Traveling the country, I’m seeing gun shops that are flat out of stock in some calibers of ammunition. There are shops that don’t have an AR-15 on the shelves, and where the entire incoming “on-order” list is already promised to eager buyers. What’s a dealer to do? Talk with your customer and analyze his needs. Satisfy those needs with another product you have at your fingertips. Once you’ve done your salesman’s job of educating him as to how the features of the product you have fit his needs, all of a sudden the substitute becomes satisfactory — or perhaps even a better choice than what he had set his heart on previously. T The driest drought in the defensive firearms market right now is the AR-15. Most manufacturers are backed up by several months, and a huge percentage of forthcoming production is already spoken for with backorders. Let’s say you don’t have a single one on the racks, and a customer comes in and says, “I’d like to buy an AR-15.” Ask a few questions to define the customer’s needs. Why does he want an AR15 in particular? If he says it’s because he already has lots of magazines and accessories for that platform and just wants another one to sock away in case they get banned, it’s likely he won’t be swayed toward another type of .223 rifle. However, there are other possible reasons customers want an AR-15. If your customer says, “I want an AR-15 because my brother-in-law says it’s what I should get,” then you have options. As the resident gun expert, your customer will soon figure out your credibility trumps that of the resident expert at the family barbecue. You’re most likely very experienced in explaining to customers — in a gentle way — why there are better choices for them than what some third-party with limited experience has advised them to buy. For the customers with an expert brother-in-law or the person who says, “I want an AR-15 because there are people predicting social breakdown, and a powerful, easy-to-shoot rifle that carries enough cartridges is suddenly making sense to me,” Ruger Mini-14 SI DIGITAL VIDEO New for 2009, the Ruger ATI Mini-14 is equipped with a six-position collapsible/side-folding buttstock from ATI. It comes with one 20-round magazine. In SI Digital, click the video logo for a look at the new Mini-14s. Offer 9mm Handguns, Ammo Substitutions P erhaps your customer wants one particular model of full-capacity, polymer-frame 9mm pistol, and you’re out of stock. The good news is there are so many variations on the theme that a brand you do have in stock won’t be that much different in capacity or performance. Glocks, Springfield Armory XDs and Smith & Wesson M&Ps are all very similar in operation and shooting characteristics. Remind your customer that if he or she were a Chicago cop buying their own service pistol (the custom with Chicago PD), they would have their choice of all three brands. Let them handle what you have, try the action and gauge the feel. Odds are that if the customer came in asking for the one brand you didn’t have in stock, he or she will be comfortable with one you do have for sale that day. When ammunition is in short supply — particularly high-tech, defensive ammo — customers are more likely to ask for policeonly ammo. Remington’s Golden Saber line and Speer’s Gold Dot series are two examples of high-tech, high-performance defensive ammunition not considered “law-enforcement only” by their manufacturers or anyone else. Both are “thoroughly street MAY 2009 proven” in police line-of-duty shootings. The FBI has adopted both in various calibers. They’ll do the job, and you can sell them without looking over your shoulder to see if you draw the ire of manufacturers. Rifle ammo in the military calibers is now hugely backlogged. If home invaders were kicking down my front door and I reached for my Sabre Defence carbin2009-05-04T15:29:01+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=17http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=17recommend the Ruger Mini-14. Almost everywhere I go, the rifle is still readily available to dealers, and you can even order it from the factory with a tactical folding stock. In the past, the big shortcoming of these rifles was Ruger’s restricting 20-round magazines to law enforcement. Last year, with the introduction of the NRA/ILA commemorative Mini-14, Ruger went back to making their reliable 20-round mags available to dealers through the normal chain of commerce for public sale. (Some states do have a 10-round limit, but if you’re doing business in one of those jurisdictions, you’ve already learned to live with that.) The Mini-14 has proven itself for decades in law enforcement. It has ample accuracy for its purpose, all the more so since Ruger invested millions in new CNC tooling on the Mini-14 production line at their New Hampshire plant. I’ve found the Mini-14 to be extremely reliable, often more so than many iterations of the AR15. It is priced favorably in comparison to most AR-15s. And there are lots of accessories available; not as many as for the AR, certainly, but more than most customers are ever likely to need. A little patience is all you need to send that particular customer out the door with a new Mini-14, extra magazines and other accessories. It’s win-win: He has the peace of mind that comes from having the protection level he perceived himself to need right now, and you have made a sale. But if I was buying now — and there were only empty spaces on the shelf where that type of ammo had been — I would have no qualms about purchasing 55-gr. full metal jacket to protect home and hearth. Tests by FBI and others have shown this particular FMJ round is not likely to over-penetrate and still delivers ample wounding power. Many in the industry have used the term “panic buying” to describe the current shortage of desirable guns and ammo. In the past, panic buying led to hoarding, which then created shortages. In the event of a shortage, would your customer rather have a substitution or go without? If you can help the customer define his real needs, and sell him something Untitled-1 1 that will genuinely serve those needs, you’ve ethically coped with the shortterm shortage. 9 www.shootingindustry.com Substitute? Go Without? Glock / Kel-Tec Dealers Fax FFL for catalog Fingertip Extensions also fits many other small pistols in .22, .25, .32, and .380 calibers. Kel-Tec / Bersa cherer upplies Inc 205 Four Mile Creek Rd. Taxewell Tn, 37879 M-1 Garand One Shot FAX 423-733-2073 Adapter MAY 2009 17 S Slug Plug #5 for The New Glock® Model 21SF2009-05-04T15:29:01+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=18http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=18Bob Delfay Retailers Use GunBroker.com To Expand Business items up for auction and prospective buyirearms retailers sell guns. Any- U.S. Web sites of any kind. one else who sells guns should be GunBroker.com currently draws up- ers place bids. Urvan cites several benefits viewed as competition. Correct? A wards of 2.7 million unique visitors per for retailers: • Access to a nationwide audience of growing number of retailers are learning month, and has more than 1.2 million this is simply not true. Here’s why. registered users and as many as 300,000 collectors, enthusiasts and other potential bidders. GunBroker.com is quickly • Helps solve short-term cash becoming one of the world’s flow problems and quickly liqlargest places to sell and buy uidate excess used gun invennew and used firearms, and a tory. growing number of retailers • Top prices from the online view the online auction site as a auctions allow retailers to offer business partner. higher trade-in prices and sell Numerous retailers have more new guns. experienced double-digit sales • Higher revenue opportunigrowth by partnering with ties resulting from transfer fees GunBroker.com, listing slowand increased store traffic. moving merchandise or special • Additional opportunities to collector firearms on GunBropromote the retailer’s business. ker.com and benefiting from Retailers confirm these the Web site’s vast audience of benefits, including Sue Bare more than two million gun enof Bare’s Sport Shop in St. thusiasts per month. Charles, Mich. Joshua Works, president of “We started listing guns on Mission Essential Inc. of HinesGunBroker.com about five years ville, Ga., is a perfect example. ago when a friend suggested we “I’m a fairly small dealer, use them to sell several highly but not as small as I was becollectible Winchesters. That fore I started using GunBroker. proved so successful that now com,” Works said. “It’s really GunBroker.com is helping firearm dealers increase their business. it’s just automatic that we list all awesome. I’m planning to sighigh-end and collectible guns nificantly increase my listings.” Others in the industry also have seized auctions daily, according to founder and on GunBroker.com. It’s worked so well on the potential of GunBroker.com. AcuS- CEO Steve Urvan. He launched the Web for us that we don’t even attempt selling port Corp. invited GunBroker.com to par- site in 1999, about three weeks after eBay higher-end guns in the store anymore because we know we can sell them faster and ticipate in its January business conferences stopped selling guns. for a much better price on GunBroto present a hands-on demonstration ker.com,” Bare said. to its top dealers. Bare says the shop’s relationship “There is no doubt in my mind with GunBroker.com has taken on a that the number of retailers taking adspecial dimension. vantage of the huge GunBroker.com “Customers in our depressed remarketplace will grow exponentially gion of Michigan come in looking over the next few years,” said Bill to sell guns. Because we know we Fraim, chairman of AcuSport. can sell them quickly on GunBroGunBroker.com is the largest online auction site dedicated to guns, hunt“Over the years, we have seen rapid ker.com, we are able to buy many of ing and related products. According to the growth in our overall traffic and in the these guns and sell them for a fair profit. Web-site measurement service, Hitwise, number of retailers who use our site,” Ur- It helps our customers and it helps us,” GunBroker.com ranks third in the U.S. van said. “They are coming to understand Bare said. Kasey McKay, owner of JoJo’s Guns “Shopping and Classifieds-Auctions” cat- that we are not a competitor, but a partner in Birmingham, Ala., said she tried egory, exceeded by only eBay and eBay who can help boost their business.” eBay and other firearm auctions years Motors. Quantcast, an online service that ago, but hasn’t looked back since joinmeasures millions of Web sites, ranks How It Works On G2009-05-04T15:29:01+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=19http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=19“Before I registered, our sales were seasonal and limited to local people who often didn’t recognize collector-grade firearms. GunBroker.com opened my small business of four employees to millions of people every month,” McKay said. McKay reports her profits are “typically 75 percent higher when I list an item on GunBroker.com versus selling it locally. I’ve never been disappointed or upset with a winning bid.” Ryan Horsley, marketing director for Red’s Trading Post, the oldest gun shop in Idaho, agrees. “Combining GunBroker.com’s 2.5 million-plus visitors each month with our increased in-store traffic, we never worry about moving inventory,” he said. “With GunBroker.com, we’re confident we can liquidate any firearm — it’s not a gamble anymore.” Horsley says the store’s presence online gives Red’s a 24-hour operation, even though the store hours are 9 to 6. “What’s really surprising is our in-store traffic has also risen as a result of GunBroker.com. There’s a steady flow of people bringing in guns to sell,” Horsley said. Other dealers report success in using GunBroker.com to move guns that were previously stuck on the shelves. In many cases, the online auction sale prices were much higher than expected. “We had a used AutoMag with a price tag of $599.99 in our store for more than three years,” said Rex Seeley of Montana Outdoor Sports in Helena, Mont. “One “ GunBroker.com gives me confidence in the continued success of my business. day, we figured, let’s post it on GunBroker.com and see what happens. Within 10 days it sold for $1,750. The buyer has now become a regular customer who regularly checks our listings on GunBroker.com.” Jerome Brewster of AAC Guns in Mooresville, Ind., has had similar success. “I bought a large collection a while back,” Brewster said. “I tried to sell it in the store without success so I took it to a gun show, but still didn’t sell it. Then I listed the whole collection on GunBrok e r. c o m . There are four days left on the auction, but if it ended right now, I would sell the whole collection at a good profit. GunBroker.com is truly an amazing tool for the retailer and the fees are reasonable.” So how does the bottom line look for dealers who use GunBroker.com? Horsley said that since registering on GunBroker. com in 2000, Red’s Trading Post has seen an increase in annual sales of more than 600 percent. Online sales now account for roughly half of the store’s total business. “Our total sales increased more than 40 percent from 2007 to 2008 and we attribute a tremendous amount of that growth to GunBroker.com,” said Matt Wilson of Tin Star Shooting Range in Weatherford, Okla. “Small shops need to realize customers aren’t limited to local inventories anymore,” McKay said. “The Internet is changing how people buy everything. Using GunBroker.com gives me confidence in the continued success of my business.” As GunBroker.com celebrates its 10th anniversary this year, it continues to increase its active role in furthering the firearms industry. “We partner with the industry through support of the NRA, NSSF, Hunting Heritage Trust, Shooting Sports Summit and USA Shooting. We are proud to host the Treasures and Traditions auctions and the SHOT Show auctions,” Urvan said. Interested retailers can learn more at www.GunBroker.com, e-mail: DealMike Kane (right), of GunBroker.com, explains the benefits of erNetwork@gunbroker. the site to gun dealers at SHOT Show 2009. com. 9 MAY 2009 19 Increased Sales ” www.shootingindustry.com2009-05-04T15:29:01+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=20http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=20Lisa Parsons-Wraith Bevy Of New .380s Are Perfect For Pocket And Purse C arrying a concealed firearm is a lesson in compromise. Women have to strike the perfect balance between form and function. They want maximum firepower and minimum weight. Everyone is willing to sacrifice a bit of comfort for safety, but, in the end, a firearm only provides protection if you’re willing to make a commitment to carry it — especially on the body. For most women, that rules out a large-frame gun in a powerful caliber, like the .45. Women do successfully carry this type of firearm, but many more find it much more comfortable to carry a lightweight pocket pistol, like the .380. The .380 seems to be the caliber for 2009, with several major manufacturers introducing new models this year. Here’s a look at a few recently introduced .380s that are giving women excellent concealed-carry options. The .380 ACP Micro Desert Eagle pistol from Magnum Research is their smallest pistol to date. The .380 ACP Micro Desert Eagle pistol (left) from Magnum Research and the Kahr KP3833 are ideal for concealed carry. The 6-shot, double-action-only pistol has an overall length of 4.52" and a height of 3.71". Weighing less than 14 oz., the width of the micro is just .9". A nickel Teflon finish, gas-assisted blowback system and hammer-forged barrels round out this little pistol. Kahr Arms, a personal favorite for reliable and affordable pistols, has also entered into the .380 market with their Kahr KP3833 pistol. This DAO pistol is super lightweight, weighing just under 10 oz. The polymer-frame KP3833 sports a matte stainless steel slide, and is .75" wide. Overall length on the 6+1 capacity gun is 4.9" and height is 3.9". Features include a lockbreech, Browning-type recoil lug and a passive-striker block. Each KP3833 ships with two 6-round stainless steel magazines. A version with tritium night sights is also available. More .380s From Walther, SIG W alther added to its .380 offerings with the Pistol Kompakt PK380, based on their popular P22 pistol. The PK380 is available in four versions: the PK380 First Edition Model, twotone model, standard black model and the black PK380 set with laser. The First Edition model is a limited run of 2,000 guns and will sport a “First Edition” marking on the left side of the slide. First Editions have a matte black finish, and will ship with a nylon holster and two magazines. Common features on all four models include an 8+1 magazine capacity, a polymer grip and a steel frame, slide and barrel. The PK380 is the largest and heaviest of the new .380 bunch with an overall length of 6.5", a width of 1.2" and a weight of 19.4 oz. Standard features include a Picatinny-style accessory rail for optional lights and lasers, external hammer, ambidextrous magazine release and an ambidextrous manual safety. SIG fans will be happy to learn that SIG SAUER has also jumped on the subcompact .380 bandwagon. Their offering is the 6-round capacity SIG P238 built on an anodized alloy beavertailstyle frame with fluted aluminum grips. Overall length is 5.5", height is 3.96" and weight is 15.2 oz. The stainless steel slide features slide serrations, and the contrast or SIGLITE Night Sights are removable and adjustable for windage. Available in Nitron or The SIG SAUER P238, designed for concealment, has an aluminum frame and stainless steel slide. natural stainless finishes, the P238 ships in a lockable hard case with one magazine. Most of these .380s were introduced at the SHOT Show and have begun shipping. Accessories for these little guns should be readily available by summer, and holsters should be easy to find. Mitch Rosen is already making pocket and belt-slide holsters, while DeSantis has leather IWB holsters. 20 MAY 2009 Read SI DIGITAL www.shootingindustry.com2009-05-04T15:29:01+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=21http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=21Beat The Cold HE Outdoor Apparel recently introduced their C4 System, a high-performance technical garment system that is warm, waterproof, wind-resistant and whisper quiet. C4 is offered in Realtree AP HD Camouflage, and consists of jacket, pants, vest and accessories specially tailored for women hunters. SHE’s designers really put a lot of thought into women’s needs, coming up with a zipper attachment system that joins the vest and pants together to create stylish, form-fitting bibs that retain heat and keep moisture out. The design keeps the zipper system out of sight, but easily accessible, allowing the vest and pants to be quickly separated and rejoined in the field. To maximize fit and ease of motion, the vest sports Neoprene side panels and adjustable shoulder straps. Other thoughtful details include hidden leg cinches with calf-length zippers for over-the-boot coverage, waterproof zippers on thigh pockets and seat pockets, and knee darts www.shesafari.com for flexibility. The C4 System’s jacket maintains body heat without heavy bulk. Neoprene cuffs, neoprene neck collar, cinch cords on the hood and inside cinch-waist draw cords ensure a secure fit to keep out the cold. A harness slit in the upper back of the jacket allows the use of a safety harness when hunting from treestands. The C4 system is complemented by high-performance gloves and the SHE Beanie, which features a slit for a ponytail. SHE Outdoor apparel wanted to get this system right, so they consulted with professional hunters Kandi Kisky, Vicki Cianciarulo and Brenda Potts to make sure that no detail was overlooked. For more information, visit www. shesafari.com or call (281) 448-4860. 9 S See the difference? How about now? Airguns that look, feel & handle like a firearm— but cost less to own & shoot. Ideal for in-home target practice! 44 per rd ¢ 1 per rd ¢ Double your sales with airgun lookalikes (There’s no shortage of airgun ammo) We have what your customers want Ventur the power of air www.AirVenturi.com 216-292-2570 • dealers@AirVenturi.com WE’RE CALLING YOU OUT TO THE SHOOTING INDUSTRY MASTERS! Page 37 MAY 2009 21 www.shootingindustry.com2009-05-04T15:29:01+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=22http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=22Commander Gilmore A New Target For The Brady Bunch: “Assault Sandwiches” R emember when Florida passed their “shall-issue” concealed weapons permit legislation, and all the gun-grabbers wailed about Wild West shootouts on every corner and rivers of blood in the streets? Well, that didn’t happen. In fact, armed crime has plummeted since then. But recent gruesome events remind us that guns aren’t the only violent devices! What about those Assault Sandwiches? In Port St. Lucie, Fla., police reported the arrest of a 20-year-old man accused of throwing a sandwich — a big, juicy one — propelling it directly into his girlfriend’s face during an argument. News accounts did not reveal details of the sandwich’s capacity or if it could be rapidly reloaded, but they noted this was the third in an epidemic of sandwich assaults! A few short weeks before the Port St. Lucie incident, a Vero Beach man was arrested after smashing — yes, the report said “smashing” — a fully loaded cheeseburger into his girlfriend’s face. Only a couple of months before that, in the same area, another man went to jail on a battery charge after sideswiping his girlfriend’s face with — you guessed it — a sandwich, knocking her glasses off! We are sure the new administration will be quick to enact “common sense” assault-sandwich control measures to keep these culinary weapons out of the hands of children, idiots, terrorists and boyfriends! Illustration by Nick Petrosino We know what the atom-benders at the University of Tokyo do for grins and giggles: They built the world’s smallest ramen-noodle bowl. The bowl, measuring one twenty-five thousandths of an inch, can only be seen by a powerful microscope. Mechanical engineering professor Masayuki Nakao said he and his students did it for fun, and for the experience of “carving nanotubes,” a hollow-tube material that is one ten-thousandth the thickness of a human hair. Of course, the noodle bowl had to have noodles in it, so they filled it with carbon nanotube noodles measuring one-12,500th of an inch in length, and 1.25 millionth of an inch thick. Nakao said it was challenging and fun to create the noodles and make them curl up in the bowl properly, but “they are not edible.” The group made no recommendations 22 MAY 2009 Small Portions regarding an appropriate sauce, and there are no plans to make nano-chopsticks. Retired police Chief John Comparetto says he was robbed by the new title holder of “Dumbest Crook in Pennsylvania.” Comparetto reported he had just exited a stall in the men’s room of a convention center in Harrisburg when a scruffy suspect pointed a gun in his face and demanded money. Unarmed, Comparetto made the wise choice of the moment and handed over his wallet and cell phone. But, he said, he did so believing he would get them back shortly. Why? Well, he was there attending an event along with 300 narcotics officers from all over the state. Quickly gathering a large and enthusiastic posse, Comparetto and his pals intercepted the suspect, oh, maybe 90 seconds later. He was exuberantly disarmed, cuffed and express-laned into Dauphin County One Dumb Crook Prison. As the unnamed 19-year-old was led out of arraignment, a reporter asked for a statement. “I’m smooth,” he said. We’re assuming he was referring to a lack of folds and creases in his brain. If you want to be politically correct, the next time a Jihadi suicide bomber blows himself up at a bus station, don’t call it a “terrorist attack” or an act of “terrorism.” Janet Napolitano, our new secretary of Homeland Security, has banned those words from use. Instead, these incidents will be referred to as “man-caused incidents” or “man-caused disasters.” But just watch! By the time you read this, she will have recognized her own political incorrectness and changed the verbiage to “person-caused disasters,” or maybe “person-caused occasions of unpleasantness.” 9 Silly Semantics Read SI DIGITAL www.shootingindustry.com2009-05-04T15:29:01+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=23http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=23P R IC E . N IO T C U D O R P D R A S TA N D Q UA LI T Y R IF LE S . C E P -S IL M T, IL U B C U S TO M led on to fight cal by economic crisis was young nation paralyzed ic During World War II, a es in uncertain econom . Today, we find ourselv nts fro two on l evi d nte unprecede & Tool truction. Lewis Machine s similarly bent on our des times and facing enemie e GTH on the hom front lder of UNITY and STREN bui a as lf itse es prid Company front lines. FINEST FIREARMS for the as well as a builder of the otent, home defense or sho ernment, law enforcem Whether for military, gov with your current and rs complete compatibility ing sports, only LMT offe -spec QUALITY rifle ivers a custom-built, mil ongoing needs. LMT del production price. upgrades at a standard with the tactical accessory OM LMTD EF EN SE .C61 264 Milan, IL 1305 11th Street West, 309.787.7193 (T) 309.787.7151 • (F) sales@lmtdefense.com IFI ED ISO 90 01:2 00 0 CE rT www.shootingindustry.com MAY 2009 232009-05-04T15:29:01+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=24http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=24L.E. and military personnel converge on the SHOT Show’s Law Enforcement & Tactical Gear sections. 2009 By Suzi Huntington How To Best Serve Your L.E. Customers E ven police agencies are not immune to the current economic crisis. Ammunition contracts are being cancelled, new gun purchases are being put on hold, training budgets are being curtailed — and, of course, general belt-tightening also applies. Despite this, cops from around the country attended the 2009 SHOT Show in droves. They were there to check out new products, but were also drawn by the National Shooting Sport Foundation’s (NSSF) law enforcement-specific training seminars. “The SHOT Show is now the second largest law-enforcement event in the nation,” said Chris Dolnack, NSSF senior vice president. “In order to draw more officers to the show, we made a real effort to MAY 2009 reach out to the law-enforcement market with seminars geared toward instructors and tactical officers.” The result: There are a lot of savvy L.E. customers who will be coming into your store looking for things they already know about. Smart dealers can profit from this dynamic. Here’s how. First, stick to the basics. Now is not the time to try to sell exotic, high-ticket items, unless you’re responding to a specific request. Got a yearning to see that $20,000 infrared, night-ops, laser-sighted scope in your display case? Be strong and just say “no.” However, if you have an opportunity at a good deal on a pallet of 9mm ball ammo from ATK, grab it. Ditto for just about anything in the “must-have-it” category of standard police-duty accessories, including flashlights, uniforms and accessories, duty-belt gear and affordable binoculars, knives and tools appropriate for police use. Also, nearly everything AR rifle-related, including stocks, sights, uppers, triggers and good-quality, 20-round magazines, is a good investment. Additionally, don’t neglect high-tech goodies. TASER has expanded its product lines with consumer-related models that also work for off-duty carry. Consider Kimber’s Pepper Blaster for both duty and civilian sales. Smith & Wesson continues to beefup its M&P line. In pistols, compact and full-size M&P pistols, in all calibers, are now available with an optional framemounted ambidextrous thumb safety. 24 Read SI DIGITAL www.shootingindustry.com NSSF2009-05-04T15:29:01+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=25http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=25Mossberg’s short-barreled shotguns will keep your L.E. sales strong. They’re also a good choice for home defense and cops know it. Ditto for your civilian customers. www.mossberg.com. The M&P15 rifle series has three new AR-15 style rifles. “Over 489 domestic law-enforcement agencies have adopted or approved the M&P pistol for duty use. The M&P pistol also continues to penetrate the international market,” said Mike Golden, S&W president and CEO. In M&P rifles, Golden reports, “over 213 domestic law-enforcement agencies have approved or adopted the M&P15 rifle for duty use. We also introduced at SHOT Show the M&P4, a fully automatic capable version of the M&P tactical rifle, designed exclusively for lawenforcement and military applications.” Visit www.smith-wesson.com. FNH USA continues to aggressively address the L.E. and civilian markets, announcing three new promotions for its stocking dealers. The Select Dealer Packages are built around the SCAR 16S, FNH rifles, carbines and pistols. Depending on participation level, dealers can be rewarded with products valued from $800 to $2,900-plus, and extensive FNH USA Dealer Day support. Visit www.fnhusa.com. BLACKHAWK! Products Group has launched TRADE-UP, a program that allows its dealers to adjust their retail product mix without the loss of profit margin associated with either closeouts or write-offs. BLACKHAWK! dealers can TRADE-UP any poorly performing, non-BLACKHAWK! gear that has become stagnant on their shelves and replace it with BLACKHAWK! gear of a similar category. Contact BLACKHAWK! at 1-800-6945263 or visit www.blackhawk.com. At the show, Kimber continued its support of the Los Angles Police Memo- rial Foundation. Kimber owner and CEO Leslie Edelman presented a check for $40,000 to the foundation. The presentation marked the continuation of a partnership begun in 2007 based on sales of the Kimber SIS .45 ACP pistol. For each SIS sold, Kimber contrib- Safariland: More Products, Enhanced Service A t SHOT Show 2009, BAE Systems Products Group announced it combined its law-enforcement and security-product brands into a single organization: Safariland LLC. “Through the acquisition of more than 20 different industry-leading product brands over the past decade, Safariland has evolved into a world leader in law-enforcement and security products,” said Scott O’Brien, Safariland’s president. “Safariland is one of the most recognized names in the law enforcement industry today.” Prior to consolidation, the company’s branded products were manufactured by independent businesses and separately marketed. These include American Body Armor, Second Chance, Protech, Defense Technology, Bianchi, Monadnock and Hatch, and others. According to O’Brien, by uniting the law-enforcement brands under the Safariland banner, the company is better positioned to deliver more innovative products and solutions, while enhancing service. “We are committed to fostering a one-company culture to deliver exceptional value for our customers,” O’Brien said. “Safariland will provide the law-enforcement and security markets with the same top-quality products we’ve manufactured for years, but now through one streamlined organization.” Officials say the most evident change in Safariland’s organization will be seen in how the company goes to market. The new Safariland will promote its products to specific end-user customer segments based on the customer’s specific operation: Patrol, Duty, Tactical, Corrections, Security, Forensics and Shooting Sports. Relevant products from eight different categories will be aligned and offered within each customer segment, thereby making it easier to select and purchase products based on the user’s mission. Visit www.safariland.com. Russ Thurman Magnum Boots is using cutting-edge technology to cootie-proof your tootsies. Their ion-mask process makes their boots more than waterproof — it makes them hydrophobic. www.magnumboots.com. www.shootingindustry.com Scott O’Brien, Safariland2009-05-04T15:29:01+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=26http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=26utes $15 to the foundation, which helps officers and their families. The donation brings Kimber’s support of the foundation to $75,000. Visit www.kimberamerica.com and www.lapmf.org. In addressing the L.E. market, always consider this important point: As law enforcement goes, so goes the civilian side of your retail sales. If cops use it, chances are pretty good the rest of your customers will be interested. For evidence, just look to Glock. Or how about .40 S&W, Streamlight, SureFire and pepper spray? Sales in the law-enforcement community established many of these products as trends and the brands as best sellers — and we’d argue that over-the-counter retail sales to Mr. and Mrs. Homemaker now are the biggest markets for these categories. Are you fully profiting from these product areas? If not, now is the time. While many dealers are tightening their belts, letting inventory dwindle, ignoring new-product announcements and generally waiting and seeing, dealers and L.E. distributors who attended SHOT were buying! Don Hacklander, owner of San Diego Police Equipment Co., an icon in the L.E. industry, has been in the market for over 25 years. “It never fails: A downturn in the economy sends many dealers running to hide. And that’s a big mistake,” Hacklander said. “If you’re going to stay in the business, then you have to do business. I’m at the SHOT Show renewing relationships, getting hands-on with new products, assuring manufacturers I’ve worked with for years that I’m on their side and will continue to work hard with them, and keeping my ear to what’s hot, what’s selling and what savvy people are predicting — and it always pays off.” Seconding that opinion was Les Baer, of Les Baer Custom. “Are you kidding?” Baer laughed. “I’m not going to hide. I’m expanding, reaching out and definitely catering to my L.E. customers. I’ve even added a new AR model, the Police Special Custom 16" AR .223. It’s more affordable than our high-end rifles and is geared specifically to patrol cops, both for the job they do and for their budgets.” Baer’s energy mirrored what was seen in the L.E. section of the show. The booth of Shooting Industry’s sister publication, American COP, was near the booths of BLACKHAWK!, FNH USA, Streamlight, LaserMax and a host of oth- Do Business Tiny is in when it comes to carry guns, and many cops carry backup or “second” guns. Ruger’s new LCR has a polymer frame and innovative lock work. This is a classic crossover product. www.ruger-firearms.com. This setup from Meprolight shows their tritium “dot” sight and magnifying optic attachment on a rail. This display will attract your cop customers and is a natural for all AR rifles being sold. www.kimberamerica.com. These cuffs from ASP are color coded for a reason. In jails, blue might mean a new prisoner, orange en route to the hospital or yellow a dangerous fellow. www.asp-usa.com. 26 MAY 2009 Read SI DIGITAL www.shootingindustry.com2009-05-04T15:29:01+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=27http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=27er big names. One thing obvious to anyone paying attention was those booths were busy! New products, new packaging, new training ideas and, most important, energy flowed from their displays. Therein lies a lesson for retailers and distributors. If companies — strong pillars in our industry — are committed to “being there for our customers,” as Mike Noel, the head honcho of BLACKHAWK! said, then that’s a focus to adopt for success. Harness that energy and commitment in your own business and “be there” for your own L.E. customers. 9 Your Marketing Backup merican COP is a marketing research tool for your business. Our new, all-digital editions — where entire issues are available online — offer searchable articles, hot-links to company Web sites mentioned and insight into gear, training, trends and concerns from all facets of law enforcement. And, this powerful tool is free. You just need to use it! Go to www.americancopmagazine.com, click on the pageturning magazine and check it out. Consider it your backup www.americancopmagazine.com in the field. A The Author uzi Huntington is the managing editor of FMG’s American COP magazine. She recently retired from the San Diego Police Department after more than 22 years working in a variety of assignments. She may be reached at suzi@ americancopmagazine.com. S Kahr’s new P380 is one of the new breeds of compact autos meant specifically for deep concealed carry or backup. At only 9 oz. and holding seven rounds, it’s sure to entice your L.E. customers. www.kahr.com. What Your Customers Are Reading Now! Y our customers look to FMG Publications’ four sister magazines to find out what’s hot in all things shooting related. Here are the stories they’re reading this month. “I recently got a pistol that is as good a pistol as I have ever owned . ” Find out about this “magnificent mechanical device” in “Sublime Steel Artistry: When Less Is More” in the May/June issue of American Handgunner. “Modular Magic: SIG’s P250 .45 ACP,” in GUNS Magazine’s June issue, profiles SIG’s newest offering, finding it to be “a pretty cool little defense/carry/duty gun.” “I’ve resisted spending money on clothes that could be spent on guns and ammunition . ” What tactical clothing changed writer Richard Mann’s mind? Find out in the American Handgunner Special Edition in “EOTAC Clothing: A Uniform for Handgunners.” In the “Reality Check II” column in the May/ June issue of American COP, Clint Smith of Thunder Ranch tells readers his favorite “Clint-Gear” — from lights to support gear — and why he uses these necessities daily. Dealers, to stock these FMG titles in your store, contact FMG’s Distribution Manager, Sergio Jauregui, at 1-800-597-8065. For a look at the magazines, visit www.fmgpublications.com.2009-05-04T15:29:01+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=28http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=282009-05-04T15:29:01+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=29http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=29NEW PRODUCTS Company Phone # Website 2009 SI DIGITAL Text First Line Text Text First Line Text Hot Link LAW ENFORCEMENT/TACTICAL GALLERY latest in firearms, gear and ammunition. What follows is a sampling of some of the standout L.E./Tactical offerings. We’d like to know what new products you think will jump off the shelves in 2009. Let us know by eCompany # mailing our staff at:Phone editor@shootingindustry.com. Website SI DIGITAL Text First Line T he Law Enforcement/Tactical Text section at SHOT Show gets bigger every year — and the increasing number of L.E.-specific products in the marketplace proves it. Distributors, dealers and other industry buyCompany Phone ers at # the 2009 show were eager to handle the Website SI DIGITAL Hot Link Hot Link Text First Line Text Company Heckler & Koch Phone # P30L Website SI DIGITAL Heckler & Koch’s P30L (Long) slide Insight Tech-Gear WX150L The WX150L (Weapons X-Treme 150 Lumen LED/Laser light) is a multifunction tactical rail-mounted LED light/laser. Features include a 150-lumen, high-output LED, integrated laser, windage and eleText First Line vation adjustments and an ambidextrous toggle switch. Double tapping the toggle Text switch in any direction initiates a debilitating strobe effect. Modes are constant, momentary and strobe. The WX150L fits all standard rails, is water resistant and weighs 4 oz. Text First Line Ridge Text Outdoors USA Air-Tac Plus Hot Link and barrel is a half-inch longer than the P30, H&K’s police and security pistol. It features a special grip frame with interchangeable backstraps inserts and lateral plates; ambidextrous controls include dual slide releases, magazine release levers and a serrated decocking button located on the rear of the slide. The P30L has a Picatinny rail, loaded-chamber indicator and a self-decocking, double-action hammer with a firing pin block safety. Ridge introduces the Air-Tac Plus, designed from the Original Air-Tac with updated appearance, better fit and more comfort and durability. The Air-Tac Plus is lightweight, non-metallic with breathable mesh nylon and features the New Generation Outsole. Heckler & Koch Company (706) Phone568-1906 # www.hk-usa.com Website SI DIGITAL DIGITAL SI Insight Tech-Gear 1-877-744-4802 www.insighttechgear.com SI DIGITAL Ridge Outdoors USA Company (352) Phone357-2669 # www.ridgeoutdoors.com Website SI DIGITAL DIGITAL SI Hot Link Link Hot Hot Link Hot Link Link Hot www.shootingindustry.com MAY 2009 292009-05-04T15:29:01+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=30http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=30SIG SAUER SIG556 Classic The SIG556 Classic semiautomatic rifle in 5.56 NATO features a full-length gas piston with a two-position gas valve, Swiss-type folding stock and a polymer forend. The SIG556 Classic’s steel receiver features a Picatinny rail with a SIG SAUER Mini Red Dot Sight and combat-style hooded front and flip-up rear sights, a 17" cold hammer-forged barrel, redesigned alloy trigger housing, AR-style magazine and flash suppressor. Two 30-round polymer magazines with connector are included. Command Arms Accessories SIG SAUER SI DIGITAL Count Down Magazine (603) 772-2302 www.sigsauer.com Hot Link FNH USA FNAR The FNAR — available in standard or heavy models — is chambered in 7.62x51mm NATO and offers an ambidextrous magazine release and a standard contour 20" cold hammerforged MILSPEC fluted barrel with hard-chromed bore and target crown. Ten and 20-round detachable steel box magazines are available. A one-piece, receiver-mounted MIL-STD 1913 optical rail comes standard, with a trio of similar accessory rails attached to the stock’s forend. Optional accessories include rings, scope and a bipod. Text Line The First Count Down .223 magazine from CAA has a visual, color-coded indicator on Textthe back and bottom, showing the number of rounds left in the magazine. When 30 to 20 rounds are in the magazine, there is a green background. A yellow background appears when there are 19 to 10 rounds left, and a red background indicates 9 to 1 rounds. The numbers are self-illuminated for low-light conditions and the operator does not have to shift positions to see the indicator. The magazine and round-count indicator are both ambidextrous and ergonomic. Command Arms Accessories (267) 803-1518 Company www.commandarms.com Phone # SI DIGITAL Website Hot Link FNH USA (703) 288-1292 www.fnhusa.com SI DIGITAL Hot Link Para USA Tactical Target Rifle Para USA (954) 202-4440 www.para-usa.com SI DIGITAL The Para Tactical Target Rifle features the Delayed Impinged Gas System and Manifold Injector System. The Rapid Deployment Stock, when folded, reduces the overall length of the 5.56 NATO rifle by almost 10 inches. Features include a five-position sliding stock, flip-up front sight and adjustable flip-up rear sight. Weight is 7.6 lbs. Burris Optics Text First Line Sight AR-332 Prism TextThe AR-332 Prism Sight is a compact, 3x tactical prism sight that is waterproof to 5 meters. The AR-332 features the Ballistic/CQ reticle, a close quarters reticle that performs at long range with Ballistic Plex-style drop compensation, integrated lens covers, multicoated lenses and a Picatinny rail-mounting bracket. Also mounts on an AR carry handle. Hot Link Savage Arms Model 10 Savage Arms New to Savage’s law-enforcement line, the Model 10 FCP and Model 10 Precision Carbine feature the AccuStock and AccuTrigger and are available in .308 Win. and .223 Rem. The 10 FCP has a 24" heavy, fluted barrel. The carbine has a 20" medium-contour barrel. 1-866-233-4776 www.savagearms.com SI DIGITAL Burris Optics Company (970) 356-1670 Hot Link Phone # www.burrisoptics.com Website SI DIGITAL Hot Link 30 MAY 2009 Read SI DIGITAL www.shootingindustry.com2009-05-04T15:29:01+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=31http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=31LaserMax Text First Line Sabre Lasers The Sabre lasers, for polymer-frame Text pistols, are a laser in an ergonomic stabilizing grip, positioned at the rear of the pistol frame. Compatible with most holsters, the model LMS-SA-GF will fit the Glock models G17, G17L, G18, G22, G24, G31, G34, G35 and G37. The model LMS-SA-GC will fit Glock models G19, G23, G32 and G38. 5.11 Tactical Series Station Windbreaker The Station Windbreaker delivers wind and rain resistance to lessen windchill. Constructed of soft, peached microfiber, the lightweight fabric repels stains, soil and fluids. Full-length underarm gussets permit maximum range of movement. Features include dual pen pockets, ergonomic hand entry pockets and spandexenhanced ribbing at the neck, cuffs and waist. The Station Windbreaker comes in fire navy. ASP LeverLoc Baton The LeverLoc Baton features four heat-treated levers to assure extension, two sets of opposing internal lugs for positive lockout and retention grooves that allow opposing locking lugs to cam free. The baton is forged from 4140 steel, features foamed vinyl, DuraTec or Wavemaster grips, fits all Tactical Baton scabbards and is closed with a simple twist. LaserMax 1-800-527-3703 Company Hot Link 5.11 Tactical Series 1-866-451-1726 www.511tactical.com SI DIGITAL ASP www.lasermax.com Phone # Website SI DIGITAL 1-800-236-6243 www.asp-net.com SI DIGITAL Hot Link Hot Link GREAT WINCHESTER DEALS! Item#: 534154140 Caliber: 44-40 Capacity: 10+1 BBL: 20” Stock: Walnut, Satin, Grade II/III Checkered with Pistol Grip Item#: 534154141 Caliber: 45 LC Capacity: 10+1 BBL: 20” Stock: Walnut, Satin, Grade II/III Checkered with Pistol Grip Item#: 534153142 Caliber: 45-70 Capacity: 1 BBL: 24” Stock: Walnut, Checkered, Straight Grip, Schnabel Forearm $ 128999 each EXCLUSIVE 1892 DELUXE TAKE-DOWN “LIMITED SERIES” The Model 1892 weighs around six pounds, and it is an easy handling levergun, perhaps the best ever. In addition to being a great gun for Cowboy Action Shooting, the Winchester Model 1892 makes a fine close range deer rifle when properly loaded. These Davidson’s Exclusives feature a grade II/III satin walnut checkered pistol grip and a 20” tapered octagonal barrel. Separates Easily Without Tools! 1885 HIGH WALL SPORTER $ 95999 each EXCLUSIVE Many consider the Winchester model 1885 to be the most proven model ever made. This Davidson’s Exclusive features a straight grip style Schnabel forearm, finished in a satin walnut, oil-type and finely checkered at the grip and forearm. The full octagon, semi-heavy barrel is 24” long and deeply blued. Don’t miss out on these great deals, supplies are limited to quantities on hand. www.davidsonsinc.com www.shootingindustry.com 800-367-4867 CALL TODAY Does Davidson’s GuaranteeD Lifetime Replacement make that much of a difference? I T W I L L W H E N YO U N E E D I T ! MAY 2009 312009-05-04T15:29:01+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=32http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=32QuiqLite Pro Dual LED The QuiqLite Pro Dual LED is a handsfree, 100-percent concealed light source that clips to your uniform shirt pocket. Features include a dual-adjustment rotating light “arm,” a new safety strobe providing 50-plus hours of light and water-resistant housing. Four models are available: Pro Dual White LED, Pro White/Red LED, Pro White/Blue LED and Pro Ultraviolet/White-I.D. Check. 1/6/09 10:11 AM Page 1 QuiqLite 1-866-496-2506 www.quiqlite.com 185.25117 Hot Link Shooting Industry Feb09 SI DIGITAL FailZero Tactical AR, 1911 Text First Line Upgrade Kits Text FailZero AR and 1911 kits feature replacement components that never require lubrication. Tested by the military, this MilSpec Quality AR bolt/carrier and hammer kit features EXO technology, a durable coating that provides permanent lubricity to metal components. The Extreme Duty kit also features a coated upper and charging handle for >30K rounds. FailZero 1-866-214-6926 Company SI DIGITAL www.failzero.com Phone # SI DIGITAL Website Hot Link Hot Link Once your customers discover the value of reloading with Starline brass, you know they’ ll be back for more. Colt Manufacturing Co. Text First Line Model O8011XSE QUALITY Starline brass is American made and backed with a national marketing campaign. Customers ask for Starline by name. INNOVATION With more than 80 calibers to choose from, Starline offers your customers the standard favorites, as well as innovative and unique calibers. View a complete list of Starline calibers on our web site at www.starlinebrass.com. We ship directly from our manufacturing facility, so your order usually will go out the very next day. To find out how you can become a Starline dealer, call us toll-free at 1-800-280-6660 or visit our web site – SERVICE Text The Model O8011XSE Colt Combat Elite, another upgraded Colt classic, is chambered in .45 ACP. Pistol features include slim, double-diamond rosewood grips, a Smith & Alexander upswept beavertail grip safety, Colt single-side tactical safety, front and rear slide serrations, white-dot carry sights, skeletonized three-hole trigger and combat hammer with elongated slot. Capacity is 8+1. www.starlinebrass.com Colt Manufacturing Co. Company 1-800-962-COLT Phone # www.coltsmfg.com Website SI DIGITAL Hot Link SI DIGITAL Hot Link © 2009 Starline Brass Give your customers what they want. Give them Starline. 32 MAY 2009 Read SI DIGITAL www.shootingindustry.com2009-05-04T15:29:01+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=33http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=33Revision Eyewear Sawfly-TX Tactical Eyewear Mantis Knives MF-4cm Chaos 2 The second in the series of Chaos models, the MF-4cm Chaos 2 is constructed of 1/4"-thick laser-cut 154CM stainless steel, and measures 8 1/4" overall. Blocks of G-10 are secured directly into the tang with 440 stainless screws. The Sawfly-TX Tactical Eyewear System is a next-generation ballistic spectacle with communications and headset compatibility and custom lens shapes. The Sawfly features a weightless frame with ultra-thin arms that maintain the seal between the wearer’s headset and ear. Adjustable arms and lowprofile design are compatible with helmets, weapon sights and NVGs. The Pro Lens is designed for high-activity missions where big airflow provides superior fog protection. Tuff Products C2 TASER Holster Model #1202 Tuff’s Slim Profile Ambidextrous C2 Taser Holster holds the C2 Taser. Featuring an ambidextrous design, the holster has a non-stretch thumb break and heavy-duty 1 3/4" or 2 1/4" metal clip. It is designed for outside- or inside-the-waistband carry and is available in black nylon, black basket weave and black plain. Mantis Knives (714) 701-9136 www.mantisknives.com SI DIGITAL Revision Eyewear (603) 436-1748 www.revisioneyewear.com SI DIGITAL Tuff Products 1-877-883-3776 www.tuffproducts.com SI DIGITAL Hot Link Hot Link Hot Link www.EllettBrothers.com 267 Columbia Ave. 1-800-845-3711 Chapin, SC 29036 TRISTAR YOUTH COMBO •Semi-auto •Advantage Timber HD® stock & forend •20 ga. 3" •24" bbl. Order #0129639 PARDNER® TURKEY-YOUTH •Single-shot •American hardwood stock, Mossy Oak® Break Up® finish •20ga. 3" •22" Full bbl. Order # 0111742 SPORTING-YOUTH •Semi-auto •Walnut stock w/ Mossy Oak® Obsession™ finish •20ga. 3'' •22'' VR bbl., M/IC/F Order # 0125840 www.shootingindustry.com MAY 2009 332009-05-04T15:29:01+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=34http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=34Bust A Cap Full-Size Flashlight Caps Bust A Cap is a rapid-entry tool that attaches to full-size Streamlight and Mag-Lite flashlights and batons to break glass. Used by police, fire and government agencies, Bust A Cap delivers a tactical and safe entry or exit from an automobile or house. The cap is manufactured in the U.S., made from steel, applies in less than a minute and will break glass with one tap. Bust A Cap (949) 752-8100 www.bustacap.net SI DIGITAL EOTAC Women’s Tactical Pant The Women’s Operator Grade Lightweight Tactical Pant is made of lightweight, durable, fade-resistant all-cotton ripstop, repels both water- and oil-based spills and is ideal for hot climates. Critical seams are double-needle stitched. The Action Waist accommodates an insidethe-waistband holster, and front pockets accommodate a pocket holster. Pant legs allow access to an ankle holster and can be worn with boots. Available in sizes 0-18 with inseams of 32" and 36" in khaki, black, navy and OD green. Hot Link EOTAC (803) 744-9930 www.eotac.com SI DIGITAL Hot Link Crimson Trace Modular Vertical Text First Line Foregrip The Modular Vertical Foregrip (MVFText 515) provides three tools: a tactical vertical foregrip, a white light and a laser aiming system (laser can be made infrared for military and special units). Polymer grip panels are mounted onto an aircraft grade, 6061-T-6 aluminum, hard-anodized tang and feature independent activation switches. The MVF-515 can be programmed for momentary laser or light, strobe laser or light, or constant-on. Two CR-123 batteries provide over 4 hours of light illumination and 48 hours of laser illumination. Crimson Trace (503) 783-5333 Company Hot Link SI DIGITAL Hot Link www.crimsontrace.com Phone # Website SI DIGITAL 34 MAY 2009 Read SI DIGITAL www.shootingindustry.com2009-05-04T15:29:01+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=35http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=35Weaver Text First Line Tactical Rings Text The Weaver Tactical Rings offer six points of contact. They are constructed from aircraft-grade aluminum and feature the Weaver cross-lock design. They are available in 1" high matte, 1" extra-high matte and 30mm matte models, and fit a broad range of firearms. Gould & Goodrich Text First Line B873 Holster Text The B873 holster will accommodate firearms with attached Streamlight M3, M6, TLR-1 or TLR-2. The holster features a dual-use belt-mounting system that will accommodate belts up to 1 3/4" wide. Dual-belt slots allow for strong-side forward cant, or cross draw for off-side carry, ensuring the holster rides high and close to the body. Molded from topgrain vegetable-tanned cowhide, the holster offers a recessed snap closure that prevents unnecessary contact with the weapon’s finish. Barnes Bullets Tactical/L.E. Bullets The RRLP (Reduced Ricochet, Limited Penetration) lead-free bullets feature a powdered-metal, copper-tin core inside a guilding metal jacket. Available in 5.56mm, 7.62mm and 7.62x39mm. The all-copper TAC-X rifle bullets are designed for controlled double-diameter expansion. Available in 5.56mm, 6.8mm, .308, and 7.62x39mm. The 100-percent copper TACXP pistol bullets, for lead-free practice, are available in .380 ACP, 9mm, .38 Special, .357 SIG, .357 Magnum, .40 S&W, .45 GAP and .45 ACP. TAC-LR Long Range bullets, manufactured from pure, free machining brass, are available in 50 BMG. Weaver Company SI DIGITAL 1-800-635-7656 Phone # www.weaver-mounts.com Website Hot Link Gould & Goodrich Leather Company 1-800-277-0732 Phone # www.gouldusa.com Website SI DIGITAL Barnes Bullets 1-800-574-9200 www.barnesbullets.com SI DIGITAL Hot Link Hot Link Streamlight C4 Strion LED Rechargeable Light The lightweight, aluminum C4 Strion LED Rechargeable Light offers three microprocessor-controlled variable light intensity modes and a strobe function. The light’s power LED has a 50,000-hour life, with a runtime of up to two continuous hours at the high setting, and is shockproof and mounts to weapons. The light features a multifunction, push-button tactical tail button switch, allowing for onehanded operation. Weight is 5.22 oz. Aimpoint CompM4s Aimpoint announces a variation of its CompM4 sight, the CompM4s, featuring a low-mounted battery compartment, giving the sight a lower overall profile. The CompM4s feature Aimpoint’s Super ACETTM diode circuitry, allowing the sight to run constantly for up to eight years on a single AA battery, 2 MOA dot size, a 16-position manual switch with seven night vision-compatible settings and nine daylight settings. The sight is waterproof and comes equipped with Aimpoint’s QRP2 Picatinny rail mount. Galco Gunleather Halo Galco’s Halo belt holster allows practical concealment of a firearm with a tactical light attached. The holster is compact and its vertical orientation allows a smooth draw, while a thumb-break retention strap provides positive control of the pistol. Halo rides high and close to the body, offering concealment of large- and medium-frame pistols. Streamlight 1-800-523-7488 www.streamlight.com SI DIGITAL Aimpoint 1-877-Aimpoint www.aimpoint.com SI DIGITAL Galco Gunleather 1-800-US-GALCO www.galcogunleather.com SI DIGITAL Hot Link Hot Link Hot Link www.shootingindustry.com MAY 2009 352009-05-04T15:29:01+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=36http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=36Pistol Leash Pistol Leash The Pistol Leash is now available in coyote tan. The lanyard attaches between a handgun and a belt or tactical vest. The 18" retractable cable stretches to accommodate firing positions and the unit’s patented slide bar allows for deployment of a weapon without interference. BLACKHAWK! SERPA Quick Disconnect System The SERPA Quick Disconnect System allows for rapid platform changes with no tools required. Within seconds, change your SERPA holster from a duty belt to a Tactical platform for SWAT use, from MOLLE vest to a shoulder harness, all with one hand. The System includes two female adapters and one male adapter and is available in black, coyote tan, foliage green and olive drab. Wiley X Reign Wiley X has added Reign to its Street Series line of sunglasses, which are used by combat troops, Special Forces and law enforcement, and exceed ANSI Z87.1 and ANSI Z80.3 safety and optical standards. High Velocity Protection (HVP) Selenite polycarbonate lenses reduce eyestrain and distortion. The wraparound frame provides full coverage while protecting eyes from harmful rays and glare. Reign is offered with a choice of frame/lens combinations. Pistol Leash (732) 681-5014 www.pistolleash.com SI DIGITAL BLACKHAWK! Products Group 1-800-694-5263 www.BLACKHAWK.com SI DIGITAL Wiley X 1-800-776-7842 www.wileyx.com SI DIGITAL Hot Link Hot Link Hot Link Safariland MLS, QLS The MOLLE Locking System (MLS) and Quick Locking System (QLS), for law enforcement, SWAT, military and personal protection, allow users to mount and remove almost any Safariland holster or accessory. The MLS bracket attaches to any belt or MOLLE loop-equipped apparel, and the QLS bracket attaches to a duty belt. The MLS is also mountable in a vehicle, home or business. Hatch Hard Knuckle Glove The Hatch Operator Hard Knuckle Glove SOG-HK L100 features a fullleather, hard-knuckle design that buffers sound. The glove is made of goatskin with high-density foam to provide full-finger protection, a Kevlar liner to wick away moisture and Nomex thread, providing flame resistance. The glove has earned a level five cut-resistance rating from the CE EN 388 certification standards. Protective Products Cohort-1 Tac Vest The Cohort-1 Tac Vest features MOLLE arrangement that allows for a full, single-stack magazine load-out on the main panel. A wide adjustability range, form-fitting contour and oversize shoulder straps hold the weight of the unit close to the body, distribute the load evenly and securely maintain equipment. Features include pull handles on all of the opening edges and a semi-quick-release design. All seams are double-stitched. Safariland Hatch 1-800-347-1200 www.safariland.com SI DIGITAL 1-800-347-1200 www.hatch-corp.com SI DIGITAL Protective Products (509) 209-1767 www.p2sys.com SI DIGITAL Hot Link Hot Link Hot Link 36 MAY 2009 Read SI DIGITAL www.shootingindustry.com2009-05-04T15:29:01+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=37http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=37Why Should These Folks Have All The Fun? July 24-25, 2009 • Hartford Gun Club, East Granby, Conn. “What a terrific event! This is singularly the best “The Masters is one of my favorite shooting industry event available and a testimony to events. It’sLine just plain fun. It’s Text got it Text First First Line Text First Line our cohesiveness and passion for the sports. Thank all: the camaraderie, the give and Text Text Text you (FMG) for all that you do — we are a better take, the friendly banter — it’s really industry because of your efforts and energy.” a great event.” Steve Sanetti, NSSF president “You (FMG) sure know how to throw a party. We’re impressed with the company you keep and we made a bunch of new friends and got back together with a bunch Company more old ones. SI DIGITAL Join Them and Us At The 2009 Competition! Ron Coburn, Savage Arms CEO “This is a great event that allows those working in the industry to get together and support NSSF and a program important to all of us, the Step Outside Program.” Mike Fifer, Ruger CEO Company Phone # Website SI DIGITAL Phone # Susan Houde-Walter, LaserMax CEO Website Hot Link Company Phone # Website SI DIGITAL Hot Link Hot“You Link “The guys on our two teams are still talking about the event and asking about next year’s match.” Linda Powell, Remington senior PR manager (FMG) have, as usual, done a helluva job in the prep and delivery of the event. If there is more that Gunsite can do to ensure future successes, just let me know.” Buz Mills, Gunsite CEO “Once again, the Shooting Industry Masters “As always, thanks you for putting this event delivered an event that brought the industry together. Your team did a fantastic job. We chalText First Line Text First Line together to take a Text First Line break from competing in the lenge everyone in the shooting industry to step business realm and have some fun competing on Text Text Text outside and join in the fun.” the shotgun, rifle and pistol lines.” Randy E. Luth, DPMS/Panther Arms president Leland Nichols, S&W Senior VP For More Information, visit www.shootingindustry.com, or call Elizabeth O’Neill: Masters coordinator, at 1-800-537-3006, ext 279. Special Thanks To Our 2009 Sponsors Company Phone # Website Company Phone # Website Company Phone # Website SI DIGITAL SI DIGITAL SI DIGITAL Hot Link Hot Link Hot Link www.shootingindustry.com MAY 2009 372009-05-04T15:29:01+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=38http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=38Mouse Hunt You need one to read these. A computer mouse, that is, to read the new Digital Editions of Shooting Industry, American Handgunner, GUNS Magazine and American COP online. They’re exactly the same as the print editions without the paper. Same valuable information. Same favorite authors. Even turning pages with sound. But there’s more. Lots more. • Search issues for a word, product or phrase. • Zoom pages for a closer look and easier reading. • E-mail a friend or customer to share what you find. • Visit advertiser web sites just by clicking their ad. • Download the issue as a .pdf file to read later. • Print and save your favorite articles. The best part? They’re free. That’s right, free. If you have a mouse, computer and Internet connection, you can read the latest issues of Shooting Industry, American Handgunner, GUNS Magazine and American COP. No charge. No obligation. Just click, flip and read. While you’re there, sign up for free digital subscriptions to be notified each time new issues are ready for viewing. What are you waiting for? Go tr y them now by visiting: www.shootingindustry.com 38 MAY 2009 www.gunsmagazine.com www.shootingindustry.com www.americanhandgunner.com Read SI DIGITAL www.americancopmagazine.com2009-05-04T15:29:01+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=39http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=39HANDGUNS What’s Hot, What’s Not And Strategies For A Shaky Economy! FULL-CAPACITY By John Morrison I s there a full-capacity handgun market? If so, what’s happening with it? There are mixed signals. First, there was the huge wave of new compact handguns introduced at SHOT Show 2009. If it was small, it grabbed attention, with larger-capacity handguns overshadowed by palm-size pistols and revolvers. However, full-capacity handguns have been in high demand during the unprecedented buying frenzy since the November election. Nationwide, shelves emptied and demand multiplied. SIG SAUER recently announced that due to a magazine shortage, pistols for commercial sales would ship with only one magazine. One major firearms maker reports backorders of more than 35,000 guns, and manufacturers say they are ramping up production across the board. More than a dozen retailers report they were completely out of full-capacity handguns and full-cap magazines for all popular makes, and of course, ammunition is in short supply with scant deliveries trickling in. Yes, the full-capacity handgun market is still solid, but what’s really selling now? What should you be doing in the face of a continuing shaky economy? Chuck Pittman Dealers report Springfield’s XDs are hot sellers. Travis Barrett, of Greentop Sporting Goods, says, “Springfield’s 19-plus-one XDM 9mm is a huge favorite.” www.shootingindustry.com MAY 2009 392009-05-04T15:29:01+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=40http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=40Good Times Or Bad, Be Aggressive! t Red’s Trading Post in Twin Falls, Idaho, the display cases routinely fill and empty with full-capacity handguns and extra magazines, as well as all the other “endangered species” of firearms. Sales have been amazing, manager Ryan Horsley reported. “People from the big-box stores are coming in asking ‘How and where are you getting your stock? We can’t!’” The answer, Horsley says, is simple, though making it work demands dedication. “In good times, you’ve got to be aggressive. In uncertain times, tough times, you’ve got to be more aggressive. We now deal regularly with 25 distributors, including one who does not, by policy, do business in Idaho — but I talked them into it,” Horsley said. And, Horsley doesn’t wait for distributors to make sales calls. “We call constantly,” he said. “Dis- A “ tributors don’t all get the same allocations at the same times. Distribution throughout the industry is uneven and erratic, so we go after everything we want hard, keep the energy pumped up on our sales, and distributors know we can sell anything we ask for, any amount. They like to supply a winner.” In good times, you’ve got to be aggressive. In uncertain times, tough times, you’ve got to be more aggressive. Horsley also was prepared to meet the spike in handguns sales. “We saw this situation coming early on, so we took maximum advantage of stocking dealer programs and promotions,” he said. Even during the early, frenzied days of the “big rush,” Red’s held deeply stocked sales events supported by HK and SIG SAUER, offering discounts on fullcap guns other dealers couldn’t get. “We arranged for them well in advance, anticipating the crunch, but knowing one way or another, we’d have great sales,” Horsley said. To maximize sales, Horsley urges dealers to invest their staffs in the process and supercharge their enthusiasm. “Routinely, my staff briefs me on how many units of what they can sell. They are ” confident and positive, and they make it happen,” he said. Horsley confirmed that full-size Glocks, S&W M&Ps and Springfield XDs, especially the hot new XDM, are in big demand, but cautions dealers not to overlook products like FNH USA’s full-capacity FNP pistols. The FNH USA semiautos are offered in 9mm, .357 SIG, .40 S&W and .45 ACP, and come with three magazines. “Don’t forget the 20-shot FiveseveN pistol in 5.7x28mm. We’ve sold lots of them and they’re easy to sell if you’ve got personal experience with them and explain their many advantages. The inexpensive 5.7 round is a very capable personal-defense, varmint and target round, with extremely light recoil, great accuracy, low penetration and ricochet potential — and remember that 20-round magazine.” Horsley said sales of Five-seveN pistols often result in sales of FNH USA’s PS90 carbines, which sport 50-round magazines in the same caliber. Red’s Trading Post was FNH USA’s top-selling American dealer in 2008. Horsley recommends the FNH USA Five-seveN. “ “I hear dealers say, ‘I’m dealer-direct,’ or ‘I belong to a buying group, so I get a deep discount.’ But are you getting what your customers want? Is your big discount on nothing? The future is uncertain, and you’ll have to be aggressive and creative to survive,” Horsley said. Work With Distributors The future is uncertain, and you’ll have to be aggressive and creative to survive. Ryan Horsley, manager of Red’s Trading Post, urges dealers to maximize their supply sources and be aggressive in searching for products. 40 MAY 2009 Again, Horsley emphasizes the importance of communication. “Distributors and their reps aren’t mind readers,” Horsley said. “Be diplomatically demanding if you have to, but arrange to sit down with their top people and ask what you can do to get higher priority on allocations. And, considering your business, exactly what you can do, with their help, to make your business grow. “If your rep isn’t calling you on your day off or in the shower at 6 a.m. to offer you first option on hot pro2009-05-04T15:29:01+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=41http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=41Different Regions, Different Demands I n Las Vegas, Nev., Jon and Amber Call, owners of Citadel Gun & Safe, have more than tripled their floor space and sales in recent years — and a significant slice of their success is due to full-capacity handguns. In late March, Jon reported that following the initial buying frenzy, things have settled a bit and small numbers of full-capacity Glocks, Springfield XDs and XDMs, and several SIG SAUER models are coming in — and more rapidly selling out. E s s e n t i a l l y, though, it is not so much a matter of acquiring what customers demand in full-capacity pistols, but simply selling what they can get — adapting to what Call terms “a new wave of customers.” “Every day we’re helping buyers who have never owned a firearm, and want one for personal and home defense. People are just scared, very worried about social and political instability, their fears of rising crime rates and the inability of police to protect them. In the absence of full-capacity pistols, they’re buying simple, strong, mostly concealable revolvers, like Smith & Wesson Airweights,” Call said. Call stated Ruger SP-101s sold briskly too, until the supply ran dry. “Many in this wave of customers have “ We can’t even keep a Taurus Judge on display — and they’re hard to get, too. never even heard of a potential gun ban. Sales are driven by fear. I spend a lot of time counseling and educating customers about safe storage and self-defense,” Call said. Call believes as long as knowledgeable customers are concerned about possible restrictive legislation, quality fullcapacity handguns will continue being snapped up as soon as they are available, but dealers should also recognize the opportunities to serve large numbers of first-time buyers. In addition to the makes and models mentioned above, he thinks compact XDs, Glock 26s and 27s, and the smaller SIGs will be in high demand. Until — or if — supply catches up with demand, Call is confident he’ll have buyers for virtually any guns he can get. ” Dealers report SIG SAUER pistols are among their best sellers, including the P229 Elite, with its 13-round (9mm) and 12-round (.40 S&W) capacity. Jon and Amber Call, of Citadel Gun & Safe, are selling to “a new wave of customers.” www.shootingindustry.com MAY 2009 412009-05-04T15:29:01+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=42http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=42“We’re Buying Everything Offered To Us.” a run on full-cap magazines as experienced by others. “Most full-capacity handgun buyers are pleased to get two magazines. It’s ammunition they want and can’t get,” Barrett said. Barrett has seen significant change in buyers’ demands since the November elections. Fullcap pistols had been steady sellers, but now, smaller concealable revolvers, especially Smith & Wesson Models 442 and 642, plus small autos like Ruger LCPs and others, are generating almost as much demand as full caps. “We can’t even keep a Taurus Judge on display — and they’re hard to get, too,” Barrett said. “Basically, we’re buying everything offered to us.” Midsize and full-size Glocks like the Models 19 and 17 disappear quickly, Smith & Wesson M&P pistols in .40 S&W and 9mm are hot movers, and, Barrett With 17-plus-one capacity, Ruger’s SR9 is posting says, “Springfield’s 19-plus-one impressive sales. XDM 9mm is a huge favorite.” A t Greentop Sporting Goods in Glen Allen, Va., Travis Barrett also acknowledges a shortage of full-capacity handguns, but reported there has not been Barrett made the point that buyers show little hesitation to pay for relatively expensive handguns, but the rising cost of ammunition — as well as its unavailability — has created far greater interest in 9mm pistols. The firearms market is tumultuous right now, and whether or not a broad, farreaching “assault weapons ban” will come to pass is an unknown factor. As we go to press, full-capacity handguns exist as an odd combination of “legal, highly desired and almost impossible to get.” Regardless, some things are certain: When supplies are available, the retailers who get them will be the thoughtful, the strategic and the aggressive. That dealer can be you. 9 Future Success Handgun Sales See page 43 for a listing of handgun manufacturers. A well armed citizen, being necessary to the security of a free State, the right of the people to keep and bear cool Arms should be indulged. Read SI Digital 42 MAY 2009 Read SI DIGITAL www.shootingindustry.com2009-05-04T15:29:01+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=43http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=43BUSINESS OPPORTUNITIES Companies Page Companies Page To receive an advertiser’s catalog, see this page in our Web-based edition: SI Digital. Each of our advertisers’ listings on the Reader Service page is hot-linked to their Web site, providing a near-instant means of requesting information. Not yet a subscriber of SI Digital? Visit www.shootingindustry. com. Click on “FREE: Sign Up For Digital Subscription.” ADVERTISERS Barnes Bullets Benchmade Knife Co. BLACKHAWK! Brownells Crimson Trace D.P.M.S. Davidson’s, Inc. Ellett Brothers European American Armory FNH USA Fobus USA Galco Gunleather International HKS Products Joseph Chiarello & Co. Lewis Machine & Tool Para USA Inc. Pearce Grip ProMag Industries Pyramyd Air Rock River Arms Scherer Supplies Shooting Search SIG SAUER Speer Sports South Springfield Armory Starline STI International USA Shooting Team 17 14 12 11 13 34 31 33 7 3 6 5 41 11 23 1 5 19 21 15 17 42 48 9 2 47 32 42 28 39 39 39 39 39 39 39 39 39 39 39 39 39 39 39 39 39 39 39 39 39 39 39 39 39 39 39 39 39 Nighthawk Custom North American Arms Para-Ordnance Rock River Arms Rossi Firearms Seecamp SIG SAUER Smith & Wesson Springfield Armory STI International Sturm, Ruger & Co. Taurus International Thompson/Center Arms U.S. Fire Arms Mfg. Uberti USA Walther USA Wilson Combat 39 39 39 39 39 39 39 39 39 39 39 39 39 39 39 39 39 31 35 31 35 36 30 34 32 30 34 34 32 30 35 35 36 29 29 31 33 30 36 36 32 33 29 36 30 30 35 33 35 36 45 44 44 45 44 44 44 Consider all your employment options in the Shooting, Hunting, Knife, LE/Tactical & Outdoor Industry. Industry specific, key employee search firm. Candidate contact encouraged, confidential, free. All fees paid by employer. Shooting Search, Inc. 407-3215822 www.shootingsearch.com. search@ shootingsearch.com Classified ads are: $2.00 per word per insertion with a 20-word minimum OR $1.50 per word per insertion for three or more issues with a 25word minimum. No charge for CAPS. Bold words add $1.00 per word. Copy and rerun orders must be accompanied by PAYMENT IN ADVANCE. NO AGENCY OR CASH DISCOUNTS ON LISTING OR DISPLAY CLASSIFIED ADVERTISING. All ads must be received with advance payment BY NO LATER THAN THE 15th of each month. EXAMPLE: Closing for NOVEMBER 2008 issue is September 15th. Ads received after closing will appear in the following issue. Please type or print clearly. PLEASE NOTE: NO PROOFS WILL BE FURNISHED. Include name, address, post office box, city, state and zip code as counted words. Abbreviations count as one word each. Mail to SHOOTING INDUSTRY CLASSIFIEDS, 12345 World Trade Dr, San Diego, California 92128. IF YOU HAVE ANY QUESTIONS REGARDING YOUR CLASSIFIED AD IN SHOOTING INDUSTRY MAGAZINE, CALL OUR SALES REPRESENTATIVE AT (858)605-0235. 2009 L.E./TACTICAL NEW PRODUCTS 5.11 Tactical Series Aimpoint ASP Barnes Bullets BLACKHAWK! Burris Optics Bust A Cap Colt Mfg. Co. Command Arms Accessories Crimson Trace EOTAC FailZero FNH USA Galco Gunleather Gould & Goodrich Hatch Heckler & Koch Insight Tech-Gear LaserMax Mantis Knives Para USA Pistol Leash Protective Products QuiqLite Revision Eyewear Ridge Outdoors USA Safariland Savage Arms SIG SAUER Streamlight Tuff Products Weaver Wiley X HANDGUN SALES American Derringer Beretta USA Bersa (Eagle Imports) Bond Arms Browning Charles Daly Charter Arms Cimarron Firearms Cobra Enterprises of Utah Colt’s Mfg. CZ-USA Dan Wesson Firearms EMF Co. European American Armory FireStorm (SGS Importers) FNH USA Freedom Arms Glock Inc. Heckler & Koch Heritage Mfg. High Standard Mfg. Hi-Point Firearms H-S Precision Inc. Kahr Arms Kel-Tec Kimber Les Baer Custom Magnum Research Navy Arms Co. www.shootingindustry.com Sign Up For A Free Subscription To SI’s All-Digital Edition. Visit www.shootingindustry.com. NEW PRODUCTS A. Uberti FMG Publications Hodgdon Hornady Mfg. Co. Insight Tech-Gear Rinehart Targets TenPoint Crossbow Tech. MAY 2009 432009-05-04T15:29:01+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=44http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=44Text First Line See Your Product Here! If you are a manufacturer, importer, distributor or entrepreneur with a newsworthy, new or revised product available to dealers or distributors, let us know! Company We have Phone # room for about 80 words. Pictures should be color, if possible. Electronic images, Website transparencies and glossy prints are acceptable. Product releases are printed on a space-available SI DIGITAL basis at the discretion of the editorial staff. Hot Link Text Address all releases to: New Products Editor SHOOTING INDUSTRY MAGAZINE 12345 World Trade Dr. San Diego, CA 92128 SHOOTING INDUSTRY MAGAZINE www.shootingindustry.com FMG Publications Text First Line Defensive Thinking DVD Text New for 2009, firearms training expert Clint Smith, of Thunder Ranch training facility, teaches “Defensive Thinking: Logical Solutions for Home, Car and Carry.” This two-disc set includes Mental Preparation and Logic Lecture; Home Defense, including Locks, Lights, Guns and Brain Power; Vehicle Defense; and Concealed Carry Options, including guns, platforms and drawing techniques. Filmed at Thunder Ranch in Oregon, “Defensive Thinking” is full of tips, techniques and Clint’s personal observations about the tactics and gear that work best. Hodgdon 2009 Annual Manual Text First Line 2009 Hodgdon’s Text Annual Manual contains complete handloading data for Hodgdon, IMR and Winchester reloading powders. The 2009 Annual Manual has 271 new loads for the latest cartridges, including the .300 Ruger Compact Magnum, .30 TC, .338 Ruger Compact Magnum and the .327 Federal Magnum. The most recent Winchester powder introduction, AutoComp, is featured with data for over 110 load combinations in 18 popular pistol cartridges. Company Hodgdon Phone # (913) 362-9455 Website www.hodgdon.com SI DIGITAL DIGITAL SI Company FMG Publications Phone # 1-800-628-9818 Website www.americanhandgunner.com SI DIGITAL DIGITAL SI Hot Link Link Hot Hot Link Link Hot Text First Line Text TenPoint Crossbow Technologies Company Defender CLS Phone # Website The Defender CLS features newly engiSI DIGITAL neered lightweight Compact Limb System Hot Link (CLS) bow assembly mounts in a 175-lb. draw weight, fixed position and generates speeds in excess of 330 fps. The Defender CLS two-piece stock assembly features a 1" longer UL TriLoc CNC aircraft aluminum extruded barrel equipped with TenPoint's patented PowerTouch 3 1/2-lb. trigger. The CLS components include a one-piece machined riser and foot stirrup, 12" Iso Taper limbs fitted with CADD-engineered MR (maximum rotation) cams and Brownell Ultra-Cam string and cables. Text First Line Insight Tech-Gear Tactical Flashlights Text Rinehart Targets Polar Bear Target Text First Line The Rinehart Polar Bear Target, designed for bowhunters and archers, Text is constructed of Rinehart’s solid, selfhealing foam. The target also features the company’s patented locking inserts. The target is 60" high and measures 23" across the chest. Insight’s Handheld X-Treme 150 lumen HX150 and HX150R (rechargeable) multi-function tactical LED flashlights can be programmed to deliver light at high power, low power, anywhere in between, plus strobe or SOS. The handheld units and weapon-mounted lights feature focused machined aluminum reflectors, aerospace grade, anodized aluminum construction and are crowned with a tactical, crenulated bezel. CompanyCrossbow Technologies TenPoint Phone # 1-800-548-6837 Website www.tenpointcrossbows.com SI DIGITAL DIGITAL SI Rinehart Targets Insight Tech-Gear Company (608) 757-8153 www.rinehart3-D.com SI DIGITAL 1-877-744-4802 Phone # www.insighttechgear.com Website SI DIGITAL DIGITAL SI Hot Link Link Hot Hot Link Hot Link Link Hot 44 MAY 2009 Read SI DIGITAL www.shootingindustry.com2009-05-04T15:29:01+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=45http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=45Continued from page 46 BLACKHAWK! Goes Bold With TRADE-UP A. Uberti Cattleman The full-sized Cattleman from A. Uberti is available in six custom-tuned models. Each feature U.S.-made Wolff springs, color case hardened or stainless steel frames, steel backstraps, steel trigger guards, checkered walnut grips and wide front and rear sights. Models are available in .45 Colt and .357 Magnum. LACKHAWK!’s special dealer offer, TRADE-UP, is a bold move. While virtually every company touts their products as the ones you should sell, rather than their competition’s, BLACKHAWK! is going one better. Through the program, BLACKHAWK! dealers can TRADE-UP any poorly performing, non-BLACKHAWK! gear that has become stagnant on their shelves, and replace it with BLACKHAWK! gear of a similar category. The trade-up value is offered at 100 percent of the dealer’s invested cost of the replaced inventory. BLACKHAWK! says the program is being offered for a limited time and retailers must be qualified to participate. Contact BLACKHAWK! at 1-800-694-5263 or visit www.blackhawk.com to sign up for the TRADE-UP program. B Hardigg Dispatches New L.E. Line ardigg Storm Case introduces the 472 Law Enforcement line. It includes numerous multi-weapon containers, designed to hold any combination of M4s and M16s; chests with sliding drawers, designed for supply storage; the Field Desk that comes with attachable tabletops for quick setup; large and small footlockers and trunk lockers; the lighter-weight, injection-molded trunk locker; and a full range of single-lid cases. A line of Personal Weapons Cases, with custom interiors, is also available. They are made with inhouse foam cutting, which is controlled by a computer system for precise handling of complex shapes. Molded from military-tested polyethelene, or Hardigg’s patented HPX resins, the 472 Law Enforcement line is designed to protect against dust, water and impact. “There is an increasing demand for product solutions for law enforcement officers and Hardigg Storm Case will continue to develop and introduce new and innovative products to meet that demand,” said Cindy Coughlin, L.E. marketing manager. Call 1-800-542-7344 or visit www.stormcase.com for more information. H A. Uberti (301) 283-6981 www.uberti.com SI DIGITAL Hot Link Hornady Mfg. Co. .404 Jeffery This year marks the 100th birthday of the .404 Jeffery and Hornady celebrates with two new loads. The 400-grain DGX (Dangerous Game eXpanding) bullet is designed with a heavy, copper-clad steel jacket to deliver very controlled expansion, with deep penetration. The second cartridge is loaded with the DGS (Dangerous Game Solid) bullet, featuring a copper-clad steel jacket, and is ideal for follow-up shots. Both loads are designed to shoot to the same point of impact and duplicate original factory ballistics. TenPoint Expands Hunting Profits here has been a surge in crossbow sales of late, thanks in good part to the folks at TenPoint Crossbow Technologies. Led by CEO Richard Bednar, the company has successfully campaigned to include crossbows in several states’ hunting seasons. That’s good for the overall status of hunting and for dealers looking to expand their offerings to customers, who, in turn, are looking for new hunting challenges and additional hunting time. TenPoint offers a handsome lineup of TenPoint Defender CLS crossbows to meet the needs of beginners and advanced hunters. The new Defender CLS has the newly engineered lightweight Compact Limb System (CLS) bow assembly, which mounts in a 175-pound draw weight, fixed position and generates speeds in excess of 330 fps. Also check out the Titan HLX, likely the best crossbow value available. For more on becoming a dealer, visit www. tenpointcrossbows.com or call (330) 628-9245. 9 MAY 2009 45 T Hornady Mfg. Co. 1-800-338-3220 www.hornady.com SI DIGITAL Hot Link www.shootingindustry.com2009-05-04T15:29:01+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=46http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=46Russ Thurman Millner Transformed Remington Arms Co. ommy Millner’s resignation as its own manufacturing plants, Millner acRemington’s CEO in mid-March to celerated the introduction of innovative become the CEO and president of products and the company’s manufacturCabela’s took a lot of people by surprise, ing capabilities. In 2001, Remington was given his success at Remington. ranked as the number one U.S. firearm Millner became the president and CEO manufacturer — a first for a long-gunof the company in mid-1994. He was an “outsider,” whom many predicted wouldn’t last. “The industry typically grows its own talent and few, if any, outsiders have come in and actually stayed. So, I have probably been a surprise, both in and outside Remington,” Millner said in an exclusive Shooting Industry interview in 2003. Millner did more than just stay; he transformed Remington, and in doing so, greatly impacted the industry. He insisted on changing “Big Green.” “When I took over, I felt there was a need to change the culture of the company. We needed to, one, become politically involved in the industry, which the company hadn’t been, ever. Two, we needed to be more customer focused and less internally focused. Tommy Millner And, we needed to be a lot more innovative in new products. Overall, we needed to be a lot more nimble and ag- only company — a position it held for six gressive,” Millner said. straight years. And Millner was aggressive. He chalIn the political arena, Millner ensured lenged Remington employees to forge a Remington was involved and insisted that new future. Remington ventured beyond “we need a healthy sense of paranoia about its own manufacturing, expanding its li- never letting our guard drop. We must be censed products, and to the chagrin of vigilant, because those people who believe many, began importing firearms. Within there shouldn’t be any guns in this country T are alive and well.” Millner brought an “outsider’s” viewpoint to how to expand the industry. “For an industry to be viable, it must attract new capital. For new capital to come into an industry and its companies, there has to be a sense that it is a safe place to get a good return on that capital,” Millner said. Enter Cerberus Capital Management in 2007. The private investment firm, one of the world’s largest, acquired Remington and set a course for further expansion. By the end of the year, Remington announced it was acquiring Marlin Firearms Co. During 2008, there were additional acquisitions by Cerberus and Remington, which now form the Freedom Group Inc. It’s likely much of this would not have happened without Millner. So, why did he suddenly leave the company he had such a strong hand in transforming? “I felt I needed one more challenge,” he said. No little challenges for Millner. He leaves Remington and the Freedom Group Inc. in strong hands, some of them “outsiders,” but many of them leaders who have emerged from the company’s ranks. Continue to expect big things from Remington and its sister companies. We wish Tommy Millner continued success. record number of companies have stepped forward to sponsor the 2009 Shooting Industry Masters. They are: Aimpoint, Benchmade, Black Hills Ammunition, BLACKHAWK!, Brownells, Cor-Bon, Crimson Trace, DPMS/Panther Arms, Ellett Brothers, EOTAC, Gunsite, Howard Leight, Lansky Sharpeners, LaserMax, MGM Targets, Remington, Ruger and Smith & Wesson. We thank them. In addition, we’re on pace to set a record for the number of teams that will take part in the three-gun competition in July. Why don’t you join them and us at the Hartford Gun Club, July 24 and 25? Why do they shoot in the Masters? (See page 37.) Masters Attracts Sponsors A For all the details on the event, which now supports NSSF’s First Shots program (see page 10), visit www. shootingindustry.com, or call Elizabeth O’Neill, Masters coordinator, at 1-800-537-3006, ext. 279; e-mail: elizabeth@ shootingindustry.com. Continued on page 45 46 MAY 2009 Read SI DI2009-05-04T15:29:01+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=47http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=472009-05-04T15:29:01+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=48http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/May2009/?Page=48THE REVOLUTIONARY SIG SAUER ® ® E V E RYTH I N G C H A N G E S One serial number, unlimited possibilities. The revolutionary SIG SAUER® P250® is a modular pistol that allows the shooter to change caliber and size at will. The P250 is built around a precision metal frame and fire control assembly. It can be customized quickly and easily to conform to individual hand size, shooting style, or caliber requirement. Choose and change from 9mm, .357SIG, .40S&W or .45ACP caliber. Available in subcompact, compact or full size models, each having three distinct grip sizes – small, medium, and large. Choose from two available trigger pull lengths and you have the most versatile pistol ever designed. Combined with truly outstanding accuracy, it’s clear – the P250 will change the way you think about pistols—forever. S I G S A U E R P 2 5 0 O P T I O n A l F E AT U R E S OPTIOnAl SlIdE SIzES Full Size Compact Subcompact FIRE COnTROl ASSEmbly OP TIOnAl POlymER GRIP mOdUlES Subcompact Grip: 2 Optional Sizes It all starts with the modular frame and fire control assembly Full Size Grip: 3 Optional Sizes Compact Grip: 3 Optional Sizes Not all models and variations are currently available, see our website for a complete listing. For more information visit sigsauer.com ®2009-05-04T15:29:01+02:00