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er big names. One thing obvious to anyone paying attention was those booths were busy! New products, new packaging, new training ideas and, most important, energy flowed from their displays. Therein lies a lesson for retailers and distributors. If companies — strong pillars in our industry — are committed to “being there for our customers,” as Mike Noel, the head honcho of BLACKHAWK! said, then that’s a focus to adopt for success. Harness that energy and commitment in your own business and “be there” for your own L.E. customers. 9 Your Marketing Backup merican COP is a marketing research tool for your business. Our new, all-digital editions — where entire issues are available online — offer searchable articles, hot-links to company Web sites mentioned and insight into gear, training, trends and concerns from all facets of law enforcement. And, this powerful tool is free. You just need to use it! Go to www.americancopmagazine.com, click on the pageturning magazine and check it out. Consider it your backup www.americancopmagazine.com in the field. A The Author uzi Huntington is the managing editor of FMG’s American COP magazine. She recently retired from the San Diego Police Department after more than 22 years working in a variety of assignments. She may be reached at suzi@ americancopmagazine.com. S Kahr’s new P380 is one of the new breeds of compact autos meant specifically for deep concealed carry or backup. At only 9 oz. and holding seven rounds, it’s sure to entice your L.E. customers. www.kahr.com. What Your Customers Are Reading Now! Y our customers look to FMG Publications’ four sister magazines to find out what’s hot in all things shooting related. Here are the stories they’re reading this month. “I recently got a pistol that is as good a pistol as I have ever owned . ” Find out about this “magnificent mechanical device” in “Sublime Steel Artistry: When Less Is More” in the May/June issue of American Handgunner. “Modular Magic: SIG’s P250 .45 ACP,” in GUNS Magazine’s June issue, profiles SIG’s newest offering, finding it to be “a pretty cool little defense/carry/duty gun.” “I’ve resisted spending money on clothes that could be spent on guns and ammunition . ” What tactical clothing changed writer Richard Mann’s mind? Find out in the American Handgunner Special Edition in “EOTAC Clothing: A Uniform for Handgunners.” In the “Reality Check II” column in the May/ June issue of American COP, Clint Smith of Thunder Ranch tells readers his favorite “Clint-Gear” — from lights to support gear — and why he uses these necessities daily. Dealers, to stock these FMG titles in your store, contact FMG’s Distribution Manager, Sergio Jauregui, at 1-800-597-8065. For a look at the magazines, visit www.fmgpublications.com.