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utes $15 to the foundation, which helps officers and their families. The donation brings Kimber’s support of the foundation to $75,000. Visit www.kimberamerica.com and www.lapmf.org. In addressing the L.E. market, always consider this important point: As law enforcement goes, so goes the civilian side of your retail sales. If cops use it, chances are pretty good the rest of your customers will be interested. For evidence, just look to Glock. Or how about .40 S&W, Streamlight, SureFire and pepper spray? Sales in the law-enforcement community established many of these products as trends and the brands as best sellers — and we’d argue that over-the-counter retail sales to Mr. and Mrs. Homemaker now are the biggest markets for these categories. Are you fully profiting from these product areas? If not, now is the time. While many dealers are tightening their belts, letting inventory dwindle, ignoring new-product announcements and generally waiting and seeing, dealers and L.E. distributors who attended SHOT were buying! Don Hacklander, owner of San Diego Police Equipment Co., an icon in the L.E. industry, has been in the market for over 25 years. “It never fails: A downturn in the economy sends many dealers running to hide. And that’s a big mistake,” Hacklander said. “If you’re going to stay in the business, then you have to do business. I’m at the SHOT Show renewing relationships, getting hands-on with new products, assuring manufacturers I’ve worked with for years that I’m on their side and will continue to work hard with them, and keeping my ear to what’s hot, what’s selling and what savvy people are predicting — and it always pays off.” Seconding that opinion was Les Baer, of Les Baer Custom. “Are you kidding?” Baer laughed. “I’m not going to hide. I’m expanding, reaching out and definitely catering to my L.E. customers. I’ve even added a new AR model, the Police Special Custom 16" AR .223. It’s more affordable than our high-end rifles and is geared specifically to patrol cops, both for the job they do and for their budgets.” Baer’s energy mirrored what was seen in the L.E. section of the show. The booth of Shooting Industry’s sister publication, American COP, was near the booths of BLACKHAWK!, FNH USA, Streamlight, LaserMax and a host of oth- Do Business Tiny is in when it comes to carry guns, and many cops carry backup or “second” guns. Ruger’s new LCR has a polymer frame and innovative lock work. This is a classic crossover product. www.ruger-firearms.com. This setup from Meprolight shows their tritium “dot” sight and magnifying optic attachment on a rail. This display will attract your cop customers and is a natural for all AR rifles being sold. www.kimberamerica.com. These cuffs from ASP are color coded for a reason. In jails, blue might mean a new prisoner, orange en route to the hospital or yellow a dangerous fellow. www.asp-usa.com. 26 MAY 2009 Read SI DIGITAL www.shootingindustry.com