Click here to download the catalog as a PDF file. To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. “Before I registered, our sales were seasonal and limited to local people who often didn’t recognize collector-grade firearms. GunBroker.com opened my small business of four employees to millions of people every month,” McKay said. McKay reports her profits are “typically 75 percent higher when I list an item on GunBroker.com versus selling it locally. I’ve never been disappointed or upset with a winning bid.” Ryan Horsley, marketing director for Red’s Trading Post, the oldest gun shop in Idaho, agrees. “Combining GunBroker.com’s 2.5 million-plus visitors each month with our increased in-store traffic, we never worry about moving inventory,” he said. “With GunBroker.com, we’re confident we can liquidate any firearm — it’s not a gamble anymore.” Horsley says the store’s presence online gives Red’s a 24-hour operation, even though the store hours are 9 to 6. “What’s really surprising is our in-store traffic has also risen as a result of GunBroker.com. There’s a steady flow of people bringing in guns to sell,” Horsley said. Other dealers report success in using GunBroker.com to move guns that were previously stuck on the shelves. In many cases, the online auction sale prices were much higher than expected. “We had a used AutoMag with a price tag of $599.99 in our store for more than three years,” said Rex Seeley of Montana Outdoor Sports in Helena, Mont. “One “ GunBroker.com gives me confidence in the continued success of my business. day, we figured, let’s post it on GunBroker.com and see what happens. Within 10 days it sold for $1,750. The buyer has now become a regular customer who regularly checks our listings on GunBroker.com.” Jerome Brewster of AAC Guns in Mooresville, Ind., has had similar success. “I bought a large collection a while back,” Brewster said. “I tried to sell it in the store without success so I took it to a gun show, but still didn’t sell it. Then I listed the whole collection on GunBrok e r. c o m . There are four days left on the auction, but if it ended right now, I would sell the whole collection at a good profit. GunBroker.com is truly an amazing tool for the retailer and the fees are reasonable.” So how does the bottom line look for dealers who use GunBroker.com? Horsley said that since registering on GunBroker. com in 2000, Red’s Trading Post has seen an increase in annual sales of more than 600 percent. Online sales now account for roughly half of the store’s total business. “Our total sales increased more than 40 percent from 2007 to 2008 and we attribute a tremendous amount of that growth to GunBroker.com,” said Matt Wilson of Tin Star Shooting Range in Weatherford, Okla. “Small shops need to realize customers aren’t limited to local inventories anymore,” McKay said. “The Internet is changing how people buy everything. Using GunBroker.com gives me confidence in the continued success of my business.” As GunBroker.com celebrates its 10th anniversary this year, it continues to increase its active role in furthering the firearms industry. “We partner with the industry through support of the NRA, NSSF, Hunting Heritage Trust, Shooting Sports Summit and USA Shooting. We are proud to host the Treasures and Traditions auctions and the SHOT Show auctions,” Urvan said. Interested retailers can learn more at www.GunBroker.com, e-mail: DealMike Kane (right), of GunBroker.com, explains the benefits of erNetwork@gunbroker. the site to gun dealers at SHOT Show 2009. com. 9 MAY 2009 19 Increased Sales ” www.shootingindustry.com