Click here to download the catalog as a PDF file. To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. Bob Delfay Retailers Use GunBroker.com To Expand Business items up for auction and prospective buyirearms retailers sell guns. Any- U.S. Web sites of any kind. one else who sells guns should be GunBroker.com currently draws up- ers place bids. Urvan cites several benefits viewed as competition. Correct? A wards of 2.7 million unique visitors per for retailers: • Access to a nationwide audience of growing number of retailers are learning month, and has more than 1.2 million this is simply not true. Here’s why. registered users and as many as 300,000 collectors, enthusiasts and other potential bidders. GunBroker.com is quickly • Helps solve short-term cash becoming one of the world’s flow problems and quickly liqlargest places to sell and buy uidate excess used gun invennew and used firearms, and a tory. growing number of retailers • Top prices from the online view the online auction site as a auctions allow retailers to offer business partner. higher trade-in prices and sell Numerous retailers have more new guns. experienced double-digit sales • Higher revenue opportunigrowth by partnering with ties resulting from transfer fees GunBroker.com, listing slowand increased store traffic. moving merchandise or special • Additional opportunities to collector firearms on GunBropromote the retailer’s business. ker.com and benefiting from Retailers confirm these the Web site’s vast audience of benefits, including Sue Bare more than two million gun enof Bare’s Sport Shop in St. thusiasts per month. Charles, Mich. Joshua Works, president of “We started listing guns on Mission Essential Inc. of HinesGunBroker.com about five years ville, Ga., is a perfect example. ago when a friend suggested we “I’m a fairly small dealer, use them to sell several highly but not as small as I was becollectible Winchesters. That fore I started using GunBroker. proved so successful that now com,” Works said. “It’s really GunBroker.com is helping firearm dealers increase their business. it’s just automatic that we list all awesome. I’m planning to sighigh-end and collectible guns nificantly increase my listings.” Others in the industry also have seized auctions daily, according to founder and on GunBroker.com. It’s worked so well on the potential of GunBroker.com. AcuS- CEO Steve Urvan. He launched the Web for us that we don’t even attempt selling port Corp. invited GunBroker.com to par- site in 1999, about three weeks after eBay higher-end guns in the store anymore because we know we can sell them faster and ticipate in its January business conferences stopped selling guns. for a much better price on GunBroto present a hands-on demonstration ker.com,” Bare said. to its top dealers. Bare says the shop’s relationship “There is no doubt in my mind with GunBroker.com has taken on a that the number of retailers taking adspecial dimension. vantage of the huge GunBroker.com “Customers in our depressed remarketplace will grow exponentially gion of Michigan come in looking over the next few years,” said Bill to sell guns. Because we know we Fraim, chairman of AcuSport. can sell them quickly on GunBroGunBroker.com is the largest online auction site dedicated to guns, hunt“Over the years, we have seen rapid ker.com, we are able to buy many of ing and related products. According to the growth in our overall traffic and in the these guns and sell them for a fair profit. Web-site measurement service, Hitwise, number of retailers who use our site,” Ur- It helps our customers and it helps us,” GunBroker.com ranks third in the U.S. van said. “They are coming to understand Bare said. Kasey McKay, owner of JoJo’s Guns “Shopping and Classifieds-Auctions” cat- that we are not a competitor, but a partner in Birmingham, Ala., said she tried egory, exceeded by only eBay and eBay who can help boost their business.” eBay and other firearm auctions years Motors. Quantcast, an online service that ago, but hasn’t looked back since joinmeasures millions of Web sites, ranks How It Works On GunBroker.com, sellers place ing GunBroker.com. GunBroker.com among the 1,000 largest F “ With GunBroker.com, we’re confident we can liquidate any firearm. ” 18 MAY 2009 Read SI DIGITAL www.shootingindustry.com