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Shooting Industry Masters To Support First Shots MG Publications has announced its Shooting Industry Masters three-gun competition will now support the First Shots program of the NSSF. For six years, the Masters has raised money to support NSSF’s Step Outside program. At last year’s event, FMG Publications raised $16,500 during its Masters raffle, bringing the total amount the company has donated to NSSF to increase its efforts through Step Outside to nearly $55,000. That support will now be directed to First Shots. “Our goal has always been to support the NSSF program that most directly increases the customer base. That’s why we so vigorously supported Step Outside. While it’s still a great program, we have noted with great interest the tremendous success of First Shots, and want to assist that program in its efforts to introduce new people to shooting,” said Randy Moldé, Masters chairman. Steve Sanetti, NSSF president, welcomes the shift in support to First Shots. “This is a good, timely move and something we appreciate. First Shots is clearly the program of today, because it’s a more direct way of targeting areas and focusing on getting new shooters involved — running ads, getting them to the range, actually get them shooting. It’s had very impressive results,” Sanetti said. “First Shots puts the concept of Step Outside — making new shooters — into action.” F Sanetti, who has participated in every Masters event, praised FMG Publications for its ongoing support. “FMG has been a phenomenally good supporter of NSSF’s efforts to recruit and retain shooters. They are a great partner and we hope the partnership continues for a long time to come,” Sanetti said. Sanetti also challenged companies to take part in the 2009 Shooting Industry Masters. “The Masters is one of my favorite events. It’s just plain fun. It’s got it all. The camaraderie, the give and take, the friendly banter. Here’s a chance for a company to come out on the friendly field of battle, join us and have a great time, and show your support of the NSSF, FMG Publications and the First Shots program,” Sanetti said. The Seventh Annual Shooting Industry Masters will be held July 24 and 25, 2009, at the Hartford Gun Club in East Granby, Conn. For more information on entering a team, donating products for the 2009 raffle (with all proceeds going to First Shots), and information on the course of fire and other details, visit www.shootingindustry.com, or call Elizabeth O’Neill, Masters coordinator, at 1-800-537-3006, ext. 279; e-mail: elizabeth@shootingindustry.com. Also see page 37. Remington Tops $150K For Elk Foundation AcuSport Offers EZ-4473 Software T hrough donations tied to sales of commemorative rifles, Remington has passed the $150,000 mark in its support of habitat work of the Rocky Mountain Elk Foundation. “Stewardship and protection of habitat, opening lands for public access, reintroducing elk to parts of their historical range and all the great things we’ve accomplished are due in no small part to corporate partners like Remington,” said David Allen, Elk Foundation president and CEO. For 2009, Remington has pledged additional conservation funding through the sale of a limited edition bolt-action chambered in .30-06 Springfield, based on the XCR (Xtreme Conditions Rifle) Model 700 platform. Visit www.remington.com and www.rmef.org. Leica Forms North American Sales Unit eica Sport Optics announces a new U.S. sport optics sales and marketing division, headquartered in Allendale, N.J. The company has hired Dave Brown as VP of sales and Pamela Scarlatelli as VP of marketing in the North American market. “Selling ultra-premium optics is a unique challenge in America, as it is around the world. We are fully confident these two executives know how to do that in this difficult economic environment,” said Dr. Gerold Dobler, who heads Leica Sport Optics. Dobler also announces Greenwood & Gryphon Ltd. will handle public relations and advertising for the North American market. For more information, call 1-800-222-0118. 10 MAY 2009 L cuSport is now offering dealers “EZ-4473” software to assist in filling out Form 4473. Compliant with BATF regulations and approved by BATF Ruling 2008-3, AcuSport points out that EZ-4473 protects independent retailers’ FFL licenses by helping to eliminate clerical errors and any risk of selling to an unqualified customer. Additionally, the software streamlines audits. “We’re thrilled to be the exclusive distributor of EZ4473. This software is extremely innovative and will surely benefit many entities in www.ez4473.com the firearms industry,” said Jim Broering, AcuSport president. American Firearms Software is the creator and manufacturer of the EZ-4473 software. To order EZ-4473, visit www.acusport.com. For more information, visit www.ez4473.com. A Read SI DIGITAL www.shootingindustry.com