Click here to download the catalog as a PDF file. To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. ink guns probably aren’t for every lady shooter and that really isn’t the point of this new trend. The point is women and young shooters, the future of the shooting sports, are accustomed to being able to express themselves by personalizing nearly everything they own. They view a colored firearm as a declaration of style and a way to stand out in a crowd. P Declaration Of Style “Feminine color choices send the message that shooting isn’t just for men and that your store is female-friendly.” The idea isn’t really new; for years people have been engraving their firearms and choosing custom finishes to make their guns more unique. Advances in technology and materials have made multicolored firearms more affordable and available, thus making them more desirable. Feminine color choices also send the message that shooting isn’t just for men. Grandfathers see a pink gun in a store and think, “Maybe my granddaughter would like to go hunting with me.” Women see a pink gun or even a pink camo gun case in your store and know your store is female-friendly. Stocking a couple of pink or brightly colored firearms in your store is certainly an attention grabber that will draw in customers. It isn’t necessary to invest heavily in the colored-gun market, but having a few unique guns sends a powerful message about your store. Investing in cases and hats in feminine colors also sends a similar message without tying up your cash. You want your customers to know they are welcome and you are available to help them personalize their shooting experience. 9 With Millett Precision Hunting Optics and Mounting System Millett windage adjustable scope mount systems are the most significant improvement to the traditional Weaver-Style mount in many years. All components are made of heat treated nickel steel for rock solid durability. When compared to others, 3 - 12 X 44 AO Millett scopes & scope mounts can’t be beat! Turn-In Mounts Millett New Generation Side Focus Scope Series Angle-Loc Mounts 4 - 16 X 56 Side Focus Available in three reticles 1 (800) 645-5388 16131 Gothard Street • Huntington Beach, CA 92647 (714) 842-5575 • FAX (714) 843-5707 • www.millettsights.com Circle No. 218 on Inquiry Card www.shootingindustry.com Circle No. 221 on Inquiry Card MAY 2008 21