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Shooting Industry March 2012 Digital Edition - Page 26
Arms Arms and the woman Lisa Parsons-Wraith Tap Into Women’s Creative Side With DIY Gun Finishes W omen enjoy unique, one-of-akind items. We love to add a little bling or touch of color to everything from cars and clothes to guns. Most women also like to think they have their own special flair that brands everything they do with their signature look. In order to obtain this unique style, many women are willing to put in a little extra work and exercise their creative muscles to get a custom product that is unmistakably theirs. Luckily for lady shooters, do-it-yourself custom finishes are becoming easier to use, and offer more options than ever. One of the leaders in DIY finishes is Lauer Custom Weaponry, the makers of DuraCoat. Their latest offering, the Shake ’N Spray DuraCoat Finishing Kit, has everything your customers need to create a gun that is uniquely theirs. What makes this kit special is DuraCoat’s makers have found a way to eliminate the need for an airgun for application, yet still produce a durable quality finish. The kit contains a degreaser and scrubbing pad, the DuraCoat finish and an aerosol sprayer. There are over 200 colors to choose from, so women who want color, but are turned off by pink guns, can select a shade more their style. DuraCoat colors can also be blended and mixed, so the possibilities for creating a unique finish are limitless. You do need to warn your customers, however, that some of the colors need a primer coating of DuraCoat white that is not included in the kit. This kit is easy to use, and may be just the thing your female customers are looking for to make their firearm their own. Do advise your customers that this finish is permanent, however, so there’s no changing colors as often as they change their nail polish. The EasyWay DuraCoat Camo Kit is another option. Women who want to get creative with camo patterns and colors will be drawn to this kit. It comes with all of the items in the Shake ’N Spray Kit, with the addition of custom camo stencils, DuraCoat reducer and a how-to DVD. This type of project isn’t for everyone, but you’ll be surprised at the number of women who are up for the challenge. It gives ladies a chance to express their individuality, and keeps their significant others from “borrowing” their firearms. Stocking do-it-yourself finishes in colors other than green and brown will boost your bottom line — and even in- Lauer Custom Weaponry, the makers of DuraCoat, present the Shake ’N Spray DuraCoat Finishing Kit, with everything your customers need to create a gun that is uniquely theirs. Unique finish options are limitless, with over 200 colors to choose from. spire some new firearm purchases. For more information, visit www.shootingindustry.com/lauer-custom-weaponry. Sales Are In The Bag ho says range bags have to be black, bulky, “tactical” duffle bags with all the style of, well, a duffle bag? A relative newcomer on the scene, Cody Range Bags puts an end to ugly range gear with their stylish gun cases and range bags. The fully padded pistol cases are made of sturdy cotton duck and sport a lockable YKK zipper. Built to handle most fullsize pistols, the cases measure 13 1/2 inches wide x 8 inches high, and come in three attractive fabric choices. Cody Range Bags are made with a cotton duck exterior and nylon lining. Styled more like a tote or purse, the bag features four pouches for magazines, as well as storage space for ammo and accessories. The bag’s dimensions measure 14 inches wide x 17 inches high x 3 1/2 inches deep, and the bag comes in three fabric patterns: chocolate/natural dots, chocolate/ Put an end to ugly range gear with Cody Range Bags’ (at left and right) line of stylish gun cases and range bags. 26 MARCH 2012 W pink paisley and chocolate/olive traditions. The range bags and pistol cases are made in the USA. These stylish accessories are sure to be a hit with lady customers who are tired of the same old black and camo range bags. Women will also love them because there’s no way their bags will get mixed up with male shooters’ gear. For more information, visit www.codyrangebags.com or email email@example.com. KNJ is another company that offers a wide range of firearms accessories in unusual colors and patterns. KNJ’s line of gear bags and gun cases come in a variety of colors and fabrics that allow women to express their femininity. Gun cases run the gamut from pink and purple cheetah prints to zebra stripes. Range bags are available in pink, purple, navy and green. Made of high-quality polyester, the bags and cases are fully padded. For more information, visit www.knjmfg.com. Subscribe to SI DIGITAL www.shootingindustry.com