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Shooting Industry March 2011 - Page 45

Industrywatch USA Shooting Honors 2010 Top Athletes ongratulations to Kim Rhode, El Monte, Calif., and Army Staff Sgt. Joshua Richmond, Hillsgrove, Pa., for being named USA Shooting’s 2010 Female and Male Athletes of the Year. To learn of the accomplishments of these top shooters, visit To learn more about how you can support USA Shooting, contact Buddy DuVall, executive director of USA Shooting Team Foundation, at buddy. Continued from page 46 E-mail the Editor Your Chance To Meet J.B. alutes to Black Hills Ammunition for its very effective ad campaign featuring a number of its employees. In the one featuring “J.B,” do you notice there is only one round of ammunition in the ad? Mostly, there’s J.B. waiting. You read the ad. And, somehow, you like J.B. You like him because he loves what he’s doing. And, he can’t wait to get to what he loves. You read the ad again. Now, you want to meet J.B. Since you’re not likely to fly to South Dakota to do that, you, instead, buy a box of ammunition. Yep, very effective ad. It’s the same with the other ads in the series, all featuring dedicated Black Hills Ammunition employees. The ads complement the company’s 2011 catalog, with Jeff Hoffman, company president, on the cover. Inside you meet LaVerne, AJ, Judy, Della and others. Visit C S Register For NSSF’s Shooting Sports Summit N Hoppe’s Donates Cleaning Kits To Marines hanks to Hoppe’s for donating 5,000 BoreSnake gun-cleaning kits to U.S. Marines serving in Afghanistan and Iraq. The donation was made in partnership with “America 4R Marines.” “It’s a privilege to have an opportunity to support the units and battalions who protect our freedom each and every day,” said Phil Gyori, vice president of marketing for Bushnell Outdoor Products, Hoppe’s parent company. Founded in 2006, America 4R Marines is a nonprofit organization that supplies muchneeded items for units in the most remote and hostile areas of operation. For more information about Hoppe’s, visit For more information on America 4R Marines, visit 9 SSF will be hosting its 2011 Shooting Sports Summit June 7-9 at the Louisville Marriott Downtown in Louisville, Ky. The foundation is encouraging leaders from throughout the industry and the shooting and hunting communities to attend. The continuing goal of the summit is to explore ways to increase participation in hunting and the shooting sports. For more information and registration, visit T Join Us At The Rockcastle Shooting Center For The 2011 Shooting Industry Masters! page 35 MARCH 2011 45

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