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Shooting Industry March 2011 - Page 31

By J.K. Autry SURGE Are You Ready To Meet The Increase In Consumer Demands? nife sales are surging throughout the market, from hunting blades to gentlemen’s enjoyed a vigorous showing, especially during the upsurge in sales of AR-platform firearms. Now, knives of all types are moving in the market. Russ Thurman KNIFE SALES K folders. In recent years, tactical knives Gerry Morey, owner of Ocean Tactical in Bayville, N.J., believes the upswing in sales is largely attributed to the consumer’s greater awareness of personal safety, and the desire for proper defense in crisis situations. “More and more people are becoming concerned with their own self-protection and protection of their families,” Morey said. “People who have never been interested in firearms, knives or flashlights are coming in and looking for these products.” Gary Fadden, president of Al Mar Knives, has observed consumers beginning to open their wallets again, showing a willingness to spend money on products they recognize as crucial to their well-being and everyday lifestyle. “We’re going to see an increase in overall sales in 2011 based on what we’ve seen at the SHOT Show,” Fadden said. “The demand is there. People are seeing the improvement of the economy, and they’re relaxing and buying.” Now is the time for dealers to capitalize on the consumer’s desire for self-protection and readiness to spend. Chuck Buck, chairman of Buck Knives, believes one of the best ways to do that is to offer customers a good selection, including knives made in the U.S.A. “People are really asking for made in the U.S.A., so we’re really trying to follow that and still have price-points that dealers At SHOT Show 2011, Chuck Buck, chairman of Buck Knives, holds the new TOPS/Buck Model 690, the latest addition to the company’s tactical line. Capitalize On Consumer Demand MARCH 2011 31

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