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Shooting Industry March 2011 - Page 23

they’re very interested in finding ways to tame it. Any turkey-hunting display or advertisement dealers create should incorporate recoil-control devices. It’s the touch that shows you really “get” what women need. Evans doesn’t do a huge business in accessories when selling to women, Blakeman says. “Women are pretty minimal on accessories,” he said. “They don’t buy a lot of calls or decoys, but they do buy camo accessories. You can’t be too minimal on camo because turkeys see so well.” Jim Appenzeller, owner of Jim’s Sports Heaven in Oconomowoc, Wis., says he can count quite a few avid women turkey hunters as part of his customer base. “Most women shoot 12- or 20-gauges in full-size models,” he said. Because Jim’s Sports Heaven offers full gunsmithing services, they are able to shorten shotgun stocks, giving women a custom fit. The most popular turkey shotguns at Jim’s are the Remington 11-87, Mossberg 500 in the youth size and the Mossberg Model 835. He also notes that he does a brisk business in used Remington 1100s. Appenzeller finds women make the investment into accessories at his store. “We sell lots of decoys and turkey calls, but we don’t carry clothing,” he said. .308 chrome-lined bArrel, longer life, eAsier cleAning strAight gAs tUbe resists bending, better Alignment mil std 1913 stAnAg 4694 compliAnt rAil spAce Ar10 mAgAZine compAtible AmbidextroUs sAfetY selector And mAgAZine releAse AdJUstAble sights to fit YoUr reQUirements sopmod collApsing bUttstock, 6 position Arms and the woman All bArrels And bolts Are proof-tested And mAgnetic-pArticle-inspected to mil-spec stAndArds monolithic rAil design thAt Allows the AbilitY to chAnge bArrel length, operAting sYstems And cAlibers with the tUrn of two locking bolts 7 Qd sling swiVel AttAchment points You Get What You PaY For! That’s why you’ll never see us use statements like “Deal of the Week” or “Lowest Price Ever”. That’s why we prefer to use our ads to point out the features that make Lewis Machine & Tool weapons different from the rest and help you to retain a higher long-term value in your firearm investment. We understand that deals seem appealing, but we also understand what it costs to build the weapon you want by your side for a lifetime. So when you find yourself with your finger on the trigger, you need to decide, do you want a weapon built the way a weapon should be built or do you want a “Deal of the Week”? cAptiVe firing pin with retAining pin 2 stAge electronicAllY recorded trigger erretta recently introduced a shotgun that will prove popular with women everywhere. The A400 Xplor Light, based on the A400 Xplor Unico, features technological advances such as the Blink operating system, which allows the shotgun to cycle 36-percent faster than any other B Beretta Light impproVed ergo grip LM308MWS TM Because FaIlure Is not an oPtIon Phone: 309-732-9527 4475_ShootingIndustryAd2011_WIP_121610 1 shotgun; the recoil-dissipating Kick-Off system, which reduces felt recoil by 60 percent; and the lightweight Micro-Core recoil pad and cold-hammer forged barrels, featuring the Optima Bore HP geometry. The A400 Xplor Light weighs just 6.28 lbs., making it the lightest Beret- Beretta’s A400 Xplor Light is the lightest Beretta semiautomatic on the market today. 12/16/10 ta semiautomatic on the market today. Chambered for 2 3/4" and 3" shells, this gun is light enough for a woman to carry all day in the field without becoming fatigued. The Xplor Light’s recoildampening characteristics are its biggest selling point for ladies, and are sure to make it a hot ticket item. For more information, visit www. 9 11:46 AM MARCH 2011 23

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