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Shooting Industry March 2011 - Page 20

Outdoor Outdoor marketplace J.K. Autry Dealers Honored By Winchester Ammunition And ATK C ongratulations to Fin, Feather & Fur Outfitters and Kittery Trading Post for receiving Dealer of the Year Awards for 2010. Fin, Feather & Fur Outfitters was honored as Winchester Ammunition’s 2010 Dealer of the Year during the 2011 SHOT Show in Las Vegas. “We are flattered to receive this award for the second time in our 25 years of business,” said Mike Goschinski, founder of Fin, Feather & Fur Outfitters. “We thank Winchester and all of our dedicated customers for our success over the years, and are proud to represent the Winchester brand.” Each year, Winchester recognizes a dealer that sets a high standard in sales and promotions. Fin, Feather & Fur Outfitters in Ashland, Ohio, has sought to offer the finest goods and services to its customers since 1985. As Ohio’s outdoor retailer with the largest selection of new and used firearms, knives, reloading components, fishing gear, archery equipment and hunting gear for all seasons, Fin, Feather & Fur Outfitters carries everything needed for the great outdoors. In 2001, the NRA awarded Goschinski the America’s 1st Freedom Member of the Year Award for helping to change the public’s perception of gun owners, hunters and sportsmen. He also spurred positive change in media coverage of hunter education, conservation and gun safety. To learn more about Fin, Feather & Fur Outfitters, visit For more information about Winchester, visit ATK honored Kittery Trading Post at the SHOT Show as its 2010 Dealer of the Year, recognizing the store’s unique marketing techniques and use of co-op programs to spur sales. Located in Kittery, Maine, the trading post has outfitted outdoor enthusiasts since 1938. They employ over 400 people, and have over 100,000 square feet of retail space, plus a comparable-sized warehouse for e-commerce. Kittery Trading Post is a multifaceted store that caters to the entire family, with several departments that offer everything from skiing equipment to shotgun shells. “Kittery gave exceptional support in our accessory brands, especially with Creative Marketing Weaver Optics and RCBS Reloading,” said Bart Biedinger, ATK dealer services manager. “Their creative marketing and smart use of co-op dollars make them the most deserving dealer of this prestigious award. They understand how to grow brands and increase turns.” Kittery works hard to provide a knowledgeable staff, competitive pricing and impressive selection for customers. “We do what we call team-building exercises,” said Fox Keim, vice president of Kittery Trading Post. “We try out new products to familiarize ourselves with the latest and greatest.” ATK says it prides itself on supporting dealers that are the lifeblood of the business, offering them a variety of support and a variety of levels. “We’re glad we’ve found a great partner like ATK, who offers aggressive programs that allow us to make a profit and sell product. We are very happy to receive this award,” Keim said. For more information on Kittery Trading Post, visit www.kitterytradingpost. com. For more information on ATK, visit From left, Denny Prebel and Mike Goschinski of Fin, Feather & Fur Outfitters are honored by Winchester Ammunition’s Patty Wheeler, Tom O’Keefe (president) and Brett Flaugher. Fox Keim and Kim Adams (center), of Kittery Trading Post, accept the 2010 ATK Dealer of the Year Award. Join Us At The Rockcastle Shooting Center For The 2011 Shooting Industry Masters! page 35 20 MARCH 2011 Read SI DIGITAL

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