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Shooting Industry March 2010 - Page 33

T Look For Increases In The Traditional Market he sluggish economy may be playing a favorable role in stimulating sales of traditional firearms, including those in the hunting segment. When discretionary funds are low, Americans tend to purchase firearms that have a “comforting” factor, good value and can help the household budget. “People are looking for better value, and they want a traditional product,” Coburn said. “They’ve bought the non-traditional firearms — black guns and similar firearms — because of the politics. That market seems to be satisfied. Now people are turning to more traditional firearms.” For 2010, Savage introduces a 20-gauge slug shotgun. “It’s extremely accurate, easy to handle and feels like a rifle, but it’s lightweight and smaller-framed than the 12-gauge,” Coburn said. “We’re also getting big into the long-range market. Our forte is price-point and accuracy, and with the economy, that puts us in a good position.” Beretta adds versatility to its U22 Neos pistol, with the 2010 introduction of a carbine kit. Aimed at the target-shooting and small game–hunting markets, the U22 Neos Carbine Kit transforms the pistol into a plinker carbine or lightweight camp gun. Browning’s Citori and Cynergy overand-unders receive a performance upgrade for 2010 with the addition of a Vector Pro lengthened forcing cone in all 12- and 20-gauge models. Benelli is banking that consumers will be attracted to the 2010 Legacy 28. “At 5 lbs., the lightest shotgun on the market is the Legacy 28, chambered in a gauge that many skilled hunters and sportsmen will find not only a delight to Galco’s new Field Grade Zippered Gun Case is constructed of khaki cotton duck, lined with acrylic fleece and trimmed with dark Havana leather. Visit galco.html. “ handle, but wonderful to shoot,” said Stephen McKelvain, Benelli USA’s VP of marketing and communications. For 2010, Winchester returns the Model 94 lever-action, with two limitededition models commemorating the 200th anniversary of Oliver F. Winchester’s birth in 1810. A Model 1894 Custom Grade and When discretionary funds are low, Americans tend to purchase firearms that have a ‘comforting’ factor, good value and can help the household budget. a Model 1894 High Grade are offered in .30-30 Win. Ruger continues to upgrade its traditional offerings, now chambering the Ruger No. 1 Medium Sporter in .300 Holland & Holland Magnum. The company also has added true left-hand models of its M77 Hawkeye in .300 and .338 Ruger Compact Magnum. “One of the bright spots in 2009 was in our sales of hunting rifles,” said Mike Fifer, Ruger CEO and president. ” Could hunting make a strong comeback in 2010? “Strong” may be more than can be hoped for, but there are signs that hunting has some traction in the marketplace. Hunting-license sales rose 3.5 percent in 2009, according to NSSF’s Hunting License Sales Index, a new project involving Southwick Associates, a research firm. The 12-state index comprises several states from four main regions of the United States. “While the reasons for the 3.5-percent increase are speculative, past research shows that during slowdowns in the nation’s economy, it is possible that people have more time to hunt and that hunters take the opportunity to fill their freezers,” said Jim Curcuruto, NSSF’s director of industry research and analysis. While not as accessory-heavy as modern sporting rifles, traditional firearm accessories are numerous — and profitable. Galco International is addressing the economic climate with offerings that maintain the company’s quality, but carry a lower price-point. Positive Hunting Signs Plenty Of Accessories Winchester Repeating Arms offers two limited-edition Model 1894s. Visit Remington’s new Model 700 XCRII has an improved TriNyte corrosion-control finish. Visit Benelli’s new Legacy 28 weighs 5 lbs., and is available in 24" and 26" barrel models. Visit MARCH 2010 33

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