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Shooting Industry March 2010 - Page 32
Versatility Drives Sales Of ARs T he sale of AR-style firearms in 2009 was unprecedented. While the actual number of AR rifles sold is not available, it’s safe to say the “Modern Sporting Rifle” was the favorite of consumers — and the industry — last year. While most experts expect a return to “more normal sales” in this segment of the market, there is ample opportunity for profits. The AR platform is accessoryheavy, with a seemingly endless number of add-ons available for dealers to offer and for consumers to scramble to purchase. There are extensive offerings in AR forends, which accommodate a variety of grips, lights, lasers and other accessories. Consumers, it seems, can’t add enough attachments to their ARs. ArmaLite is highlighting the forend features of its new SPR Mod 1. The rifle’s 3-o’clock, 6-o’clock and 9-o’clock rails are detachable, offering quick changing of accessories. The SPR Mod 1 comes with three extra rails. Weaver’s AR Quad Rail Forend has full-length Picatinny quad rails and two-piece, interlocking design. Visit www.shootingindustry. com/weaver.html. Bushmaster is calling its new ACR “the world’s most adaptive modular rifle.” Targeted at the L.E. and personal-defense markets, the rifle — a collaboration of Bushmaster, Magpul and Remington — offers the ability to change calibers, barrel lengths and stock configurations quickly without the use of tools. FNH USA continues to grab attention with its SCAR offerings. The black SCAR 16S is the semiauto version of the U.S. Special Operations Command’s newest service rifle. The SCAR 17S, chambered in 7.62x51mm NATO, is slightly heavier than the SCAR 16S. The 2010 FNH USA Feature Dealer Program offers three tiers, two of them directed at enhancing long-gun sales. Details are available at www.fnhusa.com/ SDpackages. Legacy Sports International introduces the Citadel LE (law enforcement) shotguns this year. Built in the USA, the Citadel LE comes in three models: Spec-Ops, Talon and Standard. They have lightweight receivers, 7+1 round capacities, 20" barrels and stocks from BLACKHAWK!. Smith & Wesson continues to enjoy brisk sales of its M&P rifle series. For 2010, S&W introduces three M&P15-22 rifles, chambered in .22 LR, including a model with a threaded barrel, along with two multi–state compliant models. Crimson Trace’s new Modular Vertical Foregrip has green laser and white light. Visit www. shootingindustry.com/ crimsontrace.html. Extreme Shock’s Lightwell permits the mounting of a light on either side of the company’s Magwell. Visit www.shootingindustry.com/extremeshockammunition.html. Smith & Wesson’s M&P15-22 is among a number of AR offerings in .22 LR, extending the popularity of the platform. Visit www.shootingindustry.com/smithwesson.html. The semiauto black FNH USA SCAR 16S, with high “musthave” factor, is hugely popular. Visit www.shootingindustry. com/fnhusa.html. 32 MARCH 2010 Read ReadSI SIDIGITAL DIGITAL www.shootingindustry.com www.shootingindustry.com