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PR ICE. N O I T C U D PRO FLES. I R Y T S TA N D A R D I L A U I L-S PE C Q M , T L I U B M to fight C U S TO s was called on ec
Dealers’ Troubles Are The Industry’s Troubles Page 28 MARCH 2009 • VOLUME 54 • NUMBER 03 Features 28 30 35 39 Dealers’ Troubles
SINCE 1955 — THE INDUSTRY’S BUSINESS MAGAZINE Thomas von Rosen, CEO; Thomas Hollander, Randy Moldé, Marjorie Young BOARD OF DIRE
I sent the following e-mail to my U.S. and state senators and representatives. Please share it with the gun dealers and others w
T H E S R 9® I S N O W A V A I L A B L E I N C A L I F O R N I A ! The Ruger® SR9® is one of the slimmest, most comfortable and
Dealers’ Troubles Are Industry’s Troubles — page 28 Industry Posts Impressive Firearm Sales By Russ Thurman he industry continue
Circle No. 201 on Inquiry Card
FNH USA Announces Stocking Dealer Promotions NH USA has announced three promotions for its stocking dealers. Dealers who purchas
GunBroker.com Joins Breast Cancer Fight G Live: 7" unBroker.com has joined the fight against breast cancer, recently hosting a c
Pelican Products Acquires Hardigg P elican Products announced in January the acquisition of Hardigg Industries. The transaction,
ADD THE POWER OF BRANDS TO YOUR BOTTOM LINE Top-quality, innovative products under the brands your customers want — all from the
Starline Brass Announces Building Expansion Hunter’s Specialties S tarline Brass has completed a $1 million, 20,000-square-foot
The board of managers for BioLogic LLC has promoted Bobby Cole, the company’s very first employee, to president. “The board is v
Shoot Better. Have Fun. Circle No. 206 on Inquiry Card
velopment and to support clients. She was formerly a national sales director for a major cosmetics firm, sales and marketing dir
Massad Ayoob When Lawsuits Threaten To Close You Down A range and gun shop that has long legacy alive. The Blue Trail Range, a c
The Shooting Community Rallies hooting professionals stick together. When I visited one of Blue Trail’s local competitors in ret
Carolee Anita Boyles Making Money Selling Crossbows G un dealers can make a small fortune selling crossbows, even in this econom
TenPoint Offers Training products and scent attractant products,” Robb said. “Anything the regular bowhunter uses, the crossbow
Lisa Parsons-Wraith Turn Your Gun Store Into A Five-Star Operation he gun industry has had its share host of several TV shows; a
un dealers who don’t have a shooting range can definitely benefit from the Five-Star Rating checklist, as well. Marks says it ma
Commander Gilmore One Part Gasoline, One Part Shop-Vac, Zero Parts Brains I t took a little while for fire officials in Des Moin
Circle No. 229 on Inquiry Card
SHUT UP! Sanetti Challenges Executives To Step Outside! PUT UP and the Step Outside program. So, come out and shoot. You’ll have
Team DPMS, 2008 Open Class champions, led by company CEO and president Randy Luth (left). Randell Pence of Ruger had a great day
Dealers’Troubles Industry’s Are The Open Letter To The Industry T Troubles his is not a normal industry and it requires people o
Mouse Hunt You need one to read these. A computer mouse, that is, to read the new Digital Editions of GUNS Magazine, American CO
TURKEY Promote, Advertise & Display To Increase Your Sales SELLING I Mossy Oak t’s turkey-hunting selling time. Are your sales u
By Carolee Anita Boyles HUNTING Priorities: Promotions And Advertising astner’s two main priorities when it comes to turkey hunt
Thursday we mix it up. Depending on what’s going on, we might talk about turkey hunting one day, fishing one day and marine main
Where And When To Place Products n terms of merchandising turkey-hunting products, Kastner has a strategic plan that makes the m
“As quickly as I can shrink that inventory down and consolidate it, I do so,” he said. “That way I don’t sit on too much invento
PACKAGE PACKAG Combine Long Long Guns Guns And And Accessories Accessories For For Increased Increased Profits. Profits. Combine
Surplus City USA offers its customers an extensive array of long guns and accessories. vors are being granted to the independent
Leathercraft, Torel, BLACKHAWK!, Uncle Mike’s and Butler Creek,” Merritt said. “Everyone’s tastes are different, so we have lots
Enhanced sighting products, like TruGlo’s fiber optic TG90 Glo-Dot Universal, are easyto-sell accessories. need cleaning product
KNIFE SHARPEN I f the ever-narrowing margin on handguns gets you down, and the seasonal slump in deer rifles makes you sour, it’
The companies listed have featured advertisements or products in this issue. Look to them first when you are ready to make a pur
gift value — if you’re not purposefully weaving them into conversations with your customers, then they are less likely to see yo
Selecting A Knife Company hat should dealers look for in selecting a knifemaker? Jeff Goddard, director of sales and marketing f
Text First Line See Your Product Here! If you are a manufacturer, importer, distributor or entrepreneur with a newsworthy, new o
Fieldline Reversible Handwarmer Fieldline’s Reversible Handwarmer is constructed of fleece and is available in New Mossy Oak Bre
Continued from page 46 ACCESSORIES Colt Commercial Is Back C BUSINESS OPPORTUNITIES Consider all your employment options in the
Russ Thurman Entering A Firearms-Forbidden Zone S alutes to the National Shooting Sports Foundation (NSSF) for its venture into
Circle No. 225 on Inquiry Card
® Exceptional Performance and Reliability! Ambidextrous safety Mini Red Dot Sight included Rigid steel receiver Ergonomic design
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INDUSTRY POSTS IMPRESSIVE FIREARM SALES MARCH 2009 HUNTING Acces
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Circle No. 224
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PR ICE. N O I T C U D PRO FLES. I R Y T S TA N D A R D I L A U I
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Dealers’ Troubles Are The Industry’s Troubles Page 28 MARCH 2009
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SINCE 1955 — THE INDUSTRY’S BUSINESS MAGAZINE Thomas von Rosen,
Page 6:
I sent the following e-mail to my U.S. and state senators and re
Page 7:
T H E S R 9® I S N O W A V A I L A B L E I N C A L I F O R N I A
Page 8:
Dealers’ Troubles Are Industry’s Troubles — page 28 Industry Pos
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Circle No. 201
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FNH USA Announces Stocking Dealer Promotions NH USA has announce
Page 11:
GunBroker.com Joins Breast Cancer Fight G Live: 7" unBroker.com
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Pelican Products Acquires Hardigg P elican Products announced in
Page 13:
ADD THE POWER OF BRANDS TO YOUR BOTTOM LINE Top-quality, innovat
Page 14:
Starline Brass Announces Building Expansion Hunter’s Specialties
Page 15:
The board of managers for BioLogic LLC has promoted Bobby Cole,
Page 16:
Shoot Better. Have Fun. Cir
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velopment and to support clients. She was formerly a national sa
Page 18:
Massad Ayoob When Lawsuits Threaten To Close You Down A range an
Page 19:
The Shooting Community Rallies hooting professionals stick toget
Page 20:
Carolee Anita Boyles Making Money Selling Crossbows G un dealers
Page 21:
TenPoint Offers Training products and scent attractant products,
Page 22:
Lisa Parsons-Wraith Turn Your Gun Store Into A Five-Star Operati
Page 23:
un dealers who don’t have a shooting range can definitely benefi
Page 24:
Commander Gilmore One Part Gasoline, One Part Shop-Vac, Zero Par
Page 25:
Circle No. 229
Page 26:
SHUT UP! Sanetti Challenges Executives To Step Outside! PUT UP a
Page 27:
Team DPMS, 2008 Open Class champions, led by company CEO and pre
Page 28:
Dealers’Troubles Industry’s Are The Open Letter To The Industry
Page 29:
Mouse Hunt You need one to read these. A computer mouse, that is
Page 30:
TURKEY Promote, Advertise & Display To Increase Your Sales SELLI
Page 31:
By Carolee Anita Boyles HUNTING Priorities: Promotions And Adver
Page 32:
Thursday we mix it up. Depending on what’s going on, we might ta
Page 33:
Where And When To Place Products n terms of merchandising turkey
Page 34:
“As quickly as I can shrink that inventory down and consolidate
Page 35:
PACKAGE PACKAG Combine Long Long Guns Guns And And Accessories A
Page 36:
Surplus City USA offers its customers an extensive array of long
Page 37:
Leathercraft, Torel, BLACKHAWK!, Uncle Mike’s and Butler Creek,”
Page 38:
Enhanced sighting products, like TruGlo’s fiber optic TG90 Glo-D
Page 39:
KNIFE SHARPEN I f the ever-narrowing margin on handguns gets you
Page 40:
The companies listed have featured advertisements or products in
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gift value — if you’re not purposefully weaving them into conver
Page 42:
Selecting A Knife Company hat should dealers look for in selecti
Page 43:
Text First Line See Your Product Here! If you are a manufacturer
Page 44:
Fieldline Reversible Handwarmer Fieldline’s Reversible Handwarme
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Continued from page 46 ACCESSORIES Colt Commercial Is Back C BUS
Page 46:
Russ Thurman Entering A Firearms-Forbidden Zone S alutes to the
Page 47:
Circle No. 225
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® Exceptional Performance and Reliability! Ambidextrous safety M
Shooting Industry March 2009
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Circle No. 225 on Inquiry Card