Click here to download the catalog as a PDF file. To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. Selecting A Knife Company hat should dealers look for in selecting a knifemaker? Jeff Goddard, director of sales and marketing for the Sport Division of Kai USA, which includes Kershaw, ZT Knives and SHUN Cutlery, and Doug Hutchens, marketing director of Lone Wolf Knives, offer sound advice. Both emphasize the importance of carrying only quality knives, even if they cost you more up front: “Something your sales people can feel confident in selling, and won’t leave a bad taste in the customer’s mouth,” Goddard explains. “Your customers can buy low-quality knives cheaper from a mass marketer,” but W higher-quality knives “are easier to sell because of the factory support, resulting in a more comfortable, worry-free purchase by your customer,” Hutchens adds. Hutchens and Goddard also agree that your company should offer support in the form of availability — knowledgeable staff as close as picking up the phone — as well as point-of-sale and other display materials designed to make your shop look better and attract customers’ attention. Another must: Companies that place striking, eye-catching ads in outdoor and shooting sports consumer magazines your customers read will help you make sales. 9 Zero Tolerance (ZT) offers touch combat knives like the Model 0302 assisted folder. KNIFE MARKET A .G . Russell Knives . . . . . . . . . . . . . Al Mar Knives . . . . . . . . . . . . . . . . . Atlanta Cutlery . . . . . . . . . . . . . . . . Bear & Son Cutlery . . . . . . . . . . . . . Benchmade Knife Co . . . . . . . . . . . . Beretta Knives . . . . . . . . . . . . . . . . BLACKHAWK! . . . . . . . . . . . . . . . . . Blade-Tech Industries . . . . . . . . . . . Browning . . . . . . . . . . . . . . . . . . . . Buck Knives . . . . . . . . . . . . . . . . . . Chris Reeve Knives . . . . . . . . . . . . . Coast Products . . . . . . . . . . . . . . . . . Cold Steel . . . . . . . . . . . . . . . . . . . Colt Knives . . . . . . . . . . . . . . . . . . . Columbia River Knife & Tool . . . . . . . Diamond Blade Knives . . . . . . . . . . . Diamond Machining Tech . . . . . . . . . . Elishewitz Custom Creations . . . . . . . Emerson Knives . . . . . . . . . . . . . . . . EZE-LAP Diamond Products . . . . . . . . Frost Cutlery Co . . . . . . . . . . . . . . . . Fox Knives USA . . . . . . . . . . . . . . . . Gerber . . . . . . . . . . . . . . . . . . . . . . Glock . . . . . . . . . . . . . . . . . . . . . . . Great American Tool Co . . . . . . . . . . GT Knives . . . . . . . . . . . . . . . . . . . . Gutmann Cutlery . . . . . . . . . . . . . . . HallMark Cutlery . . . . . . . . . . . . . . . Heckler & Koch . . . . . . . . . . . . . . . . Ka-Bar Knives . . . . . . . . . . . . . . . . . Katz Knives . . . . . . . . . . . . . . . . . . Kershaw Knives . . . . . . . . . . . . . . . 363 364 365 366 367 368 369 370 371 372 373 374 375 376 377 378 379 380 381 382 383 384 385 386 387 388 389 390 391 392 393 394 KutMaster . . . . . . . . . . . . . . . . . . . Lansky Sharpeners . . . . . . . . . . . . . . Leatherman Tool Group . . . . . . . . . . Lightfoot Knives . . . . . . . . . . . . . . . Lone Wolf Knives . . . . . . . . . . . . . . Meyerco USA . . . . . . . . . . . . . . . . . MicroTech Knives . . . . . . . . . . . . . . Outdoor Edge Cutlery . . . . . . . . . . . . Randall Made Knives . . . . . . . . . . . . Remington Arms . . . . . . . . . . . . . . . Savage Arms . . . . . . . . . . . . . . . . . SHUN Cutlery . . . . . . . . . . . . . . . . . Sig Sauer . . . . . . . . . . . . . . . . . . . . Smith & Wesson . . . . . . . . . . . . . . . Smith Abrasives . . . . . . . . . . . . . . . SOG Specialty Knives . . . . . . . . . . . Spyderco Inc . . . . . . . . . . . . . . . . . . Strider Knives . . . . . . . . . . . . . . . . . Taylor Brands LLC . . . . . . . . . . . . . . Timberline Knives . . . . . . . . . . . . . . Victorinox Swiss Army . . . . . . . . . . . W .R . Case & Sons . . . . . . . . . . . . . . William Henry Knives Cutlery . . . . . . Wilson Tactical . . . . . . . . . . . . . . . . Zero Tolerance Knives (ZT) . . . . . . . . 395 396 397 398 399 400 401 402 403 404 405 406 407 408 409 410 411 412 413 414 415 416 417 418 419 Circle No. 221 on Inquiry Card Spyderco’s C36 Military, new for 2009, has a 4" blade and is 9 1/2" overall. 42 MARCH 2009 Read SI DIGITAL www.shootingindustry.com