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Enhanced sighting products, like TruGlo’s fiber optic TG90 Glo-Dot Universal, are easyto-sell accessories. need cleaning products with their new long gun. “We carry Hoppe’s, DAC Technologies, G96 and Sweet’s products, in addition to Remington kits. For rods we carry upper-end rods like Tipton, along with Pro Shot brushes and jags and Remington kits,” Merritt said. “Tipton rods are upper-end cleaning rods whereas Pro Shot brushes, jags and rods are in an intermediate price range. Of all, Hoppe’s is the most wellknown brand name, and we carry their high- and low-end cleaning products.” Riflescopes are one of the more expensive accessories that Merritt aggressively targets, offering free mounting and bore sighting when customers purchase their riflescope accessories during a one-stop shopping spree. “We keep a wide variety of optics on hand to make sure we cover low-end and high-end needs. Neither area dominates sales, and we routinely sell products ranging from $30 to $1,000 or more,” Merritt said. “Our top sellers continue to be products from Nikon, Leupold, Bushnell and Shooters Edge, with Nikon and Leupold far outselling the rest. Most folks are looking for a mid-range scope, and want the rings and bases to mount the scope at the same time.” Surplus City USA also is seeing an increase in reloading interest. “We do have a reloading department, and with the high price of ammo, our powder sales are definitely up,” Merritt said. “I think people are digging their old reloaders out of the closet or purchasing new ones and increasing the amount of ammunition they’re loading. Plus, you still have a devoted group of shooters looking for accuracy, and reloading is the only way to go.” Finally, Merritt ensures each customer knows the options in firearm cases to transport long guns. Merritt offers cases to customers who intend to transport their long guns on an airline, those with ATV concerns and for basic storage needs in vehicles or at home. “We carry a variety of soft and hard gun cases,” Merritt said. “In the soft-case category, we carry Browning, Remington and more affordable models from Allen. In the hard-case category, we carry SKB and some low-end units.” Even though Surplus City USA strives to carry all long-gun accessories, Merritt doesn’t kid himself. He can’t carry it all. “If we don’t have it, we get on the phone with other privately owned stores and do our best to find it locally,” Merritt said. “Our customers appreciate the effort, and we share business with the other local stores by working hand-in-hand with them. They reciprocate the effort. The last place we want to send our customers is to a box store.” 9 Can’t Carry It All K LONG GUNS & ACCESSORIES AA&E Leathercraft . . . . . . . . . . . . Allen Co . . . . . . . . . . . . . . . . . . . . A .R .M .S . Inc . . . . . . . . . . . . . . . . Advanced Technology . . . . . . . . . ArmaLite . . . . . . . . . . . . . . . . . . Barrett Firearms . . . . . . . . . . . . . Battenfeld Technologies . . . . . . . . Bell and Carlson . . . . . . . . . . . . . Benelli USA . . . . . . . . . . . . . . . . . Beretta USA . . . . . . . . . . . . . . . . . Birchwood Casey . . . . . . . . . . . . . BLACKHAWK! . . . . . . . . . . . . . . . Boyds’ Gunstocks . . . . . . . . . . . . Browning . . . . . . . . . . . . . . . . . . B-Square . . . . . . . . . . . . . . . . . . Bushmaster . . . . . . . . . . . . . . . . Bushnell . . . . . . . . . . . . . . . . . . . Butler Creek . . . . . . . . . . . . . . . . Caesar Guerini . . . . . . . . . . . . . . Caldwell Shooting Supplies . . . . . . Century International Arms . . . . . . Champion . . . . . . . . . . . . . . . . . Charles Daly . . . . . . . . . . . . . . . . Colt’s Mfg . Inc . . . . . . . . . . . . . . . Command Arms Accessories . . . . . CZ-USA . . . . . . . . . . . . . . . . . . . . DAC Technologies . . . . . . . . . . . . Dakota Arms Inc . . . . . . . . . . . . . . Do All Outdoors . . . . . . . . . . . . . . Doskocil . . . . . . . . . . . . . . . . . . . DPMS . . . . . . . . . . . . . . . . . . . . EMF Co . Inc . . . . . . . . . . . . . . . . . FNH USA . . . . . . . . . . . . . . . . . . G96 Products Co . . . . . . . . . . . . . . Galco International . . . . . . . . . . . . H&R 1871 . . . . . . . . . . . . . . . . . . Harris Engineering . . . . . . . . . . . . Heckler & Koch Inc . . . . . . . . . . . . Henry Repeating Arms . . . . . . . . . Hi-Point Firearms . . . . . . . . . . . . . 278 279 280 281 282 283 284 285 286 287 288 289 290 291 292 293 294 295 296 297 298 299 300 301 302 303 304 305 306 307 308 309 310 311 312 313 314 315 316 317 Quality Counts Weaver’s Tactical Rings, with six points of contact, are available in 1" high matte, 1" extra-high matte and 30mm matte models. 38 MARCH 2009 Hogue Grips . . . . . . . . . . . . . . . . Hoppe’s . . . . . . . . . . . . . . . . . . . H-S Precision Inc . . . . . . . . . . . . . Kel-Tec . . . . . . . . . . . . . . . . . . . . Kimber Mfg . . . . . . . . . . . . . . . . . Lyman Products Corp . . . . . . . . . . Leupold & Stevens . . . . . . . . . . . Marlin Firearms Co . . . . . . . . . . . McMillan Fiberglass Stock . . . . . . MTM Molded Products . . . . . . . . . Navy Arms Co . . . . . . . . . . . . . . . . New England Arms Corp . . . . . . . . . New England Firearms . . . . . . . . . Nikon . . . . . . . . . . . . . . . . . . . . . O .F . Mossberg & Sons . . . . . . . . . Outers . . . . . . . . . . . . . . . . . . . . Pachmayr Ltd . . . . . . . . . . . . . . . . Peltor . . . . . . . . . . . . . . . . . . . . . Plano . . . . . . . . . . . . . . . . . . . . . Primos . . . . . . . . . . . . . . . . . . . . Pro Shot . . . . . . . . . . . . . . . . . . . Remington Arms Co . . . . . . . . . . . Rossi . . . . . . . . . . . . . . . . . . . . . Savage Arms . . . . . . . . . . . . . . . . Shooters Edge . . . . . . . . . . . . . . . Shooters Ridge . . . . . . . . . . . . . . Sig Sauer . . . . . . . . . . . . . . . . . . SKB Sports . . . . . . . . . . . . . . . . . Smith & Wesson . . . . . . . . . . . . . Springfield Armory . . . . . . . . . . . . Stoeger . . . . . . . . . . . . . . . . . . . . Stoney Point Products . . . . . . . . . Sturm, Ruger & Co . . . . . . . . . . . . Sweet’s . . . . . . . . . . . . . . . . . . . . Taurus International . . . . . . . . . . . Thompson/Center Arms . . . . . . . . . Tipton . . . . . . . . . . . . . . . . . . . . . Torel . . . . . . . . . . . . . . . . . . . . . Traditions Performance Firearms . . TruGlo . . . . . . . . . . . . . . . . . . . . Uncle Mike’s . . . . . . . . . . . . . . . . Weatherby Inc . . . . . . . . . . . . . . . Weaver . . . . . . . . . . . . . . . . . . . . White Flyer . . . . . . . . . . . . . . . . . Winchester Repeating Arms . . . . . 318 319 320 321 322 323 324 325 326 327 328 329 330 331 332 333 334 335 336 337 338 339 340 341 342 343 344 345 346 347 348 349 350 351 352 353 354 355 356 357 358 359 360 361 362 Read SI DIGITAL www.shootingindustry.com