Click here to download the catalog as a PDF file. To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. Surplus City USA offers its customers an extensive array of long guns and accessories. vors are being granted to the independent firearm dealer. “The margins are not fair,” Merritt said. “Most dealers who are selling a lot of firearms — big dealers — get a 15-percent profit margin, max. That makes it clear that you need to be aggressively selling longgun accessories to make a profit. But that also means you have to stock long guns. You can’t sell the accessories without first making a long-gun sale.” Surplus City USA has at least 650 rifles and shotguns on hand at any one time. Long guns account for nearly 50 percent of sales each year at the store. When it comes to rifle sales, Merritt keeps a large selection of used firearms in stock, but the store’s top three new sell- ers are rifles by Remington, Browning and Ruger. Top-selling models include Remington Model 700s, Browning A-Bolts and Ruger’s M77 action. In shotguns, Merritt heavily stocks Benelli, Browning and Stoeger. He’s very impressed with the acceptance of and requests for Stoeger shotguns over other popular brands. The Super Black Eagle and M2 lead in Benelli sales, while Browning’s Gold semiautomatics also garner attention. In the Stoeger category, sales favor the Uplander in its side-by-side configuration and the over-and-under Condor. The large inventory of long guns on hand guarantees add-on sales. “Accessory sales are mandatory,” Merritt said. “We couldn’t make it without the sale of accessories. If we sell a rifle, we immediately ask the customer about stud mounts and then a sling. We ask them about optics and finish the sale with the suggestion of cleaning accessories and a gun case.” Surplus City USA carries a wide selection of slings because they are an easy sale to make with a rifle. “Top sellers include those by AA&E Every Accessory Counts What Your Customers Are Reading Now! F MG Publications’ four sister magazines are where your customers look for the newest guns, latest trends and other valuable information. Here is what they are reading this month. “The idea of a custom leather rig may seem out of reach, but I’m amazed how many professional cops buy outrageously expensive guns and pack them around in a butt-ugly plastic holster,” says Mark Hanten in the “Carry Options” column in American COP’s March/April issue. Mark helps dealers find the right holsters for their L.E. customers. In the April issue of GUNS, Massad Ayoob profiles Advantage Sights, finding them to be “an advantage, unless you’re in the dark.” American Handgunner always has the goods on new, quality knifemakers hitting the scene, and the March/April issue is no exception. Writer Pat Covert profiles DiamondBlade Knives in “Bringing New Meaning to the Word Edge.” “Big Ones, Short Ones, Tall Ones, Small Ones: Which Size 1911 Is Best For You?” in the American Handgunner Personal Defense 2009 Special Edition tells you all you need to know about choosing the best 1911 for your needs. Dealers, to stock these FMG titles in your store, contact FMG’s Distribution Manager, Sergio Jauregui, at 1-800-597-8065. For a look at the magazines, visit www. fmgpublications.com.