Click here to download the catalog as a PDF file. To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. PACKAGE PACKAG Combine Long Long Guns Guns And And Accessories Accessories For For Increased Increased Profits. Profits. Combine TARGET TARGET By Mark Mark Kayser Kayser By SALES Browning’s Midas Grade Extended Tubes feature Invector-Plus long taper choke-tube technology. Mark Kayser SALES Y Y ou see it everywhere: The concept of packaged sales. Packaging products together provides customers with the convenience of the ever-popular “one-stop shopping” experience. Applying this marketing method to your long-gun and accessory sales will please your customers and ensure you increased sales. Mississippi gun-shop sales manager Sell Long Guns First Paul Merritt embraces the philosophy of providing it all to customers — with an emphasis on accessories for long guns. Merritt manages Surplus City USA, in Clinton, Miss., a single business consisting of two stores — one with a heavy emphasis on firearms, and a second store next door with indoor handgun and longgun ranges — which is definitely a onestop shopping destination. Profit is the reason to push longgun accessories, as Merritt says no fa- Long-gun profits don’t reach their full potential without generous amounts of accessory sales. www.shootingindustry.com MARCH 2009 35